Beauty Tech Market Report 2026

The beauty tech market size has grown rapidly in recent years. It will grow from $79.38 billion in 2025 to $89.94 billion in 2026 at a compound annual growth rate (CAGR) of 13.3%. The growth in the historic period can be attributed to rising awareness of personal grooming, increasing acceptance of beauty devices, early adoption of technology-enabled skincare solutions, growing influence of digital beauty platforms, increasing disposable income supporting premium purchases.

The beauty tech market size is expected to see rapid growth in the next few years. It will grow to $146.04 billion in 2030 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to rising demand for personalized beauty experiences, increasing shift toward smart connected beauty devices, growing preference for non-invasive beauty treatments, expanding online retail and digital beauty ecosystems, continuous innovation in advanced beauty care devices. Major trends in the forecast period include rising consumer preference for personalized beauty and skincare solutions, growing adoption of at-home beauty treatment devices, increasing integration of data-driven skincare diagnostics, expansion of premium and technologically advanced beauty products, strengthening focus on holistic wellness and self-care experiences.

The increasing prevalence of skin-related disorders is expected to propel the growth of the beauty tech market going forward. Skin-related disorders are medical conditions that affect the skin, including infections, inflammation, allergic reactions, autoimmune diseases, skin cancers, and genetic conditions. The occurrence of these disorders is rising due to factors such as environmental pollution, lifestyle changes, greater exposure to ultraviolet radiation, and genetic predispositions. Beauty technology supports the management of skin conditions through the use of AI-powered tools for early detection, telemedicine platforms for virtual dermatology consultations, and personalized skincare solutions, thereby improving treatment accessibility and effectiveness. For instance, in August 2023, according to Skin Health Institute Inc., an Australia-based non-profit organization, psoriasis affects an estimated 2-3% of the Australian population, indicating that it is a relatively common skin condition. Therefore, the increasing prevalence of skin-related disorders is driving the growth of the beauty tech market.

Major companies operating in the beauty tech market are focusing on developing advanced technological solutions, such as large-scale beauty tech innovation programs, to meet evolving industry needs. These programs leverage artificial intelligence for personalized recommendations, data analytics for consumer insights, augmented reality for virtual product trials, and sustainability-focused technologies for eco-friendly product development. For instance, in June 2024, L’Oréal, a France-based beauty company, launched the Big Bang Beauty Tech Innovation Program in the SAPMENA region, positioning it as the largest open innovation initiative within the beauty industry. The program is designed to connect startups with L’Oréal’s commercial and digital leadership teams to co-develop advanced beauty technologies and marketing solutions. Participating startups address five core focus areas: consumer experience, content, media, new commerce, and technology for social good. The top three selected startups receive funding for commercial pilot projects along with mentorship from L’Oréal executives and partners such as Accenture and Google. Given that the SAPMENA region represents approximately 40% of the global population and hosts a dynamic startup ecosystem, the initiative highlights L’Oréal’s commitment to accelerating innovation and enhancing consumer engagement through beauty technology.

In June 2024, The Estée Lauder Companies Inc., a US-based manufacturer and marketer of beauty and cosmetics products, acquired DECIEM Beauty Group Inc. for an undisclosed amount. Through this acquisition, Estée Lauder aimed to broaden and diversify its skincare and beauty technology portfolio while strengthening its global market presence by integrating DECIEM’s digitally native, trend-driven, and consumer-focused brands. DECIEM Beauty Group Inc. is a Canada-based company that provides beauty technology solutions, primarily through digital tools designed to enhance online customer experiences and internal operational capabilities.

Major companies operating in the beauty tech market report are Panasonic Corporation, Dyson Limited, Koninklijke Philips N.V., Xiaomi Corporation, Hitachi Ltd, Ya-Man Ltd, Foreo AB, Tria Beauty Inc., Nu Skin Enterprises Inc., L'Oréal S.A., Shiseido Company Limited, Johnson & Johnson, The Procter & Gamble Company, Beiersdorf AG, Amorepacific Corporation, Conair Corporation, FKA Brands Inc, MTG Co Ltd, Kao Corporation, Coty Inc.

North America was the largest region in the beauty tech market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty tech market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beauty tech market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The beauty tech market consists of revenues earned by entities providing services such as virtual beauty consultations, skincare analysis, and virtual makeup try-on services. The market value includes the value of related goods sold by the service provider or included within the service offering. The beauty tech market also includes sales of smart skincare devices, connected beauty mirrors, and beauty tech wearables. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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