Natura, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Natura’s shopper demographic is mostly female (58.4%), but it also attracts male customers due to its extensive line of male grooming products.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Natura’s sustainable approach makes it attractive to eco-conscious customers
• Integration of online and offline experience and consumer confidence will help in maintaining market share
• Natura’s focus on its digital capabilities and sustainable proposition has helped the retailer gain momentum in 2021

Reasons to Buy

• Gain a comprehensive knowledge on Natura's business and develop a competitive advantage
• Investigate current trends in the health & beauty market to identify the best opportunities to exploit
• Analysis of key players in the health & beauty segment in Brazil
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in Brazil health & beauty market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share