The automotive industry defines life on board as the time occupants will spend on board a future connected and automated vehicle. Level 4 automated driving will transform how vehicles are designed, from the inside out. With minimum-to-no driving activity involved, vehicle control systems such as steering, braking, and accelerating will be hidden away while a central automated system navigates the vehicle, making way for more space within the cabin.Driven by Advanced Technologies such as Artificial Intelligence and Augmented Reality, Total Addressable Market to Surpass $120 Billion by 2035
The automotive industry has abstracted the concept of life on board as an evolution of cabin and cockpit technologies to enhance the engagement, comfort, and convenience features for vehicle occupants through artificial intelligence (AI), augmented reality (AR), and self-learning. The end result is a relaxed, immersive, and connected experience for occupants of an automated vehicle.
Key Issues Addressed:
- What does L4 autonomous driving market penetration look like?
- What is the business model that will define life on board’s penetration into autonomous vehicles?
- What is the future development of cockpit and cabin technologies for future L4 automated vehicles?
- What are Tier I suppliers’ and OEMs’ main approaches to the concept of life on board?
- What are the top growth opportunities for players in this space?
Table of Contents
Strategic Imperatives
Growth Opportunity Analysis, Life on Board
Cabin Technologies
Seating
Health, Wellness, and Wellbeing (HWW)
Human-machine Interface
Heads-Up Display (HUD)
OEM Approach
Tier Supplier Approach
Growth Opportunity Universe, Life on Board
Next Steps
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aident
- Audii
- Chevrolet
- Faurecia
- Jaguar
- Land Rover
- Lear Corporation
- Mercedes
- Pininfarina
- Tesla
- Toyota
- Volvo
