Saudi Arabia Dietary Supplements Market Overview 2027

Less physical activity, more desk jobs, working from home, etc. are some of the reasons why people require a healthy diet. The change in income and healthy spending on the health industry gave the dietary supplement market a push. The rising deficiencies as well as the increase in chronic diseases across the world are giving rise to dietary supplement demand. Moreover, taking extra dietary supplements can also increase the risk factors for individuals. Therefore, the dietary supplements come with the complete instructions mentioned on their packaging. When the daily diet does not provide enough nutrition, dietary supplements are often recommended. Some dietary supplements can help you get sufficient amounts of crucial nutrients if you don’t eat a nutritious variety of foods. However, supplements can’t take the place of the variety of foods that are important to a healthy diet.

According to the report titled, Saudi Arabia Dietary Supplements Market Overview, 2027, the Saudi kingdom’s dietary supplement market is examined and observed by considering different segments and different aspects are considered to maintain the elasticity. Different aspects like environmental issues, governmental guidelines towards the health of citizens etc. The positive impact on the dietary supplements market was at the time of COVID-19, when the death rate was occurring with rapid growth in the first wave of the pandemic. Because of the pandemic's spread, public awareness about maintaining good health is rapidly increasing. This increase in awareness of health consciousness positively increased the sales of dietary supplements.

Moreover, the dietary supplement segment type has been categorised into vitamins, minerals, proteins, botanicals, probiotics, etc., where vitamin supplements are expected to be dominating the Saudi Arabian market with a CAGR of over 8%. Vitamin supplements are extremely expensive because they are a necessary component for health and growth. Moreover, the rising popularity of vitamin deficiency among the citizens of Saudi Arabia also increases the demand for vitamin-based supplements. However, the botanicals show the second highest market attractiveness because of the increase in demand for herbal supplements. Because of the increased application of various herbal extracts with other ingredients in various food products to increase flavour.

The formulation type segment is an aggregate of tablets, capsules, powders, and liquids. Tablet formulations are the market leader in this segment. The tablet formulation has the largest share and is expected to grow to more than 7.5% CAGR because of its rising preferences for portability and single-serve convenience. In addition, cost-effectiveness, easy packaging techniques, and higher shelf life further augment the demand for supplements in tablet form. Following tablets, capsules are the second most in demand. The capsule formulation contains the dietary medicine on the outer shell, which helps it work faster than a tablet. The capsules in Saudi Arabia can help the millennial working population heal themselves better in order to maintain their work force.

Furthermore, the end user type segment includes adults, infants, children, pregnant women, and elderly people. The adult end user is the segment's dominant end user, with a CAGR of more than 7%. More than 45% of adults are consuming dietary supplements. The reason was the hectic work schedules and less physical activity that increased the obesity rates in Saudi Arabia. Adults also demanded more dietary supplements as their lifestyles changed. However, the increase in young adult generations is one of the other reasons that increase the demand for dietary supplements. In Saudi Arabia, there are over 1270 gyms where young people exercise. Moreover, the increase in the young adult population is the major factor that drives the demand for dietary supplements.

The dietary supplement application segment is categorised into energy and weight management, bone and joint health, immunity and digestive health, general health, and cardiac health. The energy and weight management segment is the most dominating application with a CAGR of more than 9%. The country has one of the highest obesity rates in the world, with acceptance being higher in women compared to men. Moreover, growing awareness among consumers regarding unhealthy eating and lifestyle habits, including lack of exercise, eating late at night, high-fat diets, etc., has created a huge demand for weight management dietary supplements, thereby constraining the weight loss market in Saudi Arabia. The hectic work schedules and also the increase in the millennial working population require more energy to work.

Considered in this report

• Geography: Saudi Arabia
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Saudi Arabia dietary supplements
• by application type market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by type of dietary supplement in the report:

• Vitamins
• Minerals
• Botanicals
• Amino acids
• Probiotics
• Other types

Based on by form type in the report:

• Tablets
• Capsules
• Powder
• Liquids
• Other formulations

Based on by end user type market in the report:

• Adults
• Infants and children
• Pregnant women
• Other end users

Based on by application type market in the report:

• Energy and weight management
• Bone and joint health
• Immunity and digestive health
• General health
• Cardiac health
• Other applications

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to medical industry, protein supplement manufacturers, suppliers, associations & organizations related to dietary supplements market, trends and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.