Nykaa’s shoppers are mostly female (60.5%), but thanks to its wide range of men’s grooming products, the company also has a sizable male customer base.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Nykaa’s wide range of products and influencer marketing strategies attract millennials
- Resurgence of social events has boosted revenue but increased costs have curbed profits
- Nykaa’s improvements to its digital shopping experience will help it fend off competitors
Reasons to Buy
- Gain a comprehensive knowledge on Nykaa's business and develop a competitive advantage
- Investigate current trends in the health & beauty market to identify the best opportunities to exploit
- Analysis of key players in the health & beauty segment in India
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
- Analysis of key international players operating in India health & beauty market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Health & beauty shopper profile
- Where Indian consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & beauty market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- BigBazaar
- Apollo Pharmacy
- D-Mart
- Reliance Fresh
- Medplus
- Herbalife
- Reliance Smart
- Shopper's Stop
- Amway
- Oriflame
- More Supermarket
- Central
- Osim
