Health & Wellness is one of the eight mega-trends that the anaylst covers as part of our TrendSights series of consumer insight studies. This analysis covers the evolving notion of "wellness," and consumers’ growing inclination to incorporate a broad range of considerations beyond explicit individual benefits, when assessing a product’s health credentials.
In times of uncertainty such as a global pandemic, consumers are increasingly demanding tips on health and wellbeing from brands, as they look for reassurance and aim to build trust.
In times of uncertainty such as a global pandemic, consumers are increasingly demanding tips on health and wellbeing from brands, as they look for reassurance and aim to build trust.
Scope
- Central and South American consumers are driven by health concerns more than their global counterparts.
- COVID-19 impact remains a key concern.
- Consumers look for tips on personal health and wellbeing from brands.
Reasons to Buy
- Recognize what has driven the evolution of consumer attitudes so far, and why brands must incorporate socially responsible methods and production.
- Identify where the market is going and how consumers react in different categories.
- Access valuable strategic take-outs to assist future decision-making and product development.
Table of Contents
1. Consumer Survey Insights: Mega-Trends and Their Importance- Introduction
- Mega-trends and their importance
- Take-outs
2. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Love
- Beauty and Planet
- P&G
- Seoul Milk
