Opportunities in the Western European Cosmetics and Toiletries Industry 2025

Provides an overview of current cosmetics and toiletries scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

The Western European C&T industry was valued at $113.2 billion in 2024 and is projected to achieve a compound annual growth rate (CAGR) of 3.1%, reaching $131.6 billion in 2029. In terms of volume, the region is anticipated to experience a CAGR of 1.2% during the forecast period from 2024 to 2029. Skincare emerged as the dominant sector within the Western European C&T industry in 2024, generating sales of $28 billion and capturing a 24.8% share of the overall market. Haircare followed as the second-largest sector, represented a 14.4% value share.

The growing consumer demand for C&T products in their daily grooming routines is pushing the growth of the sector. Rising focus on self-care and the rising disposable income is enabling them to invest more on cosmetics. Moreover, consumers are increasingly seek personlaized cosmetic products. As a result, manufacturers are formulating personalized products with high-quality ingredients to capitalize on this trend.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European cosmetics and toiletries (C&T) industry, analyzing data from 19 countries in the region. It includes analysis on the following:

• Market environment: Includes industry size, market size, and growth analysis by category.
• High-potential countries analysis: Indicates changing share of value consumption of various C&T products by category across high-potential countries in the Western European region. It also provides risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview and key trends across high-potential countries.
• Success stories: This section features some of the most compelling C&T products manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
• Competitive environment: Provides an overview of leading companies in the Western European region, besides analyzing the growth of private label in the region.
• Distribution analysis: Provides analysis on the leading distribution channels in the Western European C&T industry in 2024. It covers five distribution channels: modern retail, traditional retail, specialist retail, direct sellers, cash & carries & warehouse clubs, and other channels.
• Packaging analysis*: The report provides percentage share (2024) and growth analysis (during 2019-24) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of C&T products.
• Challenges and outlook: Provides the challenges and outlook pertaining to the Western European C&T products industry.
• Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates