United Kingdom (UK) Partyware Market Trends and Consumer Attitude, 2022, report forms part of Our Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers with regards to partyware. The report analyses the major players, the main trends, and consumer attitudes.
Just over a third of consumers have purchased partyware products in the last 12 months, with penetration particularly high among younger shoppers. After two years of restrictions, consumers have been purchasing partyware to facilitate their celebrations for a wide range of occasions, such as birthdays and festive holidays. Retailers must ensure their partyware ranges cater to these most popular occasions, while also appealing to a wide target audience including across different age groups.
Just over a third of consumers have purchased partyware products in the last 12 months, with penetration particularly high among younger shoppers. After two years of restrictions, consumers have been purchasing partyware to facilitate their celebrations for a wide range of occasions, such as birthdays and festive holidays. Retailers must ensure their partyware ranges cater to these most popular occasions, while also appealing to a wide target audience including across different age groups.
Scope
- Partyware had the highest penetration among younger age groups, with the young consumers more likely to throw larger parties for more occasions compared to older consumers
- Consumers are looking for value for money and good pricing when selecting their retailers for partyware, in line with rising inflation squeezing consumer budgets
Reasons to Buy
- Identify the key retailers used by consumers to purchase partyware products across various categories, and what drives consumers to shop with these retailers
- Understand which occasions consumers are purchasing partyware for, highlighting which occasions retailers need to cater for with their partyware ranges
- Understand which discounts and promotion methods were the most appealing to consumers when shopping for partyware, and which they used the most
- See the online/offline split across the different partyware categories, and identify what improvements needs to be made online to drive performance across those categories lagging behind
Table of Contents
Definitions- Buying Dynamics
- Occasions
- Retailer selection
- Retailers used
- Discounts & promotions
- Product materials
- Spending
- Buying Dynamics
- Partyware Statements
- METHODOLOGY
- Technical details: consumer survey work
List of Tables
- Products purchased, party tableware, 2022
- Products purchased, party drinkware, 2022
- Products purchased, party napkins & table covers, 2022
- Products purchased, party candles & badges, 2022
- Products purchased, party balloons, 2022
- Products purchased, party bags, fillers & invites, 2022
- Products purchased, party banners & garlands, 2022
- Products purchased, party poppers & games, 2022
List of Figures
- Partyware shopper penetration, 2022
- What occasions are consumers purchasing partyware for, 2022
- What's driving retailer selection, 2022
- Retailers shopped at for partyware, 2022
- Which discounts & promotion methods were the most appealing, & which did you use over the last 12 months, 2022
- What material was your partyware purchase made from, 2022
- Average spend on partyware, 2022
- Party tableware penetration, total & by demographic, 2022
- Party drinkware penetration, total & by demographic, 2022
- Party napkins & table covers penetration, total & by demographic, 2022
- Party candles & badges penetration, total & by demographic, 2022
- Party balloons penetration, total & by demographic, 2022
- Party bags, fillers & invites penetration, total & by demographic, 2022
- Party banners & garlands penetration, total & by demographic, 2022
- Party poppers & games penetration, total & by demographic, 2022
- Online & offline partyware purchases, 2022
- Agreement & disagreement statements about partyware, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Card Factory
- Home Bargains
- Morrisons
- Poundland
- Sainsbury's
- Tesco
