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Processed Meat, Seafood and Alternatives To Meat in Austria

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    Report

  • 24 Pages
  • May 2024
  • Region: Austria
  • Euromonitor International
  • ID: 5567565
Sales of meat and seafood substitutes in Austria experienced a temporary decline in retail volume terms in 2022, attributed to various factors such as supply chain disruptions, economic uncertainty and shifting consumer preferences. The category faced increased competition from conventional meat and seafood products as some consumers reverted to familiar choices during times of uncertainty. However, in 2023, the category rebounded and registered dynamic growth in value and volume terms.

The Processed Meat, Seafood and Alternatives to Meat in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Meat and Seafood Substitutes, Processed Meat, Processed Seafood, Tofu and Derivatives.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Processed Meat, Seafood and Alternatives to Meat market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales of meat and seafood substitutes bounce back as consumers find a renewed taste for plant-based offerings
  • Private label leads the way in meat and seafood substitutes
  • Meat and seafood substitutes continues to attract attention from consumers as red meat faces the chop due to health concerns
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for meat and seafood substitutes
  • Players expected to focus on making meat and seafood substitutes more adaptable to increase consumption occasions
  • Premiumisation could add value to the category
CATEGORY DATA
  • Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
  • Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
  • Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
  • Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
  • Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
  • Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
  • Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
  • Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028
STAPLE FOODS IN AUSTRIA
EXECUTIVE SUMMARY
  • Staple foods in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 15 Sales of Staple Foods by Category: Volume 2018-2023
  • Table 16 Sales of Staple Foods by Category: Value 2018-2023
  • Table 17 Sales of Staple Foods by Category: % Volume Growth 2018-2023
  • Table 18 Sales of Staple Foods by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Staple Foods: % Value 2019-2023
  • Table 20 LBN Brand Shares of Staple Foods: % Value 2020-2023
  • Table 21 Penetration of Private Label by Category: % Value 2018-2023
  • Table 22 Distribution of Staple Foods by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Staple Foods by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Staple Foods by Category: Value 2023-2028
  • Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources