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Dairy Products and Alternatives in Belarus

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    Report

  • 62 Pages
  • September 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 5576778
In 2021, the COVID-19 restrictions will ease in Belarus and there will not likely be further lockdowns. As a result, Belarusians will return to their pre pandemic routines which will have a positive influence on dairy products overall. Nonetheless, economic downturn will continue to have a strong impact on purchasing powers as spending on groceries decline, prices grow, and consumers are forced to economise. Overall, price sensitivity will rise as disposable incomes decrease.

This 'Dairy Products and Alternatives in Belarus' report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2022 directly informs the analyst's forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2021: The big picture
  • Key trends in 2021
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2016-2021
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2017-2021
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2018-2021
  • Table 5 Distribution of Dairy Products and Alternatives by Format: % Value 2016-2021
  • Table 6 Forecast Sales of Dairy Products and Alternatives by Category: Value 2021-2026
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Slowed birth rates pose a greater threat to baby food than the COVID-19 pandemic in 2021
  • On-the-go consumption continues to boost the appeal of pouches in 2021
  • Local manufacturers continue to lead baby food in 2021
PROSPECTS AND OPPORTUNITIES
  • Baby food continues to perform well despite declining birth rates in 2022 and beyond
  • Intense competition expected from both international and local players over the forecast period
  • Modern retailing will boost availability of other baby food into the forecast period
CATEGORY DATA
  • Table 8 Sales of Baby Food by Category: Volume 2016-2021
  • Table 9 Sales of Baby Food by Category: Value 2016-2021
  • Table 10 Sales of Baby Food by Category: % Volume Growth 2016-2021
  • Table 11 Sales of Baby Food by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Baby Food: % Value 2017-2021
  • Table 13 LBN Brand Shares of Baby Food: % Value 2018-2021
  • Table 14 Distribution of Baby Food by Format: % Value 2016-2021
  • Table 15 Forecast Sales of Baby Food by Category: Volume 2021-2026
  • Table 16 Forecast Sales of Baby Food by Category: Value 2021-2026
  • Table 17 Forecast Sales of Baby Food by Category: % Volume Growth 2021-2026
  • Table 18 Forecast Sales of Baby Food by Category: % Value Growth 2021-2026
BUTTER AND SPREADS IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Butter and spreads sees slowed growth as consumers return to their pre pandemic lifestyles
  • Butter consumption undergoes change in 2021 due to the dwindling economy and the rising health and wellness trend
  • Local players continue to lead butter and spreads in 2021
PROSPECTS AND OPPORTUNITIES
  • Ongoing economic concerns result in further declining demand for butter
  • The health and wellness trend will inspire innovations as players aim to offer healthier alternatives over the forecast period
  • Busier, on-the-go lifestyles will reduce demand for butter and spreads into the forecast period
CATEGORY DATA
  • Table 19 Sales of Butter and Spreads by Category: Volume 2016-2021
  • Table 20 Sales of Butter and Spreads by Category: Value 2016-2021
  • Table 21 Sales of Butter and Spreads by Category: % Volume Growth 2016-2021
  • Table 22 Sales of Butter and Spreads by Category: % Value Growth 2016-2021
  • Table 23 NBO Company Shares of Butter and Spreads: % Value 2017-2021
  • Table 24 LBN Brand Shares of Butter and Spreads: % Value 2018-2021
  • Table 25 Distribution of Butter and Spreads by Format: % Value 2016-2021
  • Table 26 Forecast Sales of Butter and Spreads by Category: Volume 2021-2026
  • Table 27 Forecast Sales of Butter and Spreads by Category: Value 2021-2026
  • Table 28 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2021-2026
  • Table 29 Forecast Sales of Butter and Spreads by Category: % Value Growth 2021-2026
CHEESE IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers switch back to unpackaged cheese due to lower prices
  • The health and wellness trend alters consumer preferences within cheese
  • Cheese remains highly fragmented in Belarus with two local players leading
PROSPECTS AND OPPORTUNITIES
  • Local players continue to dominate cheese in 2022 and beyond
  • Cash-strapped consumers seek discounts and prefer unpackaged cheese
  • Soft cheese will continue to perform well over the forecast period
CATEGORY DATA
