HW Staple Foods in Turkey

One of the challenges that people faced during the pandemic was that they had fewer opportunities to do physical activities as they were confined to their homes for extended periods. Accordingly, many people gained weight, with the share of the Turkish population who are overweight or obese rising from 69% in 2019 to 72% in 2023. However, during 2023 consumers were encouraged to become more active again, with gym memberships rising and more people taking up sport and fitness activities.

The HW Staple Foods in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Baked Goods, HW Breakfast Cereals, HW Processed Fruit and Vegetables, HW Processed Meat, Seafood and Alternatives to Meat, HW Rice, Pasta and Noodles, HW Staple Foods by Type.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the HW Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.