Smoothies Market - Forecasts from 2024 to 2029

The global smoothies market is evaluated at US$16.213 billion for the year 2022 and is projected to grow at a CAGR of 7.48% to reach a market size of US$26.879 billion by the year 2029.

Smoothies are thick, cold, non-alcoholic beverages that provide several health benefits. Smoothies are available on the market in different types, like dairy-based smoothies, fruit-based smoothies, and nut and green-based smoothies. The promising health benefits and advantages of healthy smoothies are increasing the popularity of smoothies among fitness enthusiasts and working-class people. The increasing health and fitness consciousness of people is giving potential to the market growth of smoothies. The wide variety of flavors like chocolate, strawberry, and vanilla are also increasing the demand for smoothies among children. Smoothies made from yogurt and cereal with sweeteners and milk are becoming increasingly popular among children and health-conscious consumers.  

The convenience offered by smoothies in making and storing them is driving the market growth of smoothies in the global food market. The convenience offered by smoothie bottles for carrying and traveling is increasing the demand for smoothies among working-class people. The health benefits offered by smoothie drinks, along with taste and convenience, are boosting the growth of the global smoothie market. The non-alcoholic nature of smoothies is also increasing their acceptability across all classes and types of people. The rising health consciousness and changes in dietary preferences of people are also making smoothies one of the major health drinks in the food market. The launch of new and innovative products, with new flavors, by companies is contributing to the increasing popularity of smoothies.

MARKET DRIVERS:

Increasing fitness and health consciousness is anticipated to be one of the major market drivers.

The rising fitness and health consciousness of people is one of the major factors driving the growth of the global smoothies market. The health benefits and nutrients offered by smoothie drinks when compared to other commercial drinks on the market are driving the market of smoothies. The rising rate of lifestyle diseases is increasing health and fitness consciousness among people. The health benefits accompanied by good taste and aroma are boosting the demand for smoothies over conventional health drinks in the market. Custom-made or ordered-made smoothies according to the needs and demands of the consumers are also increasing the popularity of smoothie drinks among people.

According to the survey by the FDA (U.S. Food and Drug Administration), the banana smoothie is one of the most popular and widely demanded smoothies among others. The health benefits and good flavor are the major factors boosting the smoothies market. The introduction of sugar-free smoothies is leading to the increased popularity of smoothies among diabetic people. The good packaging and liquid form of smoothies make the consumption of smoothies suitable for people's needs and the convenience of handling makes the smoothie a preferable health drink among people.

The changing lifestyle of people is another significant factor.

The development and modernization of people's lifestyles are strongly contributing to the market growth of smoothies. The United States is referred to as one of the countries with high smoothie demand and sales. The busy and working lifestyles of people in the U.S. are increasing the demand for smoothies in the country as it is a convenient and healthy drink for working professionals with busy schedules. The greens and healthy fruit content added to the smoothies make them tastier and higher, providing good nutrient value. The bottled presentation of smoothies and the wide availability of smoothies are increasing the market for smoothies in the global market.

Working professionals, who are unable to meet their nutrient demands are adopting smoothies as a perfect health drink and health solution.  Investment of major companies in the smoothies industry by developing new variants and flavors is also increasing the demand for smoothies over other health drinks.

MARKET RESTRAINTS:

Health concerns and the high sugar content of smoothies are the main obstacles faced by the industry. Growing health consciousness among customers has led to a greater understanding of the possible negative effects of consuming too much sugar, which is a common ingredient in certain commercially available smoothies.

Smoothies' reputation as a healthful beverage choice may be damaged if people believe they intensify conditions like diabetes and obesity. In addition, producers are being forced to reevaluate their formulas to better suit customer preferences for healthier alternatives due to the growing need for openness in labeling and ingredient origin. The sector may face difficulties due to regulatory scrutiny of nutritional claims and labeling regulations, which might affect marketing tactics and product positioning.

North America is anticipated to be the major regional market.

Smoothie sales in North America are rising quickly because of several important factors. Smoothies are promoted as a handy and healthy alternative, and customers are being steered towards healthier food and drink options as a result of the growing emphasis on health and wellbeing. Consumers in North America who are health-conscious will appreciate that smoothies, which often include fresh fruits and vegetables, offer nutritional advantages.

Smoothies are a popular option for people looking for convenience without sacrificing nutrition because of the fast-paced lifestyle of the area, which has increased demand for easily consumable, on-the-go items. To adapt to changing customer tastes, manufacturers are leveraging this trend by experimenting with flavors and ingredients and providing a wide range of unusual possibilities. The North American smoothie industry is thriving because of its diverse customer base that includes people from many demographics. This is a result of the region's dynamic interaction between convenience, innovation, and health consciousness.

Key Developments:

• In May 2023, three new summertime smoothies from Planet Smoothie were combined with a Hydration Blast and naturally sweet lime juice. In addition, the company brought back the mango boba that was a popular ingredient in their Bubble Trouble smoothie due to popular demand. Mango boba, orange juice, lemon juice, strawberries, and mango are all included in Bubble Trouble.

Segmentation:

By Type

• Fruit-based Smoothie
• Dairy-based Smoothie
• Others

By Distribution Channel

• Restaurants
• Smoothie bars
• Supermarkets and Hypermarkets
• Convenience Stores
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others 
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others 
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others 
• Asia Pacific
• China
• Japan
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others