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Processed Meat, Seafood and Alternatives to Meat in Switzerland

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    Report

  • 26 Pages
  • November 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 5567459
In 2025, value sales of processed meat, seafood, and alternatives to meat in Switzerland grew, driven by the combined influence of convenience and health-conscious consumer preferences. Chilled processed meat and frozen options performed well due to their practicality and longer shelf life, while meat and seafood substitutes experienced strong growth thanks to its perceived nutritional and environmental benefits.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for convenience and health drives growth in processed meat, seafood and alternatives to meat
INDUSTRY PERFORMANCE
  • Health-conscious choices and convenience drive value growth in 2025
  • Tofu and derivatives drive growth amid health and sustainability trends in Switzerland
WHAT’S NEXT?
  • Processed meat, seafood and alternatives to meat is set to grow, driven by convenience and health-conscious consumption
  • Health and premium positioning are expected to shape processed meat, seafood and alternatives to meat
  • Sustainability initiatives are expected to influence processed meat, seafood and alternatives to meat
COMPETITIVE LANDSCAPE
  • Migros strengthens its leadership through strategic investments and pricing initiatives
  • Beyond Meat Inc leads growth through health and sustainability-focused offerings
CHANNELS
  • Supermarkets dominate distribution of processed meat, seafood and alternatives to meat, while discounters gain traction
  • Retail e-commerce emerges as the fastest-growing channel for processed meat, seafood and alternatives to meat
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN SWITZERLAND
EXECUTIVE SUMMARY
  • Value growth is driven by convenience, health and sustainability in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Convenience remains a key growth driver for staple foods in Switzerland
  • Health and wellness trends shape demand for staple foods in 2025
  • Sustainability and premiumisation reinforce differentiation in staple foods in Switzerland
WHAT’S NEXT?
  • Value sales of staple food is set to grow amid health, convenience and sustainability trends
  • Innovation in staple foods is likely to focus on health, clean labels and sustainability
  • Rising costs and external risks may put upward pressure on staple food prices in Switzerland
COMPETITIVE LANDSCAPE
  • Migros consolidates its leadership through private label, local sourcing and strategic investments
  • Kraft Heinz Co. and Beyond Meat Inc. drive value growth through shelf-stable and plant-based innovation
CHANNELS
  • Supermarkets maintains its leadership in the distribution of staple foods
  • Convenience drives rapid growth for retail e-commerce in staple foods
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources