The Australia period care market size was valued at $630.0 million in 2020, and is estimated to reach $1,028.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030.
Period care products are used to maintain personal hygiene during the time of menstruation, to clean vaginal discharge, and other discharge related to vulva and vagina. Sanitary pads, tampons, panty liners & shields, period underwear, and menstrual cups are collectively termed as period care products. Amongst these, sanitary pads are majorly used products at the time of menstruation and are available in variety of sizes, shapes, and absorption levels. As these products provide exclusive protection against leakage, they are highly preferred by women. Since past few years, the period care products market has witnessed significant growth in Australia and is expected to witness notable growth in foreseeable years, owing to increase in personal health and hygiene concerns and awareness among women population.
Rapid pace of urbanization and increased awareness about menstruation care, and maintaining personal hygiene boost the demand for period care products in Australia. Moreover, increase in number of working women in Australia, rise in preference for easy-to-use sanitary napkins, and surge in disposable income have propelled the growth of the Australia period care products market in the past few years. The challenges for the industry growth include increase in health concerns due to the kind of raw materials being used in the hygiene products and aging population in several countries. Furthermore, the decrease in population of Australia is projected to hinder the growth of the period care market. According to the Australian Bureau of Statistics, there was a 3% decrease in births in 2019 from 2018.
The outbreak of the COVID-19 adversely impacted the Australia period care market in 2020. The restriction on movement, curfews, and lockdowns resulted in the partial or complete shutdown of manufacturing facilities and acute labor shortages. This resulted in the rise in prices of the period care products in Australia in the initial phase of COVID-19.
The Australia period care market is segmented on the basis of product type and distribution channel. By product type, the market is categorized into sanitary pads, tampons, panty liners & shields, period underwear, and menstrual cups. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increase in demand, rise in awareness, and increased government initiatives regarding menstruation care. By distribution channel, the market is divided into discount department store, department store, grocery store, pure play online, dollar stores, specialty/independent store, retail pharmacy, brick mortar online, and convenience store.
Period care products are used to maintain personal hygiene during the time of menstruation, to clean vaginal discharge, and other discharge related to vulva and vagina. Sanitary pads, tampons, panty liners & shields, period underwear, and menstrual cups are collectively termed as period care products. Amongst these, sanitary pads are majorly used products at the time of menstruation and are available in variety of sizes, shapes, and absorption levels. As these products provide exclusive protection against leakage, they are highly preferred by women. Since past few years, the period care products market has witnessed significant growth in Australia and is expected to witness notable growth in foreseeable years, owing to increase in personal health and hygiene concerns and awareness among women population.
Rapid pace of urbanization and increased awareness about menstruation care, and maintaining personal hygiene boost the demand for period care products in Australia. Moreover, increase in number of working women in Australia, rise in preference for easy-to-use sanitary napkins, and surge in disposable income have propelled the growth of the Australia period care products market in the past few years. The challenges for the industry growth include increase in health concerns due to the kind of raw materials being used in the hygiene products and aging population in several countries. Furthermore, the decrease in population of Australia is projected to hinder the growth of the period care market. According to the Australian Bureau of Statistics, there was a 3% decrease in births in 2019 from 2018.
The outbreak of the COVID-19 adversely impacted the Australia period care market in 2020. The restriction on movement, curfews, and lockdowns resulted in the partial or complete shutdown of manufacturing facilities and acute labor shortages. This resulted in the rise in prices of the period care products in Australia in the initial phase of COVID-19.
The Australia period care market is segmented on the basis of product type and distribution channel. By product type, the market is categorized into sanitary pads, tampons, panty liners & shields, period underwear, and menstrual cups. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increase in demand, rise in awareness, and increased government initiatives regarding menstruation care. By distribution channel, the market is divided into discount department store, department store, grocery store, pure play online, dollar stores, specialty/independent store, retail pharmacy, brick mortar online, and convenience store.
Australia Period Care Market Segments
KEY MARKET SEGMENTS
By Product Type
- Sanitary Pads
- Tampons
- Panty Liners & Shields
- Period Underwear
- Menstrual Cup
By Distribution Channels
- Discount Department Store
- Department Store
- Grocery Stores
- Pure Play Online
- Dollar stores
- Specialty/Independent Store
- Retail Pharmacy
- Brick Mortar Online
- Convenience Store
Key Market Players
- Unicharm Corporation
- Kimberly-Clark Corporation
- Procter & Gamble Co.
- Edgewell Personal Care Company
- Knicked
- Wunderthings
- Modibodi
- Love Luna
- Juju
- Bonds
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: AUSTRALIA PERIOD CARE MARKET, BY PRODUCT TYPE
CHAPTER 5: AUSTRALIA PERIOD CARE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: COMPETITION LANDSCAPE
CHAPTER 7: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Unicharm Corporation
- Kimberly-Clark Corporation
- Procter & Gamble Co.
- Edgewell Personal Care Company
- Knicked Wunderthings
- Modibodi Love Luna
- Juju
- Bonds
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 134 |
| Published | November 2021 |
| Forecast Period | 2020 - 2030 |
| Estimated Market Value ( USD | $ 630 million |
| Forecasted Market Value ( USD | $ 1028.7 million |
| Compound Annual Growth Rate | 5.0% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 8 |
