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Staple Foods in Bulgaria

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    Report

  • 69 Pages
  • November 2025
  • Region: Bulgaria
  • Euromonitor International
  • ID: 5567490
Staple foods in Bulgaria is recording rising value sales in 2025, largely due to retail price increases linked to higher wages and energy costs. Consumers are becoming more selective, prioritising promotions and turning increasingly to private label products that combine affordability with quality. Health consciousness and convenience continue to influence purchasing behaviour, boosting demand for preservative-free, organic and ready-to-eat options.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Retail prices continue to drive value growth in staple foods
  • Rising cost of living fuels price sensitivity and private label demand
  • Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
  • Retail price regulation and euro adoption to influence future growth
  • Plant-based expansion and convenience will sustain growth momentum
  • Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
  • Bella Bulgaria maintains leadership through strong multi-category presence
  • Smaller players target niche growth segments
CHANNELS
  • Small local grocers retains leadership amid format diversification
  • E-commerce and discounters remain fastest-growing channels
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2020-2025
  • Table 2 Sales of Staple Foods by Category: Value 2020-2025
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices, convenience and health trends shape growth for baked goods
INDUSTRY PERFORMANCE
  • Retail price increases underpin value growth
  • Frozen baked goods sees greatest dynamism
WHAT’S NEXT?
  • High production costs and changing diets shape future performance
  • Health and wellness trends to drive innovation
  • Convenience stores and e-commerce support distribution growth amid innovation packaging formats
COMPETITIVE LANDSCAPE
  • Chipita Bulgaria maintains strong category leadership
  • Radicom and Pobeda drive competitive dynamism
CHANNELS
  • Small local grocers retains importance through proximity and variety
  • E-commerce and supermarkets expand their bakery offerings
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2020-2025
  • Table 14 Sales of Baked Goods by Category: Value 2020-2025
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
  • Table 17 Sales of Pastries by Type: % Value 2020-2025
  • Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
  • Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBREAKFAST CEREALS IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, innovation and convenience drive growth
INDUSTRY PERFORMANCE
  • Convenience and health benefits drive demand for breakfast cereals in 2025
  • Children’s breakfast cereals sees fastest value growth
WHAT’S NEXT?
  • Demand for nutritious, easy breakfast solutions to remain strong
  • Increased prevalence of high-protein and no-sugar variants
  • Discounters and convenience stores expand access and availability
COMPETITIVE LANDSCAPE
  • Nestlé Bulgaria continues to lead all subcategories
  • Harmonica gains visibility as organic segment expands
CHANNELS
  • Hypermarkets leads distribution in 2025
  • E-commerce gains share through product variety and convenience
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
  • Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising costs, fresh meat trends and plant-based innovation reshape category dynamics
INDUSTRY PERFORMANCE
  • Rising retail prices sustain value growth in processed meat, seafood and alternatives
  • Meat and seafood substitutes continues to post dynamic growth
WHAT’S NEXT?
  • Rising costs and demand for fresh meat to shape future performance, with Bella likely to maintain overall leadership
  • Health and sustainability trends drive reformulation and innovation
  • Retail modernisation and e-commerce expansion to support accessibility
COMPETITIVE LANDSCAPE
  • Bella Bulgaria maintains strong category leadership
  • Premium substitutes players gain traction in niche segments
CHANNELS
  • Supermarkets leads distribution in 2025
  • Retail e-commerce and discounters show fastest growth
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030
COUNTRY REPORTS DISCLAIMERPROCESSED FRUIT AND VEGETABLES IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising prices, frozen innovation and sustainable production support growth
INDUSTRY PERFORMANCE
  • Higher retail prices and climate pressures sustain value growth in processed fruit and vegetables
  • Frozen processed fruit and vegetables continues to outperform
WHAT’S NEXT?
  • Convenience and cost pressures to define future performance
  • Health awareness and processing innovation to support value creation
  • Organic and sustainable production gains visibility but remains niche
COMPETITIVE LANDSCAPE
  • Valbe-S-Stamenov leads with strong brand portfolio and wide distribution
  • Suico and Alta Bulgaria record robust growth in shelf-stable lines
CHANNELS
  • Supermarkets and hypermarkets lead distribution with strong promotional activity
  • Retail e-commerce and discounters expand reach through affordability and convenience
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRICE, PASTA AND NOODLES IN BULGARIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience, affordability and health innovation sustain momentum
INDUSTRY PERFORMANCE
  • Value growth underpinned by stable consumption and price trends
  • Noodles continues to lead overall growth
WHAT’S NEXT?
  • Convenience and cross-cultural appeal sustain growth
  • Health and wellness trends to influence innovation
  • E-commerce technology and store modernisation will enhance access
COMPETITIVE LANDSCAPE
  • Suico maintains leadership through strong rice portfolio
  • Smaller players and private label ranges boost competition
CHANNELS
  • Supermarkets leads, supported by accessibility and strong promotions
  • Retail e-commerce and discounters remain most dynamic
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
  • Table 69 NBO Company Shares of Rice: % Value 2021-2025
  • Table 70 LBN Brand Shares of Rice: % Value 2022-2025
  • Table 71 NBO Company Shares of Pasta: % Value 2021-2025
  • Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
  • Table 73 NBO Company Shares of Noodles: % Value 2021-2025
  • Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
  • Table 76 Distribution of Rice by Format: % Value 2020-2025
  • Table 77 Distribution of Pasta by Format: % Value 2020-2025
  • Table 78 Distribution of Noodles by Format: % Value 2020-2025
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER