TV Transmitter Market - Forecast 2021 to 2026

The TV transmitter market is projected to grow at a CAGR of 3.03% during the forecast period to reach US$676.240 million by 2026, from US$548.725 million in 2019. A television transmitter converts audio and video signals into modulated radio-frequency (rf) energy that may be broadcast and received by a television receiver through an antenna. The whole television transmitting plant, which includes the transmitter, related visual and aural input and monitoring equipment, transmission line, antenna with its tower or other support structure, and the building in which the equipment is housed, is also referred to as the term. Governments must license television transmitters, which are limited to a specific frequency channel and power level. They use frequency channels in the VHF and UHF bands to transmit. Because these frequencies travel by line of sight, reception distances of 40–60 miles are limited by the horizon, depending on the height of the transmitter site. The TV transmitter market is segmented by type, distribution channel, application, and geography.

The TV transmitter market is growing due to changing customer demographics in developing nations and the rising trend for online TV

Because physical obstacles such as mountains, hills, and large buildings can block TV signals, a high number of transmitter towers are required to ensure that a specific area has comprehensive transmission coverage. As a result, the TV transmitter market has grown at an exponential rate over the previous decade to meet this growing demand. UHF TV transmitters are becoming more popular in the market as the range of transmission frequencies expands. With technical advancements, the range of available frequencies has effectively risen in the sector. To reduce lost bandwidth and transmission costs, digital terrestrial (DTT) systems have replaced analog terrestrial TV services around the world. In 2006, the International Telecommunications Union (ITU) proposed a global migration from analog to digital terrestrial television between 2015 and 2020. With technological advancements, the TV transmitter market is likely to rise rapidly over the forecast period. The installation of digital terrestrial television broadcasting (DTTB) is rising due to a variety of advantages. With built-in tuners and small indoor or outdoor antennas, the DTTB platform is simple to set up and use. Citizens perceive DTTB to be cost-effective because it can provide both free-to-air and pay-to-view programming at a minimal installation cost. This is projected to open up a lot of doors for TV transmitter companies, resulting in a beneficial influence on the TV transmitter market. However, the TV Transmitter Market is projected to be limited by bandwidth constraints and the range of the transmitters.

By region, Europe and Asia-pacific are expected to hold a significant share in the global TV transmitter market during the forecast period.

Geographically, the TV transmitter market is segmented into North America, Asia Pacific, Europe, Middle East and Africa, and South America regions. The European TV transmitter market is expanding rapidly, impacted by the same factors that affect communication industries; terrestrial broadcasting networks are now becoming more open to market forces and deregulated. Rapid development, economic digitization, adequate government assistance, and more education awareness are all contributing to the rise of the broadcasting and free to air sectors. As a result, the market for TV transmitters expands. Due to rising disposable income in nations like India and China, the Asia-Pacific area is also growing rapidly. In a few Asian countries, 5G and smart city deployment have begun. In addition, being the most dynamic and technically complicated broadcasting platform, the trend of installing digital terrestrial television (DTT) is developing. For instance, in 2019, Doordarshan, India's national broadcaster, has given GatesAir Inc. a TV transmission order to improve analog UHF television coverage in the Jammu region. This agreement will help the corporation grow its operations in Northern India. Previously, television broadcasts were delivered to stationary home receivers. Users are seeking infotainment, information, and entertainment on any device, anywhere, and at any time, at the highest possible service quality, as trends change. Modern broadcasting techniques are attempting to meet these demands, which can only be satisfied by digital technologies.

COVID-19 Insights

The pandemic has had a negative influence on almost all industries around the world. This can be ascribed to severe disruptions in their respective manufacturing and supply-chain operations as a consequence of various preventive lockdowns and other restrictions imposed by governments all over the world. The same is true in the market for television transmitters. Furthermore, consumer demand has decreased as people are now more focused on withdrawing non-essential expenses from their budgets since the general economic situation of most people has been badly impacted by the outbreak. Over the forecast period, the aforementioned factors are likely to weigh on the worldwide TV Transmitter market's revenue trajectory. The global TV Transmitter market is likely to rebound as individual regulatory agencies begin to relax these enforced lockdowns.

Key Market Segments

By Transmitter Type

• UHF
• VF

By Distribution Channel

• Offline
• Online

By Application

• Small TV Station
• Large TV Station

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• Israel
• Others
• Asia Pacific
• China
• Japan
• South Korea
• India
• Others