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Dairy Products and Alternatives in Austria

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    Report

  • 72 Pages
  • August 2024
  • Region: Austria
  • Euromonitor International
  • ID: 5576757
The demand for dairy products and alternatives in Austria remains at a high level. In 2024, retail current value sales of dairy products and alternatives are set to continue to see good, if much slower than in 2022 and 2023, growth. Inflation continues to exert an influence, despite a slowing rate. Prices for dairy products are higher than in 2023, if rising more slowly.

The Dairy Products and Alternatives in Austria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 5 Penetration of Private Label by Category: % Value 2019-2024
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
APPENDIXDISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Low birth rates undermine demand
  • Players keep up with latest developments to enhance their milk formula offer
  • Hipp leverages high consumer recognition and trust to lead the way
PROSPECTS AND OPPORTUNITIES
  • Birth rates to continue to dampen growth potential
  • Convenience factor to boost the use of milk formula
  • Familiar and trusted brands to continue to shape baby food
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2019-2024
  • Table 10 Sales of Baby Food by Category: Value 2019-2024
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
  • Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 16 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Butter shapes average unit price trajectory
  • Becel sees a revamp to appeal to a new, younger, health-conscious audience
  • The leading player invests in new products and sustainability
PROSPECTS AND OPPORTUNITIES
  • New healthier image for margarine and spreads
  • Butter to continue to lead the way
  • Local players and private label to continue to hold sway in butter
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable demand for cheese
  • Convenience and economy favour packaged hard cheese
  • Mozzarella’s versatility wins over consumers
PROSPECTS AND OPPORTUNITIES
  • Austria to remain a cheese eating country
  • Local dairies lead the way
  • Wide offer and accessibility favour supermarkets
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2019-2024
  • Table 33 Sales of Cheese by Category: Value 2019-2024
  • Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
  • Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
  • Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
  • Table 39 NBO Company Shares of Cheese: % Value 2020-2024
  • Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
  • Table 41 Distribution of Cheese by Format: % Value 2019-2024
  • Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Move away from cow’s milk continues
  • Shelf stable milk continues to benefit from pricing and convenience advantages
  • Sustainable packaging gains momentum
PROSPECTS AND OPPORTUNITIES
  • Slow decline anticipated in drinking milk products over the forecast period
  • Health and wellness trend to shape flavoured milk drinks
  • Private label is set to continue to leverage strong retail assortments
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Plain yoghurt fits with health and wellness and customisation demands
  • Health and wellness is shaping yoghurt and sour milk products
  • Nöm continues to invest to lead yoghurt and sour milk products
PROSPECTS AND OPPORTUNITIES
  • Sustainability to continue to gain weight in yoghurt and sour milk products
  • Health and wellness to remain a development and growth driver
  • Strong local offer to push the category
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Chilled dairy desserts to post the fastest growth
  • Key trends prove robust in other dairy
  • Danone innovates to stay ahead of the field
PROSPECTS AND OPPORTUNITIES
  • Modest growth trajectory predicted for other dairy
  • Large modern grocery retailers to dominate distribution
  • Cream to suffer from maturity
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 70 Sales of Other Dairy by Category: Value 2019-2024
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 73 Sales of Cream by Type: % Value 2019-2024
  • Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN AUSTRIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Plant-based cheese continues to gain momentum
  • Billa reduces tax rate for plant-based milk to stimulate demand
  • Alpro leads but private label continues to gain ground
PROSPECTS AND OPPORTUNITIES
  • Shift to plant-based milk to continue
  • Plant-based cheese to see more development and growth
  • Growing competition anticipated in plant-based dairy
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029