Germany Nutraceuticals Market Overview 2027

People consume more of the health and nutrition-beneficial products that create their strong immune systems. In today’s era where chronic diseases are at an incremental stage, people across the globe are consuming more of the health benefit products. Other than health benefits, they may also require medicines to maintain the working of the body. However, then comes the nutraceutical product, which can be used as both medicine as well as a nutritional product. Nutraceuticals can be defined as substances that have physiological benefits or provide protection against chronic disease. Nutraceuticals can be used to improve health, delay the ageing process, prevent chronic diseases, increase life expectancy, or support the structure or function of the body. Moreover, nutraceuticals are categorised as traditional or natural nutraceuticals (e.g., nutrients, herbals, phytochemicals, probiotic microorganisms, nutraceutical enzymes) and non-traditional or artificial nutraceuticals (e.g., fortified and recombinant nutraceuticals).

According to the report titled Germany Nutraceutical Market Overview 2027, Germany is one of Europe's largest healthcare markets, with consistent growth in the Eurozone region. The German nutraceutical market is expected to grow at a CAGR of more than 7% in the future. The reasons have been the increase in health consciousness and the desire to maintain a strong immune system that can help the body fight against chronic diseases. However, the outbreak of novel coronavirus had a positive impact on this market as people demanded more of these health-benefit goods to maintain their better health. The nutraceuticals market had a positive impact and observed a remarkable growth during the COVID-19 pandemic, as it includes food ingredients that provide medical or health benefits to prevent diseases as well as boost the overall immune system.

Among product types, dietary supplements are observing market size growth with a CAGR of more than 10%. More than 17% of men and more than 24% of women use dietary supplements in their usual diet. Moreover, the increase in life expectancy and the prevalence of chronic diseases have led to the consumption of dietary supplements. However, the young elite are the rising consumers of dietary supplements as they attend various energy-gaining workouts. Moreover, the German nation is well known for its football, in which the national players are required to maintain energy and are required to stay fit because of which they consume more dietary supplements. Thus, dietary supplement sales are further expected to increase.

The other segment is the dietary supplements type, where vitamins show the greatest market attractiveness index with a CAGR of more than 9%. More than half of Germans over 65 years of age have vitamin D deficiency. Moreover, the major concern was to boost a strong immune system to fight against chronic diseases. Also, an increasing population is considered the expectation for the increase in chronic diseases. Therefore, people in Germany have started consuming more of the vitamin supplements. Moreover, for market size, the probiotic supplement is expected to increase its CAGR. The current state of illness which the world has surrendered to, also known as COVID19 is further encouraging consumers to lead a flexitarian way of life that necessitates unaltered gut health to reduce the risk of falling sick and prevent paving the way for further illness.

Furthermore, by functional beverage type, the market has dairy and dairy alternatives as one of the fastest growing markets with a CAGR of more than 9%. Dairy alternatives, such as plant-based milk, are products that consumers are familiar with today. Germany has the highest number of people consuming plant-based milk, as the major reason being the popularity of oat-based milk alternatives. The Oat successfully fills the demand for oat milk and its success has led other suppliers to develop oat-based milk alternatives as well. In fact, oat is one of the most popular plant-based products as a milk alternative.

However, for the functional food market, soy products are one of the fastest growing markets. The increase in the changing patterns of consumers and shifts towards plant-based items has led to an increase in the consumption of soy products. More than 26% of German people are willing to spend more on plant-based products. Moreover, people in Germany are highly concerned about environmental preservation and strongly opposed to industrial meat production. With rising awareness about this trend, the population and the government are pushing to develop policies that result in clean living. However, in general, the increase in health consciousness has increased the market for nutraceuticals.

Considered in this report

• Geography: Germany
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Germany dietary supplements
• by supplement type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by product type in the report:

• Dietary supplement
• Functional foods
• Functional beverages

Based on by Dietary Supplement type in the report:

• Vitamins
• Minerals
• Botanicals
• Amino acids/ protein
• Probiotics
• Other type

Based on by functional beverages type market in the report:

• Energy drinks
• Sports drinks
• Fortified juice
• Dairy and Dairy alternatives
• Other functional beverages

Based on by other functional food type market in the report:

• Bakery and cereals
• Dairy products
• Meat, Fish & Eggs
• Soy products
• Fats & Oils
• Other functional foods

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to medical industry, dietary supplement manufacturers, suppliers, associations & organizations related to nutraceutical supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.