Through 2025, demand for baked goods packaging is forecast to rise 2.9% per year to $4.4 billion. After an above average increase in demand in 2020 due to the effects of the COVID-19 pandemic, sales growth moderated in 2021 and demand going forward is expected to be in line with historical rates. While market maturity in key applications will limit gains in packaging demand, a number of factors will promote usage, including:
Despite a steep drop in foodservice baked goods demand and a surge in interest in home baking, baked goods packaging sales overall still rose nearly 6% in 2020 from 2019 levels, boosted by elevated retail purchases of comfort foods such as cakes, pies, pastries, and cookies during the COVID-19 pandemic. In 2021, interest in home baking started to wain as consumers resumed more of their usual routines, boosting sales of convenient baked goods options (e.g., bakery-fresh breads, ready-to-bake frozen pies) and demand for related packaging.
The best growth opportunities in the baked goods packaging market are expected for pouches and rigid containers such as cups, clamshells, and two-piece containers, supported by increasing consumer preference for convenience-oriented products that offer portability, resealability, or portion control. In addition, the ongoing popularity of in-store bakeries will bolster demand for plastic containers, which are favored for their ability to clearly showcase their contents. Two-piece containers will register above average gains based on their widespread use with cakes, pies, and other large baked goods.
Among applications, cakes, pies, and pastries will continue to gain share of baked goods packaging demand from the more mature bread, cookie, and cracker segments. Cakes, pies, and pastries typically employ larger volumes of packaging than other baked goods because they are more delicate and require greater protection. However, even in more mature applications a shift toward higher value packaging will boost gains in market value.
Above average growth is also expected for packaging used with ethnic baked goods such as tortillas, pita bread, naan, and other flatbreads.
- The importance of bread as a staple in most households
- Rising interest in more packaging-intensive single-serving options, such as cake and pie slices, individual muffins, and cookie and cracker snack packs
- Increasing sales of frozen baked goods, which typically have greater packaging requirements than non-frozen products
- Growing use of value-added packaging formats such as stand-up pouches rather than traditional folding cartons
- Packaging redesigns and expanding introductions of new baked goods options aimed at drawing the attention of consumers
Despite Home Baking Surge, COVID-19 Pandemic Boosted Baked Goods Sales in 2020 & 2021
Despite a steep drop in foodservice baked goods demand and a surge in interest in home baking, baked goods packaging sales overall still rose nearly 6% in 2020 from 2019 levels, boosted by elevated retail purchases of comfort foods such as cakes, pies, pastries, and cookies during the COVID-19 pandemic. In 2021, interest in home baking started to wain as consumers resumed more of their usual routines, boosting sales of convenient baked goods options (e.g., bakery-fresh breads, ready-to-bake frozen pies) and demand for related packaging.
Pouches & Containers Benefit from Consumer Demand for More Convenient Baked Goods
The best growth opportunities in the baked goods packaging market are expected for pouches and rigid containers such as cups, clamshells, and two-piece containers, supported by increasing consumer preference for convenience-oriented products that offer portability, resealability, or portion control. In addition, the ongoing popularity of in-store bakeries will bolster demand for plastic containers, which are favored for their ability to clearly showcase their contents. Two-piece containers will register above average gains based on their widespread use with cakes, pies, and other large baked goods.
Cake, Pie, & Pastry Applications to Experience Above Average Growth
Among applications, cakes, pies, and pastries will continue to gain share of baked goods packaging demand from the more mature bread, cookie, and cracker segments. Cakes, pies, and pastries typically employ larger volumes of packaging than other baked goods because they are more delicate and require greater protection. However, even in more mature applications a shift toward higher value packaging will boost gains in market value.
Above average growth is also expected for packaging used with ethnic baked goods such as tortillas, pita bread, naan, and other flatbreads.
Table of Contents
1. Executive Summary2. About This Report
- Report Details
- Study Scope & Product Description
- Impact of COVID-19 Pandemic
3. Overview
- Historical Sales Trends
- Rigid vs. Flexible Packaging
- Material Trends
- Demand by Material
- Plastic
- Paper & Paperboard
- Metal & Other Materials
- Factors Impacting Packaging Demand
- Baked Goods Outlook & Product Trends
- Product Innovation
- Sustainability Initiatives
4. Applications
- Demand by Application
- Cakes, Pies, & Pastries
- Bread
- Cookies & Crackers
- Other Baked Goods
5. Baked Goods Formats
- Demand by Format
- Shelf-Stable Baked Goods
- Frozen Baked Goods
- Fresh & Refrigerated Baked Goods
6. Packaging Products
- Demand by Product
- Boxes & Cartons
- Bags
- Pouches
- Containers (Clamshells, Two-Piece Containers, Other)
- Trays & Pans
- Other Packaging
7. Key Suppliers & Industry Trends
