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The publisher has been monitoring the advertising services market and it is poised to grow by $188.92 bn during 2022-2026, accelerating at a CAGR of 5.18% during the forecast period. The report on the advertising services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis of the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, increased credibility, and the growing proliferation of digital advertising software.
The advertising services market analysis includes type segment and geographic landscape.
The advertising services market is segmented as below:
By Type
- Digital advertising
- TV advertising
- Print advertising
- OOH advertising
- Others
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- The Middle East and Africa
This study identifies the incorporation of ar in advertising as one of the prime reasons driving the advertising services market growth during the next few years. Also, increased use of social media advertising and incorporation of NLP with in-game advertising will lead to sizable demand in the market.
The report on the advertising services market covers the following areas:
- Advertising services market sizing
- Advertising services market forecast
- Advertising services market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading advertising services market vendors that include Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., BrandBurp Digital, CommCreative, Daniel Brian Advertising, Division of Labor, Experian Plc, ITHAKA, Jacob Tyler, Mayple Marketplace Ltd., Meta Platforms Inc., Omnicom Group Inc., Plan Z Digital, Publicis Groupe SA, REQ, SmartSites, Socialiency Advertising, Spirit Adv, and WPP Plc. Also, the advertising services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
List of Exhibits
Executive Summary
The publisher recognizes the following companies as the key players in the global advertising services market: Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., BrandBurp Digital, CommCreative, Daniel Brian Advertising, Division of Labor, Experian Plc, ITHAKA, Jacob Tyler, Mayple Marketplace Ltd., Meta Platforms Inc., Omnicom Group Inc., Plan Z Digital, Publicis Groupe SA, REQ, SmartSites, Socialiency Advertising, Spirit Adv, and WPP Plc.Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is the incorporation of AR in advertising.`
According to the report, one of the major drivers for this market is the growth in in-app advertising.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alibaba Group Holding Ltd.
- Alphabet Inc.
- Amazon.com Inc.
- BrandBurp Digital
- CommCreative
- Daniel Brian Advertising
- Division of Labor
- Experian Plc
- ITHAKA
- Jacob Tyler
- Mayple Marketplace Ltd.
- Meta Platforms Inc.
- Omnicom Group Inc.
- Plan Z Digital
- Publicis Groupe SA
- REQ
- SmartSites
- Socialiency Advertising
- Spirit Adv
- WPP Plc
