Residential Air Purifier Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2021 to 2029

The global residential air purifier market is estimated to witness strong growth, offering immense growth opportunities for all participants involved across the value chain. This trend is expected to be more prevalent among emerging economies like India, China, and Korea owing to the latent potential and underpenetrated nature of the market in these countries. Furthermore, the air quality in these countries has been remarkably poor, posing a substantial economic and health burden on billions of people. According to recent statistics, the average exposure to particulate pollutants in China was five times greater than that in the U.S. in 2020. Thus, rising pollution levels, related health concerns, and growing awareness regarding the benefits offered by purifiers is collectively encouraging people to install advanced air purifiers at homes. The rising demand for HEPA technology-based and energy-efficient air purifiers is another key factor shaping the dynamics of the residential air purifier market. In view of move towards green building, desire to save energy costs and reduce carbon footprint, the manufacturers are increasingly developing energy efficient water purifiers. The future demand is expected to be driven by energy efficiency. All these aforementioned factors are expected to contribute towards a double digit compounded annual growth rate (CAGR) during the forecast period 2017 - 2029.

In order to help strategic decision makers, the report also includes competitive profiling of the leading residential air purifiers manufacturers, their business strategy analysis, market positioning, and key developments. Some of the major players profiled in the report include Daikin Industries, Ltd., Sharp Corporation, Honeywell International, Inc., LG Electronics Inc., Camfil AB, Whirlpool Corporation, AllerAir Industrie s, Inc., Blueair AB, Panasonic Corporation, Jarden Consumer Solutions (Europe) Limited, Koninklijke Philips N.V., 3M, EcoQuest International, IQAir, Rabbit Air, and WINIX Inc. among others. Apart from the company profiles, the report includes a section covering the competitive landscape wherein the market positioning of the companies has been discussed. The section also provides a view of key business strategies adopted by the leading market players.

The global residential air purifiers market is classified into following categories:

• By Type
• Stand-alone Residential Air Purifiers
• In-duct Residential Air Purifiers
• By Sales Channel
• Direct Retail Sales
• Online Sales
• By Technology
• HEPA
• Electrostatic Precipitators
• Ionizers & Ozone Generators
• By Region
• North America
• The United States
• Rest of North America
• Europe
• The United Kingdom
• Germany
• France
• Rest of Europe
• Asia-Pacific (APAC)
• India
• China
• Japan
• Rest of APAC
• Rest of the World
• Latin America
• Middle East and Africa

Other in-depth analysis provided in the report includes:

• Current and future market trends to justify the forthcoming attractive markets within the global residential air purifier industry
• Comparative analysis for different segments for the years 2020 & 2029
• Market fuelers, market impediments, and their impact on the market growth
• In-depth competitive environment analysis including the positioning of market players and their business strategy analysis
• Trailing 2-Year market size data (2019 - 2020)
• SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global residential air purifiers market, offering market size and estimates for the period from 2017 to 2029, keeping in mind the above mentioned factors

In order to better push their product across end-use segments, the air purifier manufacturers are focusing on strengthening their distribution, marketing, and sales channels across the globe. Evolving digital habits of consumers have forced manufacturers and retailers to use multiple channels to ensure better market penetration. On the basis of sales channel, the air purifier market is categorized into following segments:

• Direct Retail Sales
• Online Sales

In terms revenue generation, the direct retail sales channel covering sales of residential air purifiers through supermarkets, hypermarkets, department stores, etc. is the largest segment in the global residential air purifier market in the base year 2020. The segment accounted for over two-third of the global market revenue in the same year. Although direct retail sales channel plays a key role in the sale of residential air purifiers, it is estimated that the sale of residential air purifiers is most likely to improve through online channel. The anticipated growth in sale of air purifiers through online channel will be driven by the proliferation of e-commerce.

On the basis of geography, the global residential air purifier market is segmented into following regions and countries.

• North America
• U.S.
• Rest of North America
• Europe
• U.K.
• France
• Germany
• Rest of Europe
• Asia Pacific
• Japan
• China
• India
• Rest of Asia Pacific
• Rest of the World
• Latin America
• Middle East and Africa

In the base year 2020, North America comprising the U.S., Canada, and Caribbean Islands led the global residential air purifiers market worldwide. The United States represents the largest residential air purifiers market in North America and worldwide. The dominance of the region can be largely credited to the increasing demand for advanced HEPA filtration-based water purifiers capable of effectively removing contaminants like dust, smoke, pollens, etc. from the indoor air. Relatively greater awareness regarding benefits offered by air purifiers coupled with preference for energy efficient variants is further boosting demand for air purifiers in the region. On the other hand, Asia Pacific is anticipated to witness maximum growth in the coming years on account of rising pollution levels leading to deteriorating in-house air quality and rising incidences of respiratory diseases in the region.


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