- Industry Composition
- Leading Suppliers
- Mergers & Acquisitions
8. Appendix
- Scope
- Definitions
- Methodology
- Study-Specific Methodology
- Sources
- Associations & Agencies
- Related Studies & Reports
- Macroeconomic Assumptions
- Economic Environment
- Demographics
- Consumer Spending
- Retail Sales
List of Tables
2. About This Report
Table 2-1 - Annual Baked Goods Packaging Demand: Rigid vs. Flexible, 2019 - 2021 (million dollars)
3. Overview
Table 3-1 - Baked Goods Packaging Demand, 2010 - 2021 (million dollars)
Table 3-2 - Baked Goods Packaging Demand: Rigid vs Flexible, 2010 - 2025 (million dollars)
Table 3-3 - Baked Goods Packaging Demand by Material, 2010 - 2025 (million dollars)
Table 3-4 - Plastic Baked Goods Packaging Demand by Application, 2010 - 2025 (million dollars)
Table 3-5 - Paper & Paperboard Baked Goods Packaging Demand by Application, 2010 - 2025 (million dollars)
Table 3-6 - Metal & Other Baked Goods Packaging Materials Demand by Application & Material, 2010 - 2025 (million dollars)
4. Applications
Table 4-1 - Baked Goods Packaging Demand by Application, 2010 - 2025 (million dollars)
Table 4-2 - Cake, Pie, & Pastry Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Table 4-3 - Bread Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Table 4-4 - Cookie & Cracker Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Table 4-5 - Other Baked Goods Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
5. Baked Goods Formats
Table 5-1 - Baked Goods Packaging Demand by Food Format, 2010 - 2025 (million dollars)
Table 5-2 - Shelf-Stable Baked Goods Packaging Demand by Product, 2010 - 2025 (million dollars)
Table 5-3 - Frozen Baked Goods Packaging Demand by Product, 2010 - 2025 (million dollars)
Table 5-4 - Fresh & Refrigerated Baked Goods Packaging Demand by Product, 2010 - 2025 (million dollars)
6. Packaging Products
Table 6-1 - Baked Goods Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Table 6-2 - Baked Goods Box & Carton Demand by Application & Product, 2010 - 2025 (million dollars)
Table 6-3 - Baked Goods Bag Demand by Application, 2010 - 2025 (million dollars)
Table 6-4 - Baked Goods Pouch Demand by Application, 2010 - 2025 (million dollars)
Table 6-5 - Baked Goods Container Demand by Application & Product, 2010 - 2025 (million dollars)
Table 6-6 - Baked Goods Tray & Pan Demand by Application & Product, 2010 - 2025 (million dollars)
Table 6-7 - Other Baked Goods Packaging Product Demand by Product & Application, 2010 - 2025 (million dollars)
7. Key Suppliers & Industry Trends
Table 7-1 - Selected Mergers & Acquisitions
8. Appendix
Table 8-1 - Industry Codes Related to Baked Goods Packaging
Table 8-2 - Macroeconomic Indicators, 2010 - 2025 (billion 2012 dollars)
Table 8-3 - Population & Households, 2010 - 2025 (million persons)
Table 8-4 - Personal Consumption Expenditures & Retail Sales, 2010 - 2025 (billion dollars)
Table 8-5 - Nondurable Goods Retail Sales, 2010 - 2025 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 - Baked Goods Packaging Markel
2. About This Report
Figure 2-1 - Baked Goods Packaging: Product Examples
Figure 2-2 - Annual Baked Goods Packaging Demand, 2018 - 2022 (million dollars)
3. Overview
Figure 3-1 - Baked Goods Packaging Demand, 2000 - 2021 (million dollars)
Figure 3-2 - Baked Goods Packaging Demand: Rigid vs. Flexible, 2010 - 2025 (million dollars)
Figure 3-3 - Baked Goods Packaging Demand by Material, 2010 - 2025 (million dollars)
Figure 3-4 - Plastic Baked Goods Packaging Demand by Application, 2010 - 2025 (million dollars)
Figure 3-5 - Paper & Paperboard Baked Goods Packaging Demand by Application, 2010 - 2025 (million dollars)
Figure 3-6 - Metal & Other Baked Goods Packaging Materials Demand by Application, 2010 - 2025 (million dollars)
Figure 3-7 - Bakery Goods Shipments, 2010 - 2025 (billion dollars)
Figure 3-8 - Baked Goods Packaging: New Product Development Examples
4. Applications
Figure 4-1 - Baked Goods Packaging Demand by Application, 2010 - 2025 (million dollars)
Figure 4-2 - Cake, Pie, & Pastry Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Figure 4-3 - Bread Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Figure 4-4 - Cookie & Cracker Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Figure 4-5 - Other Baked Goods Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
5. Baked Goods Formats
Figure 5-1 - Baked Goods Packaging Demand by Food Format, 2010 - 2025 (million dollars)
Figure 5-2 - Shelf-Stable Baked Goods Packaging Demand by Product, 2010 - 2025 (million dollars)
Figure 5-3 - Frozen Baked Goods Packaging Demand by Product, 2010 - 2025 (million dollars)
Figure 5-4 - Fresh & Refrigerated Baked Goods Packaging Demand by Product, 2010 - 2025 (million dollars)
6. Packaging Products
Figure 6-1 - Baked Goods Packaging Demand by Packaging Product, 2010 - 2025 (million dollars)
Figure 6-2 - Baked Goods Box & Carton Demand by Application, 2010 - 2025 (million dollars)
Figure 6-3 - Baked Goods Bag Demand by Application, 2010 - 2025 (million dollars)
Figure 6-4 - Baked Goods Pouch Demand by Application, 2010 - 2025 (million dollars)
Figure 6-5 - Baked Goods Container Demand by Application, 2010 - 2025 (million dollars)
Figure 6-6 - Baked Goods Tray & Pan Demand by Application, 2010 - 2025 (million dollars)
Figure 6-7 - Other Baked Goods Packaging Product Demand by Application, 2010 - 2025 (million dollars)
Samples
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Methodology
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