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HW Staple Foods in Denmark

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    Report

  • 15 Pages
  • July 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 5946172
Health and wellness trends are becoming increasingly aligned with ethical considerations in consumer purchasing decisions. Consumers are becoming more concerned about social and environmental sustainability, climate impact and animal welfare, as well as health issues. All these factors are contributing to a decline in meat consumption and generating demand for plant-based alternatives.

The HW Staple Foods in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Staple Foods market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Plant-based and vegan staples significantly expand market presence in Denmark
  • Organic is the leading claim in health and wellness staple foods in 2023
  • No added sugar boosted by media discussions of harmful impact of consuming too much sugar
PROSPECTS AND OPPORTUNITIES
  • Resilient health focused demand provides strong platform for further development
  • VAT reduction presents potential for consumers to explore health and wellness claims
  • Pulses set to play important role in development of health and wellness staple foods
CATEGORY DATA
  • Table 1 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 4 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 5 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 6 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 7 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
  • Table 8 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN DENMARK
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER