Japan Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

This report is an analytical report which provides extensive and highly detailed current and future market trends in the Japanese market.

The number of live births in Japan declined by 21.1% during 2016-22, reaching 770,700 in 2022. This resulted in a baby population of 2.4 million in 2022. The GDP of Japan grew by 1% in 2022, owing to the recovering economic activity, while consumer price inflation stood at 2.5%. Overall sales in value terms have decreased in recent years with the sector registering a negative CAGR of 1.3% during 2016-22. In volume terms, sales contracted in 2022 declining at a CAGR of 2% during 2016-22. Baby milks remained the largest category in value terms with over 55% of the baby food sector, followed by baby wet meals & other. Asahi Group Holdings and Meiji Holdings Company were the top two companies in 2022. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 45% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Japan. The market for baby food in the country is expected to increase in value terms during 2022-28, registering a CAGR of 0.9%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks decreased from JPY66.3 billion ($609.2 million) in 2016 to JPY55.6 billion ($424.1 million) in 2022, registering a negative CAGR of 2.9% during this period.
• Baby cereals & dry meals volumes increased from 0.36 million kg in 2016 to 0.5 million kg in 2022, at a CAGR of 5.6%.
• Value sales of the baby wet meals & other category rose from JPY21.1 billion ($193.8 million) in 2016 to JPY23.9 billion ($182.3 million) in 2022, at a CAGR of 2.1%.
• During 2016-22, PCC of baby finger food grew by 2.5%.
• During 2016-22, PCC of baby drinks grew by 3.8%.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.