ADAS and Autonomous Driving Outlook and Growth Opportunities, 2024

Automated Parking and Increased Penetration of Eyes-off Driving Technologies Will Ensure Future Growth Potential of the Autonomous Driving Industry

The automotive industry faces many challenges, such as regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers (OEMs) and value chain partners are realigning their product strategies, road maps, and launch timelines to adapt to these challenges. They have rerouted investments to develop and deploy hands-off and eyes-off driving technologies in production vehicles for short-term returns.

In 2024, the publisher expects a few premium OEMs to launch vehicles with eyes-off driving systems in their flagship vehicles in the US, Japanese, Chinese, Korean, and European markets, while mass market OEMs such as GM will extend hands-off driving to urban roads in North America. A few OEMs in China have launched city assist features such as Navigation on Autopilot, a hands-on feature, although vehicles can be upgraded with hands-off capability through over-the-air (OTA) updates in the future.

In this annual autonomous driving outlook study, the publisher analyzes the global advanced driver assistance system (ADAS) and automated vehicle forecast; global and regional regulations, advanced driver-assistance system and autonomous driving feature penetration, regional markets, notable collaborations, partnerships, mergers and acquisitions, and critical predictions. The analysis also lists all major trends influencing the autonomous driving market in 2024 and discusses the top five trends.

The key trends discussed in this study are:

• Wider launch of eyes-off driving L3 autonomous driving
• Automated parking solutions
• Semiconductor partnerships in the automotive ecosystem
• ADAS/AD computing systems - domain controllers
• Evolution of sensor suites