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Staple Foods in Denmark

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    Report

  • 62 Pages
  • November 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 5567587
In 2024, staple foods in Denmark was stable in demand terms. Staple foods, overall, rebounded, albeit slowly, from retail volume sales declines in the previous three years of the review period. However, while breakfast cereals and processed meat, seafood and alternatives to meat posted increases in retail volume sales, and baked goods registered flat growth, following a decrease in 2023, processed fruit and vegetables and rice, pasta and noodles witnessed downturns.

The Staple Foods in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Staple Foods market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop

Table of Contents

EXECUTIVE SUMMARY
  • Staple foods in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for staple foods?
MARKET DATA
  • Table 1 Sales of Staple Foods by Category: Volume 2019-2024
  • Table 2 Sales of Staple Foods by Category: Value 2019-2024
  • Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
  • Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
  • Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAKED GOODS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Manufacturers respond to calls for healthier ingredients
  • Popularity of foreign cuisines increases choice of baked goods on retailers’ shelves
  • Private label baked goods are a growing presence on grocery retailers’ shelves
PROSPECTS AND OPPORTUNITIES
  • Free from gluten offer to develop and grow in baked goods
  • Healthier options to see traditional rye bread regain centre stage
  • Sustainability and freshness drive local demand
CATEGORY DATA
  • Table 13 Sales of Baked Goods by Category: Volume 2019-2024
  • Table 14 Sales of Baked Goods by Category: Value 2019-2024
  • Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
  • Table 17 Sales of Pastries by Type: % Value 2019-2024
  • Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
  • Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
  • Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
  • Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Full grain products fit well with healthier eating and sustainability trends
  • Health and wellness drives new product development
  • Flavoured options respond to the call for wholesome indulgence
PROSPECTS AND OPPORTUNITIES
  • Private label to continue to gain momentum
  • Muesli and granola to ride health and convenience trends to remain popular
  • Sustainability and social responsibility to help shape consumer responses
CATEGORY DATA
  • Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
  • Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
  • Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
  • Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
  • Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
  • Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
  • Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
  • Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fast plant-based trend drives retail volume and value growth
  • Taste and convenience grow in importance
  • Better nutritional profiles gain traction in processed meat
PROSPECTS AND OPPORTUNITIES
  • Players to tap into the growing demand for spicy and hotter options
  • “Invisible” vegetables on the menu
  • Sustainability to provide a key touchstone for companies and consumers
CATEGORY DATA
  • Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
  • Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
  • Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
  • Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
  • Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
  • Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
  • Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
  • Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
  • Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
  • Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
  • Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
  • Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing interest in healthier diets maintains interest in processed fruit and vegetables
  • Private label responds to the need for affordable high-quality options
  • Shelf stable options gain currency as emergency food supplies
PROSPECTS AND OPPORTUNITIES
  • Initiatives to push the consumption of shelf stable beans
  • Organic options to continue to gain momentum
  • The frozen format is set to see strong development amid convenience and sustainability trends
CATEGORY DATA
  • Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
  • Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
  • Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
  • Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
  • Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
  • Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
  • Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
  • Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
  • Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
  • Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
  • Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
  • Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Players try to add value to a mature category
  • Quick meal solutions for busy consumers
  • Noodles offer growth potential amid burgeoning interest in Asian food
PROSPECTS AND OPPORTUNITIES
  • Care is needed when offering spicy noodles in Denmark
  • Whole grain pasta’s nutritional value is set to win over consumers
  • Locally sourced options fit with transparency and sustainability trends
CATEGORY DATA
  • Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
  • Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
  • Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
  • Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
  • Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
  • Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
  • Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
  • Table 69 NBO Company Shares of Rice: % Value 2020-2024
  • Table 70 LBN Brand Shares of Rice: % Value 2021-2024
  • Table 71 NBO Company Shares of Pasta: % Value 2020-2024
  • Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
  • Table 73 NBO Company Shares of Noodles: % Value 2020-2024
  • Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
  • Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
  • Table 76 Distribution of Rice by Format: % Value 2019-2024
  • Table 77 Distribution of Pasta by Format: % Value 2019-2024
  • Table 78 Distribution of Noodles by Format: % Value 2019-2024
  • Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
  • Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
  • Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
  • Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029