The publisher's Country Profile report on the hot drinks sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The Turkish hot drinks sector was led by the hot tea category in value terms in 2021. The other hot drinks category is forecast to register the fastest value growth during 2021-2026. Hypermarkets & supermarkets was the leading channel in distribution of hot drinks in the country. Flexible packaging was the most commonly used pack material in the Turkish hot drinks sector. Cay Isletmeleri Genel Mudurlugu, Unilever, and Nestle are the leading companies in the country.
The Turkish hot drinks sector was led by the hot tea category in value terms in 2021. The other hot drinks category is forecast to register the fastest value growth during 2021-2026. Hypermarkets & supermarkets was the leading channel in distribution of hot drinks in the country. Flexible packaging was the most commonly used pack material in the Turkish hot drinks sector. Cay Isletmeleri Genel Mudurlugu, Unilever, and Nestle are the leading companies in the country.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for hot coffee, hot tea, other Hot drinks with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.
Scope
- The per capita consumption of hot drinks in Turkey was higher than both the global and the regional levels in 2021. However, the per capita expenditure of hot drinks in Turkey was lower than both the global and the regional levels in same year
- The per capita consumption of other hot tea was higher in Turkey than other categories in 2021
- Hypermarkets & supermarkets was the leading distribution channel in the Turkish hot drinks sector
- Flexible packaging was the most used pack material in the Turkish hot drinks sector
- “Older young adults” represents the largest subset of the hot drinks sector in Turkey
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Part 1: Market Environment
- Value and Volume Share of Turkey in the Global and Eastern Europe markets
- Growth Analysis of Turkey Compared to Other Leading Countries in the Eastern Europe market
- PCC and PCE of Turkey Compared to Global and Eastern Europe market
- Part 2: Sector Deep Dive
- Turkey Hot drinks Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Part 3: Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Hot Coffee
- Segment-Level Analysis (in Value Terms) - Hot Coffee
- Segment-Level Analysis (in Volume Terms) - Hot Coffee
- Market Size Analysis - Category: Hot Tea
- Segment-Level Analysis (in Value Terms) - Hot Tea
- Segment-Level Analysis (in Volume Terms) - Hot Tea
- Market Size Analysis - Category: Other Hot Drinks
- Segment-Level Analysis (in Value Terms) - Other Hot Drinks
- Segment-Level Analysis (in Volume Terms) - Other Hot Drinks
- Part 4: Distribution Analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies Value Share
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Private Label Share Analysis by Category
- Growth of Private Labels Compared to Branded Products
- Degree of Consolidation/Fragmentation by Category
- Part 6: Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- Part 7: City Deep Dive
- Market Size Analysis of Top 10 Cities
- Market Size Analysis of Top 10 Cities by Category
- Leading Cities’ Contribution to Volume Growth
- Part 8: Consumergraphics
- Demographic analysis
- Part 9: Macroeconomic Analysis
- GDP growth and inflation
- Population growth
- Labor market trend
- Economic Summary, Labor Market trends, and Demographic trends
- Turkey Risk Index (GCRI) 2021
- Turkey Risk Analysis - Compared to Global and Eastern Europe markets
- Methodology
- Definitions
- Appendix
List of Tables
- Leading value categories
- Fastest-growing segments (value), 2021
- Cross-category comparison - by value (2016-2026)
- Cross-category comparison - by volume (2016-2026)
- Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in units), 2021
- Hot coffee - value analysis by segment, 2016-2026
- Hot coffee - volume analysis by segment, 2016-2026
- Hot tea - value analysis by segment, 2016-2026
- Hot tea - volume analysis by segment, 2016-2026
- Other hot drinks - value analysis by segment, 2016-2026
- Other hot drinks - volume analysis by segment, 2016-2026
- Change in distribution share, 2016-2021
- Top five companies share by brand (in value terms) in the hot drinks sector, 2021
- Brand shares of top five companies (in value terms) by category, 2021
- Volume growth analysis of top 10 cities (million kg), 2016-2021
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in units), 2016-2026
- Per capita expenditure ($), 2016-2026
- Hot drinks sales distribution in Turkey - by category (TRY million), 2021
- Brand share (in value terms) in the hot drinks sector, 2021
- Brand share (in value terms) in the hot drinks sector, by category, 2021
- Pack material (in million pack units), 2016-2026
- Pack materials by category (in million pack units), 2021
- Pack type (in million pack units), 2016-2026
- Pack types by category (in million pack units), 2021
- Closure type (in million pack units), 2016-2026
- Closure types by category (in million pack units), 2021
- Primary outer type (in million pack units), 2016-2026
- Primary outer types by category (in million pack units), 2021
- Real GDP and annual growth (%), 2017-2026
- Nominal GDP and annual growth (%), 2017-2026
- Consumer price inflation (%), 2017-2026
- Employed people and unemployment rate (%), 2017-2026
- Nominal household final consumption expenditure and annual growth (%), 2017-2026
- Population and annual growth (%), 2017-2026
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2016-2026
- Value change (TRY million) at segment level
List of Figures
- Value and volume share of Turkey in the global and Eastern Europe hot drinks sector, 2021-2026
- Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Turkey, Eastern Europe, and global, 2016-2026
- PCE comparison - Turkey, Eastern Europe, and global, 2016-2026
- Market size and growth analysis by value and volume, hot drinks sector, 2016-2026
- Cross-category comparison - value growth analysis and category winners and losers
- Cross-category comparison - volume growth analysis and category winners and losers
- Market size and growth analysis by value and volume, hot coffee category, 2016-2026
- Market size and growth analysis by value and volume, hot tea category, 2016-2026
- Market size and growth analysis by value and volume, other hot drinks category, 2016-2026
- Share of key distribution channels (in value terms) - hot drinks, 2021
- Key distribution channel share by category (in value terms), 2021
- Leading companies (in value terms) in the hot drinks sector, 2021
- Private label penetration by category (in value terms), 2021
- Growth analysis, private label and brands, 2016-2021
- Category-wise consolidation/fragmentation (in value terms) - hot drinks , 2021
- Key pack materials in the Turkish hot drinks sector, percentage share of pack units, 2021
- Annual growth rate by key pack material, 2016-2026
- Use of pack material by category (in pack units), 2021
- Key pack types in the Turkish hot drinks sector, percentage share of pack units, 2021
- Annual growth rate by key pack type, 2016-2026
- Use of pack type by category (in pack units), 2021
- Key closure types in the Turkish hot drinks sector, percentage share of pack units, 2021
- Annual growth rate by key closure type, 2016-2026
- Use of closure type by category (in pack units), 2021
- Key primary outer types in the Turkish hot drinks sector, percentage share of pack units, 2021
- Annual growth rate by key primary outer type, 2016-2026
- Use of primary outer type by category (in pack units), 2021
- Volume growth analysis of top 10 cities by category (million kg), 2021
- Leading cities’ contribution to volume change, 2021-2026
- Demographic analysis
- Real GDP (TRY Billion) and annual growth (%)
- Nominal GDP (TRY Billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in TRY terms
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Economic summary, labor market trends, and demographic trends
- Five lowest-risk nations in GCRI Q4 2021
- Five highest-risk nations in GCRI Q4 2021
- Turkey's performance in country risk analysis in comparison to Eastern Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Cay Isetmeleri Genel
- Unilever
- The Coca-Cola
- Dogus Group
- Kurukahveci Mehmet
- Yildiz Holding AS
- illycaffè S.p.A.
- JAB Holding Company
