TV manufacturers have steadily worked to improve their smart TV user interfaces and reliability. They have been rewarded by a growing number of consumers using the TV as their primary streaming interface. This report investigates changing consumer preferences for streaming devices, as well as the implications for streaming video services and advertisers. It investigates the use and competitiveness of streaming video platforms such as Tizen TV, LG WebOS, Vizio SmartCast, Roku OS, Android TV/Google TV, Fire TV OS, and Comcast’s X1 platform.
Table of Contents
Bottom LineState of the Market
- Key Trends, Market Drivers, and Barriers
Smart TV Platform Competitive Landscape
- Profiles of the Major US Smart TV Platforms
- Samsung Tizen
- LG WebOS
- Roku TV
- Vizio SmartCast
- Google Android TV/Google TV
- Amazon Fire TV Edition
- Others - River OS, Vewd OS, VIDAA, XClass TV
- Smart TV Platform Summary Comparison
Market Forecast
- Smart TV OS/Platform Vendors
- Smart TV Manufacturers
- Streaming Services and Content Owners
- Traditional Pay TV Operators
Glossary
Appendix
Citations
Attribution
List of Figures
- Consumers' Primary Streaming Video Products 2018-2021
- Subscription OTT Service Adoption in US, 2017-2021
- Streaming Video Product Adoption in US Broadband Households, 2016-2021
- Smart TV Platform Share
- Type of OTT Content Consumption by Device
- Smart TV Platform Summary Comparison
- US Smart TV Installed Base Forecast
Companies Mentioned
- Tizen
- LG
- Vizio
- Roku
- Android
- Amazon
- Comcast
