Understand how to improve the innovation process to keep your organization growing.
Creative thinking is a skill, not a gift. It’s the starting point for the innovation process. But many companies struggle with innovation simply because they don’t know how to generate high-quality, novel ideas for their business. This course will introduce a method of creativity called Systematic Inventive Thinking. It’s based on patterns that have been used for thousands of years. These patterns are like the DNA of a product or service, and they can be reapplied to any product, process, or service to create growth and competitiveness.
The material will emphasize real-world examples from global firms such as Johnson & Johnson, GE, and Procter & Gamble.
It will outline additional resources to continue learning this method so you can sustain organization growth.
Creative thinking is a skill, not a gift. It’s the starting point for the innovation process. But many companies struggle with innovation simply because they don’t know how to generate high-quality, novel ideas for their business. This course will introduce a method of creativity called Systematic Inventive Thinking. It’s based on patterns that have been used for thousands of years. These patterns are like the DNA of a product or service, and they can be reapplied to any product, process, or service to create growth and competitiveness.
The material will emphasize real-world examples from global firms such as Johnson & Johnson, GE, and Procter & Gamble.
It will outline additional resources to continue learning this method so you can sustain organization growth.
Agenda
Systematic Inventive Thinking- How Patterns Boost Creativity
- The Five Patterns of Systematic Inventive Thinking
- The Function Follows Form Principle
- Definition
- Steps of the Technique
- Example From Johnson & Johnson
- Definition
- Steps of the Technique
- Examples
Speakers
Mr Drew Boyd,
Author ,
DrewBoyd.com- A global leader in creativity and innovation, international public speaker, award-winning author, innovation podcaster, blogger, and live streamer.
- A leading practitioner in the use of systematic innovation methods.
- Teaches teams, businesses, and governments how to solve tough problems to create a culture of innovation and a flowing pipeline.
- Associate Professor of Marketing and Innovation, University of Cincinnati
- Graduate, U.S. Air Force Academy; M.B.A. degree, University of Chicago.
