Identifying Key Drivers in the Customer Experience of Air Purifiers In the USA

This report titled ‘Identifying Key Drivers in the Customer Experience of Air Purifiers In the USA’ details customers' priorities expressed on eCommerce websites.

The unexpected outbreak of the Covid-19 pandemic has increased the air purifier demand even more in the last couple of years. The impact of air pollution due to industrialization and various rising respiratory ailments pushes US customers to get air purifiers in their homes and offices.

Since there is a whopping rise of health-conscious consumers, the air purifier industry can evolve and improve with more innovations and technological advancements. Even though customers opt for an air purifier for clean and pure air, other core factors like the sound, pricing, filters, and so on can influence the customer buying decision. When these brands try to fit more advanced specifications in a product, they should also remember to keep the quality of core air-purifying functionality.

What is covered in the report?

1. Analysis of each key category driver of Air Purifiers that drive customers to choose one brand over another
2. Drill down into key aspects that witnessed a high dip in positive reviews
3. Analysis of the competitive landscape and profiles of major players operating in the market
4. Analysis of about 29k customer conversations happening on eCommerce websites
5. Detailed insights into the priorities of customers who are using Air Purifiers in the USA
6. Analysis of different price bands of air purifiers and their customer satisfaction level across top drivers

Why consider buying this report?

1. Gain a better understanding of the customer experience preferences from Air Purifiers in the USA
2. Be informed regarding the top category adoption drivers of Air Purifiers in the USA
3. Understand the hidden and unexpected aspects that affect positive customer experience
4. Strategize marketing activities, entry into new markets, market expansion, and other business plans by understanding the factors that drive great customer experience. 
5. Understand significant competitors’ strengths and weaknesses and respond accordingly to benefit from the market

Key growth factors of the air purifiers market

Even if a person resides in urban or rural areas, they are suspicious about the air they breathe for various reasons. Since none are ready to compromise their lives with poor air quality, most of the consumers prefer to buy air purifiers as a mandatory home appliance like other essential appliances.

Studies say 50 million people in the US suffer from various allergies due to low immunities. Customers depend on air purifiers to get rid of the dust from nearby construction sites, secondhand smoke, and factory emissions. The pandemic, other bacterias, viruses, the pollens, dust, smoke, etc., have been stimulating this urge in customers to buy air purifiers at the earliest.

Companies covered

• Instant
• Toppin
• Shark
• Koios
• Dyson
• Aroeve
• Airtok
• Afloia

Key Target Audience

• Air purifier brands 
• Home Appliances Retailers
• eCommerce Retailers
• Branding Agencies
• Strategy Consulting Firms
• Marketing Agencies
• Venture capitalists
• Air purifiers stakeholders
• Associations, organizations, associations, and alliances related to air purifiers
• Government bodies such as regulating authorities and policymakers

Using Consumer Insights to Deliver Superior Customer Experience

Clean and pure air is one of the essentials customers want in today’s world. The air they inhale matters a lot about their health and lifespan. Since air quality has worsened in the past few years, air purifiers have become part of most US customers’ day-to-day lives.

Air purifier brands can use this study to decide what their customers want from their product offerings. With the aid of this study, air purifier brands can better understand their customer's desires and demands and fine-tune their products to provide a superior customer experience.

This study also assists brands in assessing what their rivals excel at so that they can balance and outperform them.