Consumer behaviours and attitudes around food and health grow ever more diverse. Each year, we take a close look at changes and developments in consumer sentiment by asking the consumers themselves, in 5 countries, how they’re eating and why.
Is low-carb eating growing - or waning? Are more people eating for mood & mental wellbeing? For immunity? And how aware are consumers of new issues that we’ve added this year - ultra-processed foods, nutrient density?
The results inform our annual 10 Key Trends report - and here, we make them available in a report that lays out the data in 78 charts, with brief summaries. We compare countries, look at the effects of gender and age, and show how the picture is changing compared to previous years.
Based on interviews with 2,633 consumers equally split between the US, UK, Australia, Spain, and Brazil.
Is low-carb eating growing - or waning? Are more people eating for mood & mental wellbeing? For immunity? And how aware are consumers of new issues that we’ve added this year - ultra-processed foods, nutrient density?
The results inform our annual 10 Key Trends report - and here, we make them available in a report that lays out the data in 78 charts, with brief summaries. We compare countries, look at the effects of gender and age, and show how the picture is changing compared to previous years.
Based on interviews with 2,633 consumers equally split between the US, UK, Australia, Spain, and Brazil.
Table of Contents
- About this survey
- Summary
- How are consumers eating?
- Where do consumers get their information about food and health?
- Carbohydrates
- Protein
- Digestive wellness
- Mood & Mind
List of Charts Chart 1: Survey consumer sample
Chart 2: How are consumers choosing to eat? (average across all 5 countries)
Chart 3: Which of the following are you currently doing? (2021 vs 2020, average of all 5 countries)
Chart 4: Which of the following are you currently doing? (USA)
Chart 5: Which of the following are you currently doing? (UK)
Chart 6: Which of the following are you currently doing? (AUS)
Chart 7: Which of the following are you currently doing? (Spain)
Chart 8: Which of the following are you currently doing? (Brazil)
Chart 9: When you want to know more about food and health, which of the following have you done in the past 6 months (average of all 5 countries)
Chart 10: When you want to know more about food and health, which of the following have you done in the past 6 months? (average all 5 countries, by age segment)
Chart 11: When you want to know more about food and health, which of the following have you done in the past 6 months? (USA)
Chart 12: When you want to know more about food and health, which of the following have you done in the past 6 months? (UK)
Chart 13: When you want to know more about food and health, which of the following have you done in the past 6 months? (AUS)
Chart 14: When you want to know more about food and health, which of the following have you done in the past 6 months? (Spain)
Chart 15: When you want to know more about food and health, which of the following have you done in the past 6 months? (Brazil)
Chart 16: Are you trying to eat fewer carbohydrates? (average all 5 countries)
Chart 17: Do you agree that eating too many carbs increases the risk of diabetes? (average all 5 countries)
Chart 18: % of consumers trying to eat fewer carbs, by age segment
Chart 19: % of consumers trying to eat fewer carbs, by gender
Chart 20: % of consumers trying to eat fewer carbs, by age segment
Chart 21: % of consumers trying to eat fewer carbs, by gender
Chart 22: % of consumers who agree that the following is a main cause for weight gain (all 5 countries)
Chart 23: % of consumers who agree that the following is a main cause of weight gain, 2021 vs 2020 (average all 5 countries) Chart 24: Are you trying to eat fewer carbohydrates? (US)
Chart 25: Which carb foods are you trying to eat less of (USA)?
Chart 26: Are you trying to eat fewer carbohydrates? (UK)
Chart 27: Which carb foods are you trying to eat less of? (UK)
Chart 28: Are you trying to eat fewer carbohydrates? (Aus)
Chart 29: Which carb foods are you trying to eat less of? (AUS)
Chart 30: Are you trying to eat fewer carbohydrates? (Spain)
Chart 31: Which carb foods are you trying to eat less of? (Spain)
Chart 32: Are you trying to eat fewer carbohydrates? (Brazil)
Chart 33: Which carb foods are you trying to eat less of? (Brazil)
Chart 34: Average % of who regularly eat plant-based vs. animal-derived protein (all 5 countries)
Chart 35: Average % who regularly eat plant-based vs. animal-derived protein (all 5 countries) 2020 vs 2021
Chart 36: Consumers’ protein choices (all 5 countries)
Chart 37: Protein sources consumers are trying to eat more or less of (all 5 countries)
Chart 38: % of consumers who say soy is a regular part of their diet
Chart 39: % of consumers who say pulses are a regular part of their diet
Chart 40: % of men vs women who say plant-based proteins are part of their diet (all 5 countries)
Chart 41: % of men vs women who say red meat is part of their diet (all 5 countries)
Chart 42: % of consumers who think RED MEAT causes inflammation, by age
Chart 43: Protein choice for mood and mind, by age
Chart 44: % of consumers who claim to NEVER have meatless meals, per age segment
Chart 45: % of female vs male consumers who say ALL their meals are meatless
Chart 46: How often do you have meatless meals? (average of all 5 countries)
Chart 47: How has meatless meal frequency changed since 2018? (average all 5 countries)
Chart 48: Meatless meal frequency by age group (average of all 5 countries)
Chart 49: How often do you have meatless meals? (all 5 countries compared)
Chart 50: How often do you have meatless meals? (USA)
Chart 51: How often do you have meatless meals? (UK)
Chart 52: How often do you have meatless meals? (AUS)
Chart 53: How often do you have meatless meals? (Spain)
Chart 54: How often do you have meatless meals? (Brazil)
Chart 55: Which of these statements do you agree with (average all 5 countries)?
Chart 56: Do you think the following fats are healthy or unhealthy? (average of all 5 countries)
Chart 57: Do you think the following fats are healthy or unhealthy? (USA)
Chart 58: Do you think the following fats are healthy or unhealthy? (UK)
Chart 59: Do you think the following fats are healthy or unhealthy? (AUS)
Chart 60: Do you think the following fats are healthy or unhealthy? (Spain)
Chart 61: Do you think the following fats are healthy or unhealthy? (Brazil)
Chart 62: Which of the following foods do you think are GOOD for digestion (average all 5 countries)?
Chart 63: % of consumers who agree that YOGURT is BAD for digestive health
Chart 64: % of consumers who agree that BREAKFAST CEREALS are GOOD for digestive health
Chart 65: % of consumers who agree that MEAT is BAD for digestive health
Chart 66: % of consumers who agree that BREAD is GOOD for digestive health
Chart 67: Which is better for digestion - dairy milk or non-dairy milk? (5 countries compared)
Chart 68: Which is better for digestion - dairy milk or non-dairy milk? (comparison by age group)
Chart 69: Which of the following foods do you think are bad or good for digestion? (average all 5 countries)
Chart 70: Which of the following foods do you think are bad or good for digestion? (US)
Chart 71: Which of the following foods do you think are bad or good for digestion? (UK)
Chart 72: Which of the following foods do you think are bad or good for digestion? (AUS)
Chart 73: Which of the following foods do you think are bad or good for digestion? (Spain)
Chart 74: Which of the following foods do you think are bad or good for digestion? (Brazil)
Chart 75: % of consumers who claim to be eating foods that boost their mood and mental wellbeing, 5 countries compared
Chart 76: % of consumers who claim to be eating foods that boost their mood and mental wellbeing, per age segment
Chart 77: % of consumers who claim to be eating the following foods to boost their mood and mental wellbeing
Chart 78: % of consumers who claim to eat the following foods to boost their mood and mental wellbeing, five countries compared