  • Table 30 Sales of Cheese by Category: Volume 2016-2021
  • Table 31 Sales of Cheese by Category: Value 2016-2021
  • Table 32 Sales of Cheese by Category: % Volume Growth 2016-2021
  • Table 33 Sales of Cheese by Category: % Value Growth 2016-2021
  • Table 34 Sales of Spreadable Processed Cheese by Type: % Value 2016-2021
  • Table 35 NBO Company Shares of Cheese: % Value 2017-2021
  • Table 36 LBN Brand Shares of Cheese: % Value 2018-2021
  • Table 37 Distribution of Cheese by Format: % Value 2016-2021
  • Table 38 Forecast Sales of Cheese by Category: Volume 2021-2026
  • Table 39 Forecast Sales of Cheese by Category: Value 2021-2026
  • Table 40 Forecast Sales of Cheese by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of Cheese by Category: % Value Growth 2021-2026
DRINKING MILK PRODUCTS IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Ongoing restrictions and lack of on-the-go consumption proves detrimental for some product areas in 2021
  • Domestic players struggle to compete against international players in 2021
  • Private label becomes increasingly popular amongst cash-strapped consumers
PROSPECTS AND OPPORTUNITIES
  • Shelf-stable milk set to perform well in volume terms in 2022 and beyond
  • Cash-strapped consumers likely to cut back on unnecessary indulgence products such as dairy only flavoured milk drinks
  • Higher unit prices of drinking milk alternatives prevent success
CATEGORY DATA
  • Table 64 Sales of Drinking Milk Products by Category: Volume 2016-2021
  • Table 65 Sales of Drinking Milk Products by Category: Value 2016-2021
  • Table 66 Sales of Drinking Milk Products by Category: % Volume Growth 2016-2021
  • Table 67 Sales of Drinking Milk Products by Category: % Value Growth 2016-2021
  • Table 68 NBO Company Shares of Drinking Milk Products: % Value 2017-2021
  • Table 69 LBN Brand Shares of Drinking Milk Products: % Value 2018-2021
  • Table 70 Distribution of Drinking Milk Products by Format: % Value 2016-2021
  • Table 71 Forecast Sales of Drinking Milk Products Products by Category: Volume 2021-2026
  • Table 72 Forecast Sales of Drinking Milk Products Products by Category: Value 2021-2026
  • Table 73 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2021-2026
  • Table 74 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2021-2026
YOGHURT AND SOUR MILK PRODUCTS IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Drinking yogurts witnesses the most dynamic growth in 2021
  • Sour milk products continues to witness volume decline in 2021
  • Local leader Savushkin Produkt will retain its leading position in 2021
PROSPECTS AND OPPORTUNITIES
  • The health and wellness trend set to positively impact yoghurt and sour milk products in 2022 and beyond
  • Players increasingly offer more price competitive products in order to capture consumers
  • New product developments expected to be seen over the forecast period
CATEGORY DATA
  • Table 42 Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
  • Table 43 Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
  • Table 44 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2017-2021
  • Table 47 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2018-2021
  • Table 48 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2016-2021
  • Table 49 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2021-2026
  • Table 51 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2021-2026
OTHER DAIRY IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Chilled snacks sees the most dynamic growth in 2021
  • The health and wellness trend continues to impact consumer preferences
  • Local players will continue to lead other dairy in 2021
PROSPECTS AND OPPORTUNITIES
  • Economic downturn impacts consumer preferences in 2022 and beyond
  • Chilled snacks continues to perform well thanks to perceived healthiness and lower unit prices
  • Alternative dairy products may pose a threat to other dairy into the forecast period
CATEGORY DATA
  • Table 53 Sales of Other Dairy by Category: Volume 2016-2021
  • Table 54 Sales of Other Dairy by Category: Value 2016-2021
  • Table 55 Sales of Other Dairy by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Other Dairy by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Other Dairy: % Value 2017-2021
  • Table 58 LBN Brand Shares of Other Dairy: % Value 2018-2021
  • Table 59 Distribution of Other Dairy by Format: % Value 2016-2021
  • Table 60 Forecast Sales of Other Dairy by Category: Volume 2021-2026
  • Table 61 Forecast Sales of Other Dairy by Category: Value 2021-2026
  • Table 62 Forecast Sales of Other Dairy by Category: % Volume Growth 2021-2026
  • Table 63 Forecast Sales of Other Dairy by Category: % Value Growth 2021-2026