+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

United States Food Packaging Consumer Insights Market Report

  • PDF Icon

    Report

  • 89 Pages
  • March 2022
  • Region: United States
  • The Freedonia Group
  • ID: 5561837
Consumers are increasingly considering the way their food is packaged, particularly with an eye toward the amount and utility of packaging. Considerations for packaging go beyond quantity: packaging serves a variety of functions, from the core purpose of protecting food from damage, tampering, and premature spoilage to the ability to improve convenience via cook-in-packaging or resealability. Sustainability of packaging is also increasingly on the minds of consumers, as climate change and waste issues receive more media attention.


Additionally, the coronavirus pandemic led to more people eating more of their food at home and the amount of packaging waste involved became even more evident:

  • Food purchased for home consumption via retail outlets uses more packaging per serving because it is sold and shipping in smaller quantities.
  • Consumers who are eating more food at home as opposed to having their meals prepared by others are interacting with packaging more often during the course of their daily lives.
  • While food suppliers are also interested in packaging that attracts consumers’ eyes as they walk through retail stores, consumers generally are not consciously aware of it.


COVID-19 Pandemic Drives Changes in Food Shopping & Consumption Patterns


The COVID-19 pandemic had a notable impact on the food packaging market in 2020, both in terms of the foods being packaged and the types of packaging used. Sharp declines in foodservice sales and stay-at-home recommendations led to a shift away from restaurants and an increase in cooking at home. Interest in food that can be stocked in a freezer or elsewhere became a higher priority for more consumers. An increase in snacking and heathier eating also changed the types of food purchased and corresponding packaging needs.


Sustainability Is Increasingly Important to Consumers


Sustainability continues to be one of the highest profile stories in the food packaging market, with producers of the different types of packaging jockeying to be seen as the most environmentally friendly choice. This is driven in part by consumer awareness of the amount of waste generated by their household food consumption, coupled with increased media coverage of sustainability challenges.

However, the definition of sustainability continues to be problematic and often is focused on only one or two packaging parameters instead of total lifecycle environmental cost. While consumer awareness of this complexity is increasing, the issues involving waste - how the packaging is disposed of - and how it protects the food remain in the front of consumers’ minds.

Table of Contents

1. Executive Summary
2. COVID-19 Trends
  • COVID-19 Health Trends & Concerns
  • Negative Personal Effects of the Pandemic
  • Even More Report Negative Effects on Friends/Family
  • COVID-19 Effects on Work
  • COVID-19 Effects on Eating & Shopping
  • Consumer Concerns About Food Safety Rising in Wake of Pandemic
  • Home Cooking & Baking
  • Eating Habits Changed
  • Coronavirus Frozen Food Trends

3. Recycling & Sustainability Attitudes
  • Recycling & Minimizing Waste
  • Recyclable & Recycled Content in Packaging
  • Environmental Attitudes Over Time
  • COVID-19 Pandemic Household Waste Generation
  • Packaging Sustainability
  • Packaging Materials Ranked by Perceived Eco-Friendliness
  • Conventional Plastics: Perceived Eco-Friendliness
  • Bioplastics: Perceived Eco-Friendliness
  • Sustainable Packaging Features Particularly Sought
  • Attitudes About Recycling & Biodegradability
  • Curbside Recycling Services: Consumer Access
  • Drop-off Recycling Services: Consumer Usage
  • Frequency of Use: Recycling & Composting Services
  • Plastic Containers Recycling
  • Glass Containers Recycling
  • Paper Recycling
  • Paperboard & Corrugated Recycling
  • Plastic Film & Bag Recycling
  • Composting for Packaging
  • Paying For Waste Services
  • Willingness to Pay for Expanded Curbside Recycling & Composting Services
  • Who Should Pay For Waste Services

4. Packaging Features
  • Priority of Features in Food Packaging
  • Flexible Packaging: Features & Functions
  • Awareness of Packaging & Changed Packaging
  • Willingness to Pay More for Certain Foods or Delivery Options

5. Consumer Groups
  • Families with Children
  • Environmental Attitudes
  • Eco-Friendly Priorities in Packaging
  • Packaging Preferences
  • Vegans, Vegetarians, & Flexitarians
  • Population & Characteristics
  • Packaging Preferences

6. Appendix
  • Scope
  • Methodology
  • Study-Specific Methodology
  • Related Studies & Reports
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographics
  • Consumer Spending
  • Retail Sales

