A Demand Side Platform (DSP) is a type of software used by advertisers to purchase digital advertising space. It is a platform that allows advertisers to bid on digital ad inventory in real-time, allowing them to target specific audiences and optimize their campaigns. DSPs are used to manage campaigns across multiple ad networks, exchanges, and publishers, and to track performance metrics such as impressions, clicks, and conversions. DSPs are used by advertisers to maximize the efficiency of their digital ad campaigns. They provide access to a wide range of inventory, allowing advertisers to target specific audiences and optimize their campaigns. DSPs also provide detailed analytics and reporting, allowing advertisers to track the performance of their campaigns and make adjustments as needed. Some companies in the DSP market include The Trade Desk, MediaMath, AppNexus, Google Ads, and Adobe Advertising Cloud. Show Less Read more
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