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The demand side platforms (DSP) for programmatic advertising market is forecasted to grow by USD 411.1 million during 2023-2028, accelerating at a CAGR of 8.4% during the forecast period. The report on the demand side platforms (DSP) for programmatic advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing use of digital platforms and growing number of target audience appearances, increasing customer willingness to purchase demand-side platforms for programmatic advertising, and high penetration of digital advertising.
The demand side platforms (DSP) for programmatic advertising market is segmented as below:
By Deployment
- Cloud
- On-premises
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the demand side platforms (DSP) for programmatic advertising market covers the following areas:
- Demand Side Platforms (DSP) For Programmatic Advertising Market sizing
- Demand Side Platforms (DSP) For Programmatic Advertising Market forecast
- Demand Side Platforms (DSP) For Programmatic Advertising Market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global demand side platforms (DSP) for programmatic advertising market: Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Amobee Inc., AudienceScience, Choozle Inc., Criteo SA, Gourmet Ads Pty Ltd. Co., InMobi Pte. Ltd., LiveRamp Holdings Inc., MediaMath Inc., MEDIASMART MOBILE S.L., Meta Platforms Inc., Roku Inc., RTB House Pte. Ltd., Scibids Technology, StackAdapt Inc., The Trade Desk Inc., and Yahoo B2B.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is high penetration of augmented reality (AR) technology in advertising sector."
According to the report, one of the major drivers for this market is the increasing use of digital platforms and growing number of target audience appearances.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adform
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Amobee Inc.
- AudienceScience
- Choozle Inc.
- Criteo SA
- Gourmet Ads Pty Ltd. Co.
- InMobi Pte. Ltd.
- LiveRamp Holdings Inc.
- MediaMath Inc.
- MEDIASMART MOBILE S.L.
- Meta Platforms Inc.
- Roku Inc.
- RTB House Pte. Ltd.
- Scibids Technology
- StackAdapt Inc.
- The Trade Desk Inc.
- Yahoo B2B