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Processed Meat, Seafood and Alternatives to Meat in Denmark

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    Report

  • 25 Pages
  • November 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 5567586
Value sales of processed meat, seafood and alternatives to meat grew in Denmark in 2025, driven by convenience, everyday relevance, and taste innovation, with frozen seafood and ready-to-eat products particularly appealing to families. Alternatives to meat and seafood, especially tofu and derivatives, recorded dynamic growth as consumers increasingly sought health-conscious, sustainable, and versatile protein alternatives.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, taste, and plant-based options drive growth in processed meat, seafood and alternatives to meat
INDUSTRY PERFORMANCE
  • Growth for processed meat, seafood and alternatives to meat is driven though convenience and everyday relevance
  • Tofu and derivatives accelerate growth, aligning with the rising demand for plant-based options
WHAT’S NEXT?
  • Sales are expected to rise over the forecast period, supported by ongoing relevance in Danish households
  • Health and wellness will become an increasingly prominent concern over the forecast period
  • Regulatory and sustainability trends are expected to shape innovations across the forecast period
COMPETITIVE LANDSCAPE
  • Tulip Food Co A/S increases its share through strong brand recognition and consumer loyalty
  • Rahbekfisk A/S benefits from the growing demand for convenient frozen seafood
CHANNELS
  • Discounters drive growth through value and expanding plant-based offerings
  • Retail e-commerce gains momentum by offering convenience and variety in protein products
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERSTAPLE FOODS IN DENMARK
EXECUTIVE SUMMARY
  • Steady growth in staple foods is driven by necessity, convenience, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Steady growth is driven by necessity and occasional indulgence
  • The expansion of private label influences staple foods in 2025
  • A focus on sustainability and local sourcing rises in Denmark during 2025
WHAT’S NEXT?
  • Steady growth in staple foods is set to be driven by necessity and evolving consumer preferences
  • Rising health and wellness concerns drive change in staple food portfolios
  • Distribution channels are set to evolve amid cost pressures and convenience trends
COMPETITIVE LANDSCAPE
  • Coop Danmark A/S maintains its leadership in staple foods despite a slight share decline
  • Rahbekfisk A/S leads value growth in staple foods driven by demand for frozen seafood
CHANNELS
  • Discounters strengthens its leadership through competitive pricing and private label
  • Retail e-commerce grows as consumers appreciate convenience and flexibility
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 16 Sales of Staple Foods by Category: Value 2020-2025
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 19 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 21 Penetration of Private Label by Category: % Value 2020-2025
  • Table 22 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources