DM, Germany (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

DM’s shoppers mainly consist of women (65.8%) spread evenly across all age groups with 21.5% of its consumers from the age group of 16-24 and 26.6% of shoppers over 55.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• DM’s proposition as an one stop solution for family attracts consumers of all age groups
• Lockdown affected sales, but DM has been able to maintain consistent market share
• DM focuses on omnichannel to enhance shopping experience and drive growth

Reasons to Buy

• Gain a comprehensive knowledge on DM's business and develop a competitive advantage
• Investigate current trends in the health & beauty market to identify the best opportunities to exploit
• Analysis of key players in the health & beauty segment in Germany
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in Germany health & beauty market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share