This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the 10 focus megatrends and insights as to how each trend has manifested in United Arab Emirates.
The Megatrends in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Megatrends in the United Arab Emirates report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Archer Aviation plans to launch air taxis in Abu Dhabi
- Tech is being used to simplify everyday tasks
- Consumers seek flexibility in all areas of life
- Many shoppers want to see before they buy
- Consumers enjoy the flexibility of online shopping
- Convenience drives demand for meal kits
- Digital living
- Data centres expand as digital transformation continues
- More activities move online
- Consumers are protective of their personal data
- Millennials are the most likely to share data in exchange for personal offers
- Friends and family are still the most trusted information source
- More consumers expect to increase face-to-face activities than online activities
- Diversity and inclusion
- Diverse urban consumers spur demand for authentic Asian cuisine
- Baby Boomers are the most eager to voice their opinions
- Most want to make a positive difference to the world
- UAE residents generally feel comfortable expressing their identity
- Shoppers are paying more attention to brand values
- Experience more
- Abu Dhabi’s Yas Island Metaverse offers users an immersive experience
- Consumers enjoy socialising both on- and offline
- Safety is the number one priority when choosing a holiday destination
- More consumers value real world than online experiences
- Personalisation
- Meal plan service PrepHero revamps its menu with healthier options
- Consumers are keen to express themselves via their online personas
- UAE residents enjoy tailored experiences
- Premiumisation
- Premium pet food brand Furchild enlists celebrity vet to address owners’ concerns
- Most people want a simpler life
- Millennials have the most confidence in their investments
- Healthfulness and high quality are prized attributes
- Pursuit of value
- Majid Al Futtaim’s SHARE reward scheme partners with FAB for new credit card
- Gen X are the thriftiest shoppers
- Consumers express concern over rising living costs
- UAE residents embrace the circular economy
- Many are seeking ways to make their money go further
- Shopper reinvented
- New concept store ETHER offers unique shopping experience
- Consumers are more likely than globally to trust celebrity-endorsed brands
- Shoppers are still most likely to buy appliances in physical stores
- S-commerce is well-developed among tech-savvy residents
- Baby Boomers are the most likely to shop via social media channels
- Sustainable living
- UAE residents are eager to help those in need
- Baby Boomers are the keenest recyclers
- Reducing food waste tops the list of green activities
- Consumers are keen to make their voices heard
- Recyclable packaging is considered the most sustainable
- Wellness
- Massage is the leading antidote to stress
- Consumers are taking a greater interest in health and wellness
- Outside precautions continue to be taken in the post-pandemic era
- Leverage the power of megatrends to shape your strategy today
