Turkey Prepared Meals Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

The publisher's Country Profile report on the Prepared Meals sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish prepared meals sector was led by the ready meals category in value and in volume terms. Furthermore, the meal kits category is forecast to register fastest value growth and volume growth during 2021-2026. Hypermarkets & supermarkets was the leading channel in the distribution of prepared meals in the country. Yasar Holding, Nomad Foods and Yildiz Holding AS are the top three companies in the Turkish prepared meals sector. Rigid plastics is the most commonly used pack material in the Turkish prepared meals sector.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2016-2026
• Category coverage: Value and growth analysis for ambient meal kits, chilled meal kits, frozen meal kits, chilled pizza, frozen pizza, ambient ready meals, chilled ready meals, dried ready meals and frozen ready meals with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
• Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers, vending machines, drug stores & pharmacies, health & beauty stores and other general retailers
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, stand up pouch, carton - folding, can, carton - liquid, pillow pouch, bottle, cup, aerosol, tube, tray, film, wrapper, clamshell, box, foil and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie, foil, sports cap, film, cap, lever closure, crown and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap

Scope

• The meal kits category is expected to gain maximum market share in value terms during 2021-2026
• The per capita consumption of ready meals was higher than other prepared meals categories in Turkey in 2021
• Hypermarkets & Supermarkets is the leading distribution channel in the Turkish prepared meals sector, with a value share of 522% in 2021
• Private labels are growing at a higher CAGR than brands in the Turkish prepared meals sector
• Rigid plastics is the most used pack material in the Turkish prepared meals sector, followed by rigid metal and flexible packaging

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends