Old Navy, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Female shoppers account for a significant share of Old Navy’s shopper base at 62.6%, boosted by its ranges of maternity and plus size clothing, and its brand image of being a destination for families. Because of this, it has a stronger penetration among 25-54s, which account for 69.3% of Old Navy’s shoppers.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Old Navy’s inclusive brand identity makes it relevant among a wide range of shoppers
• The global supply chain crisis muted Old Navy’s sales, but its FY2021/22 revenue still surpassed pre-COVID levels
• Old Navy must increase its online penetration if it is to prosper in the future

Reasons to Buy

• Gain a comprehensive knowledge on Old Navy's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear segment in US
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in US fashion retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share