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Snacks in Estonia

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    Report

  • 63 Pages
  • July 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 5567311
Snacks in Estonia is experiencing healthy growth in both volume and value terms in 2024, with sales being supported by the rising demand for healthy snack options. As consumers in the country become more health conscious, there has been a significant shift towards snacks that offer nutritional benefits, especially by parents who are increasingly seeking healthier alternatives with a lower fat and sugar content for their children. In addition, busy lifestyles and time constraints have driven dema

The Snacks in Estonia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Snacks in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 1 Sales of Snacks by Category: Volume 2019-2024
  • Table 2 Sales of Snacks by Category: Value 2019-2024
  • Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Snacks: % Value 2020-2024
  • Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Snacks by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cocoa price increases impact chocolate demand in 2024
  • Tablets benefit from their flavour variety and promotions
  • Kalev maintains its clear lead in 2024
PROSPECTS AND OPPORTUNITIES
  • Further volume decline as cocoa bean prices continue to rise
  • Expanding variety of products will benefit seasonal chocolate
  • In-store sales growth driven by regular promotions
CATEGORY DATA
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029
GUM IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Chewing gum promoted as being beneficial to dental health
  • Mars maintains its clear lead in 2024
  • Innovation drives growth of Leaf Suomi Oy
PROSPECTS AND OPPORTUNITIES
  • Innovation to drive sales of chewing gum
  • Health trend will impact bubble gum demand
  • Convenience is key for consumers
CATEGORY DATA
  • Table 25 Sales of Gum by Category: Volume 2019-2024
  • Table 26 Sales of Gum by Category: Value 2019-2024
  • Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
  • Table 28 Sales of Gum by Category: % Value Growth 2019-2024
  • Table 29 Sales of Gum by Flavour: Rankings 2019-2024
  • Table 30 NBO Company Shares of Gum: % Value 2020-2024
  • Table 31 LBN Brand Shares of Gum: % Value 2021-2024
  • Table 32 Distribution of Gum by Format: % Value 2019-2024
  • Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
  • Table 34 Forecast Sales of Gum by Category: Value 2024-2029
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029
SUGAR CONFECTIONERY IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pastilles, gummies, jellies and chews enjoy widespread popularity
  • Power mints perceived to have medicinal benefits
  • Kalev continues to lead, with consumers appreciating its quality and affordability
PROSPECTS AND OPPORTUNITIES
  • Shift to healthier options in line with the burgeoning health and wellness trend
  • Manufacturers of jellies and chews actively targeting younger consumers
  • Power mints as a healthier alternative to chewing gum
CATEGORY DATA
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
  • Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sweet biscuits, snack bars, and fruit snacks remain popular snacks
  • Rising health consciousness drives sales of dried fruit in 2024
  • Mondelez leads with its strong marketing campaigns
PROSPECTS AND OPPORTUNITIES
  • Busy lifestyles will drive demand for convenient and nutritious snack options
  • Rising health consciousness boosts sales of dried fruit
  • Cereal bars emerging as a popular nutritious snack
CATEGORY DATA
  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
  • Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
  • Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029
ICE CREAM IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by ice cream suitable for specific dietary requirements
  • Plant-based ice cream sees strongest growth, albeit from a low base
  • Premia leads thanks to innovation and sustainability commitment
PROSPECTS AND OPPORTUNITIES
  • Health, sustainability, and animal welfare concerns drive sales of plant-based ice cream
  • Multi-pack dairy ice cream will benefit from new flavours and designs
  • Private label on the rise
CATEGORY DATA
  • Table 69 Sales of Ice Cream by Category: Volume 2019-2024
  • Table 70 Sales of Ice Cream by Category: Value 2019-2024
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
  • Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
  • Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029
SAVOURY SNACKS IN ESTONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy and affordable nuts, seeds and trail mixes see strongest growth
  • Savoury benefits benefit from their versatility and nutritional benefits
  • PepsiCo leads, supporting its brands with heavy marketing investment
PROSPECTS AND OPPORTUNITIES
  • Affordability, flavour variety and health trend support growth of vegetable, pulse, and bread chips
  • Switch from traditional snacks to low fat and gluten free rice cakes
  • Key retail chains encourage impulse purchases
CATEGORY DATA
  • Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
  • Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029