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Dairy Products and Alternatives in Switzerland

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    Report

  • 72 Pages
  • August 2024
  • Region: Switzerland
  • Euromonitor International
  • ID: 5576773
Dairy products and alternatives has posted positive growth in 2024 in current value terms although this is largely thanks to price rises rather than an increase in demand with the category reporting a decline in sales in retail volume terms. Swiss dairy farmers have been protesting for equitable milk prices and sustainable farming conditions as income from dairy production is not satisfactory.

The Dairy Products and Alternatives in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 5 Penetration of Private Label by Category: % Value 2019-2024
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baby food continues to grow with milk formula a staple in many homes with young children
  • Mixed performances seen across baby food with a focus on health and convenience
  • Baby food retains a consolidated competitive landscape with consumers sticking with tried and trusted products
PROSPECTS AND OPPORTUNITIES
  • Convenience set remain a key growth driver for prepared baby food while increase in breastfeeding could undermine the growth of milk formula
  • The challenges and opportunities facing baby food producers
  • Prices expected to remain stable but new EU regulation could influence baby food in Switzerland
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2019-2024
  • Table 10 Sales of Baby Food by Category: Value 2019-2024
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
  • Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 16 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and wellness concerns continue to impact sales of butter and spreads
  • Swiss consumers retain a preference for local butter
  • Domestic butter impacted by shortage of Swiss milk
PROSPECTS AND OPPORTUNITIES
  • Challenges remain for butter and spreads
  • Margarine and spreads set to be the focus of new product development as butter reaches maturity
  • Rise in veganism presents a threat to dairy-based butter and spreads
CATEGORY DATA
  • Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
  • Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
  • Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
  • Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
  • Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
  • Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
  • Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
  • Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
  • Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
  • Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Swiss cheese remains a traditional favourite despite challenging circumstances
  • Mixed performances seen within cheese in 2024
  • Migros and Coop continue to play an important role in cheese in Switzerland
PROSPECTS AND OPPORTUNITIES
  • Uncertain outlook for cheese as economic pressures remain a concern
  • Manufacturers, retailers and trade associations all focused on promoting local cheese
  • Challenges and opportunities remain for cheese
CATEGORY DATA
  • Table 32 Sales of Cheese by Category: Volume 2019-2024
  • Table 33 Sales of Cheese by Category: Value 2019-2024
  • Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
  • Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
  • Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
  • Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
  • Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
  • Table 39 NBO Company Shares of Cheese: % Value 2020-2024
  • Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
  • Table 41 Distribution of Cheese by Format: % Value 2019-2024
  • Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
  • Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
  • Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
  • Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Challenges persist for cow’s milk
  • Flavoured milk drinks benefiting from new product development while semi skimmed remains the preferred option in milk
  • Semi skimmed remains the preferred choice in cow’s milk, while goat milk continues to grow
PROSPECTS AND OPPORTUNITIES
  • Cow’s milk projected to continue on a downward path
  • Flavoured milk drinks still full of potential but players will need to respond to evolving market trends
  • Goat milk offers numerous advantages over cow’s milk but high prices could remain an obstacle to wider acceptance
CATEGORY DATA
  • Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
  • Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
  • Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
  • Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
  • Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
  • Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
  • Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
  • Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
  • Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
  • Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another tough year for yoghurt and sour milk products, but plain yoghurt comes out on top
  • Healthy and convenient image ensures yoghurt remains popular despite ongoing challenges facing the category
  • Private label retains its dominance as prices remain inflated
PROSPECTS AND OPPORTUNITIES
  • Focus on healthy eating should support a return to growth for yoghurt and sour milk products
  • Health and wellness will remain the focus of new product development
  • Despite positive projections challenges remain for producers of yoghurt and sour milk products
CATEGORY DATA
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
  • Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
  • Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
  • Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
  • Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
  • Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fromage frais and quark drives growth in other dairy as consumers make healthier choices
  • Many products suffering from an unhealthy image
  • Private label continues to dominate sales with strong value proposition
PROSPECTS AND OPPORTUNITIES
  • Fromage frais and quark set to remain the key growth driver
  • Challenges and obstacles remain for the future development of other dairy
  • The future of other dairy likely to remain in the hands of private label
CATEGORY DATA
  • Table 69 Sales of Other Dairy by Category: Volume 2019-2024
  • Table 70 Sales of Other Dairy by Category: Value 2019-2024
  • Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
  • Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
  • Table 73 Sales of Cream by Type: % Value 2019-2024
  • Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
  • Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
  • Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
  • Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
  • Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
  • Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Plant-based dairy continues to enjoy strong growth momentum in 2024
  • Key trends converging to drive sales of plant-based dairy
  • New product development focuses on offering healthier and eco friendlier options
PROSPECTS AND OPPORTUNITIES
  • Other plant-based milk expected to expand and increase in popularity
  • Health and ethical concerns likely to remain the main source of growth over the forecast period
  • New technology could shake up the dairy industry
CATEGORY DATA
  • Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
  • Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
  • Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
  • Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
  • Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
  • Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
  • Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029