List of Tables
2. COVID-19 Trends
Table 2-1 - Personal Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020 (percent of consumers who selected any agreement response)
Table 2-2 - Coronavirus Concerns for Friends & Family: "The coronavirus has negatively affected...", 2020 (percent of consumers who selected any agreement response)
Table 2-3 - Coronavirus Effect on Work: "Because of the coronavirus, I...", 2020 (percent of consumers who selected any agreement response)
Table 2-4 - Coronavirus Concerns about Food Safety: "Because of the coronavirus, I am...", 2020 (percent of consumers who selected any agreement response)
Table 2-5 - Home Cooking & Baking Activity, 2014 - 2021 (percent of respondents who noted they agreed completely with the statements)
Table 2-6 - Coronavirus Eating Habits: "Because of the coronavirus, I am eating...", 2020 (percent of consumers who selected any agreement response)
Table 2-7 - "Because of the coronavirus, I am buying more frozen..." by Gender & Age Group, 2020 (percent of respondents)
3. Recycling & Sustainability Attitudes
Table 3-1 - Consumer Attitudes About Recycling: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents who agree with the statements)
Table 3-2 - Consumer Attitudes About Recyclable & Recycled Content in Packaging: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents who agreed with the statements)
Table 3-3 - Environmental Attitudes, 2015 - 2021 (% of respondents who agreed, strongly or somewhat, with the following statements)
Table 3-4 - COVID-19 Pandemic Household Waste Generation Trends: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents who agreed with the statements)
Table 3-5 - Consumer Perspectives of Eco-Friendliness of Packaging Using Conventional Petroleum-Based Plastics (e.g., Jars, Bottles, Bags, & Pouches): By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents)
Table 3-6 - Consumer Perspectives of Eco-Friendliness of Packaging Using Plant-Based Bioplastics (e.g., Jars, Bottles, Bags, & Pouches): By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents)
Table 3-7 - Features Consumers Especially Look for When Considering "Sustainability" or "Eco-Friendly" Packaging: By Gender, Age Group Urban vs. Rural Setting, & Household Income Bracket, 2021 (% total respondents)
Table 3-8 - Consumer Attitudes About Recycled Plastics & Biodegradability: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents)
Table 3-9 - Access To Curbside Recycling at Home by Product Type: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% total respondents)
Table 3-10 - Access To Curbside Composting Services At Home By Product Type: By Gender, Age Group, Rural vs. Urban Setting, & Household Income Bracket, 2021 (% total respondents)
Table 3-11 - Usage of Drop-Off (At a Store, Community Bin, Waste Management Facility, etc.) Recycling Services in the Last 12 Months by Product: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents)
Table 3-12 - Usage of Drop-Off (At a Store, Community Bin, Waste Management Facility, Etc.) Composting Services in the Last 12 Months by Product: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents)
Table 3-13 - Plastic Container Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents with access to plastic container recycling services)
Table 3-14 - Glass Container Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents with access to glass container recycling services)
Table 3-15 - Paper Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents with access to paper recycling services)
Table 3-16 - Paperboard & Corrugated Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents with access to paperboard & corrugated recycling services)
Table 3-17 - Plastic Film & Bag Recycling Frequency: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents with access to plastic film & bag recycling services)
Table 3-18 - Frequency of Composting for Packaging: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of respondents with access to composting for packaging services)
Table 3-19 - Willingness to Pay for Expanded Curbside Recycling & Composting Services: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents who agree with the statements)
Table 3-20 - Who Should Pay for Waste Services: By Gender, Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2021 (% of total respondents who agree with the statements)
4. Packaging Features
Table 4-1 - Consumer Insights: Packaging Features, 2020 (% of total respondents)
Table 4-2 - Consumer Insights: Awareness of Packaging & Impact on Purchases, 2020 (% of total respondents)
Table 4-3 - Packaging Consumer Insights by Gender & Age Group, 2020 (percent of respondents who selected strongly or somewhat agree)
Table 4-4 - Willingness to Pay More For Certain Food Types or Delivery Options by Age Group, 2021 (% of respondents who agreed)
5. Consumer Groups
Table 5-1 - Environmental Attitudes Among Households with Children, 2021 (% of respondents who agreed with the statements)
Table 5-2 - Packaging Preferences Among Households with Children, 2020 (% of respondents)
Table 5-3 - "Currently, Which of These Diets/Eating Philosophies Do You Primarily Follow?" by Age Group, 2021 (percent of respondents)
Table 5-4 - Packaging Preferences Among Vegetarians & Vegans, 2020 (% of respondents)
6. Appendix
Table 6-1 - Macroeconomic Indicators, 2010 - 2025 (billion 2012 dollars)
Table 6-2 - Population & Households, 2010 - 2025 (million persons)
Table 6-3 - Personal Consumption Expenditures & Retail Sales, 2010 - 2025 (billion dollars)
Table 6-4 - Nondurable Goods Retail Sales, 2010 - 2025 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 - Food Packaging Consumer Insights Summary
2. COVID-19 Trends
Figure 2-1 - Consumer Baking Frequency, 2020 (percent of respondents)
3. Recycling & Sustainability Attitudes
Figure 3-1 - Packaging Materials Ranked by Perceived Eco-Friendliness, 2021 (% total respondents)
Figure 3-2 - Features Consumers Especially Look for When Considering "Sustainability" or "Eco-Friendly" Packaging, 2021 (% total respondents)
Figure 3-3 - Recycling Frequency by Type of Packaging, 2021 (% of respondents with access to recycling for each type)
4. Packaging Features
Figure 4-1 - Priorities of Features in Food Packaging, 2020 (% of respondents selecting each option)
5. Consumer Groups
Figure 5-1 - Priorities When Thinking About Eco-Friendly or Sustainable Packaging by Presence of Children in the Household, 2021 (% of respondents who said each element or feature was a priority)

Samples

Loading
LOADING...

Methodology

Loading
LOADING...