Staple Foods in Turkey - Research and Markets

Turkey implemented an economic programme in May 2023 to help navigate the delicate equilibrium between domestic demand and export priorities, as articulated by the financial authorities of Turkey. Practically, this indicates the policies set forth with regard to restrictions on domestic demand, while targeting increased tourism and export revenues.

The Staple Foods in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Staple Foods market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

STAPLE FOODS IN TURKEY

EXECUTIVE SUMMARY

Staple foods in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for staple foods?

MARKET DATA

Table 1 Sales of Staple Foods by Category: Volume 2018-2023
Table 2 Sales of Staple Foods by Category: Value 2018-2023
Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

BAKED GOODS IN TURKEYKEY DATA FINDINGS

2023 DEVELOPMENTS

Price increases in baked goods are tempered to offer affordable levels
Baked goods producers offer smaller sizes and weights to maintain affordability
Foreign packaged pastries transfer from foodservice to retail

PROSPECTS AND OPPORTUNITIES

Avoiding waste and utilising old bread
Appeal of artisanal products is rising
Replacing out-of-home consumption to contribute to packaged bread sales

CATEGORY DATA

Table 13 Sales of Baked Goods by Category: Volume 2018-2023
Table 14 Sales of Baked Goods by Category: Value 2018-2023
Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
Table 17 Sales of Pastries by Type: % Value 2018-2023
Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN TURKEYKEY DATA FINDINGS

2023 DEVELOPMENTS

Amid high inflation and added-value offerings breakfast cereals sees exponential retail current value growth
Developing product variety enriches breakfast cereals
Adopting a healthy diet with granola, fibre-rich and fruit-added products

PROSPECTS AND OPPORTUNITIES

Muesli and granola to leverage healthy living trend to post the fastest growth
Product range is expected to keep diversifying through natural and healthy mixes
Budget-friendly vs added-value offers

CATEGORY DATA

Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN TURKEYKEY DATA FINDINGS

2023 DEVELOPMENTS

Players introduce smaller portions and pack sizes to widen the appeal of processed red meat
Processed poultry benefits from red meat price increases
Processed seafood product variety expands with new launches

PROSPECTS AND OPPORTUNITIES

Discounting and price promotions are expected to remain a key competitive tool
Chilled processed red meat’s variety to diminish while shelf stable gains momentum in meat and seafood
Product offers are expected to adapt to meet price competition needs

CATEGORY DATA

Table 57 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 58 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 59 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 60 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 61 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 62 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 63 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
Table 64 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
Table 65 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
Table 66 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 67 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 68 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 69 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 70 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN TURKEYKEY DATA FINDINGS

2023 DEVELOPMENTS

Processed fruit and vegetables sees exponential retail current value despite stagnant retail volume sales
Storage advantage and widening varieties boost frozen processed vegetables and potatoes
Foodservice volume growth is limited despite rebound in tourism flows

PROSPECTS AND OPPORTUNITIES

Frozen processed vegetables and potatoes to develop with expanding product ranges and new competitors
Dried fruit offers growth potential but low purchasing power is set to limit demand
Strong economic pressure to drive a preference for home-made solutions

CATEGORY DATA

Table 71 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
Table 72 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
Table 73 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
Table 74 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
Table 75 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
Table 76 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
Table 77 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
Table 78 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
Table 79 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
Table 80 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
Table 81 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN TURKEYKEY DATA FINDINGS

2023 DEVELOPMENTS

Pasta benefits from low price points while domestic producers look to exports
Noodles remains the most expensive option
Rice continues to pique interest as a cheap, versatile and nutritious staple food

PROSPECTS AND OPPORTUNITIES

Pasta to develop and grow in the domestic and export markets
Noodles to grow in familiarity and sophistication
Rice players to continue to leverage basic but nutritious staple food positioning

CATEGORY DATA

Table 36 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
Table 37 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
Table 38 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
Table 39 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
Table 40 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
Table 41 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
Table 42 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
Table 43 NBO Company Shares of Rice: % Value 2019-2023
Table 44 LBN Brand Shares of Rice: % Value 2020-2023
Table 45 NBO Company Shares of Pasta: % Value 2019-2023
Table 46 LBN Brand Shares of Pasta: % Value 2020-2023
Table 47 NBO Company Shares of Noodles: % Value 2019-2023
Table 48 LBN Brand Shares of Noodles: % Value 2020-2023
Table 49 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
Table 50 Distribution of Rice by Format: % Value 2018-2023
Table 51 Distribution of Pasta by Format: % Value 2018-2023
Table 52 Distribution of Noodles by Format: % Value 2018-2023
Table 53 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
Table 54 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
Table 55 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
Table 56 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028

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