Ad Tech Market, By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User, By Channel Type, By Company, By Region, Forecast & Opportunities, 2027

Report
116 Pages
July 2022
Region: Global
TechSci Research
ID: 5633007

Factors such as the expected roll-out of 5G technology and the shift to consumer preference to use mobile devices as preferred digital media are primarily driving the demand for the global ad tech market

The global ad tech market is expected to witness a growth of steady CAGR in the forecast period, 2023-2027. Factors such as the expected roll-out of 5G technology and the shift to consumer preference to use mobile devices as preferred digital media are primarily driving the demand for the global ad tech market. The ongoing digitization trend and the rise in digital spending by enterprises to improve workflow and productivity of employees is expected to fuel the makret growth in the coming years. Also, the surge in investments by the market players to improve the response time and the flourishing advertising industry are further expected to influence the market demand.

The global ad tech market is segmented into type, organization size, pricing type, end user, channel type, regional distribution, and Competitive Landscape. Based on regional analysis, North America is expected to capture the highest market share in the next five years.

WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Companies, Inc., Adobe Inc., Google LLC, The Trade Desk Inc., Criteo SA, IgnitionOne, Inc., MediaMath Inc. are the major market players operating in the global ad tech market.

Years considered for this report:

Historical Years: 2017-2020
Base Year: 2021
Estimated Year: 2022E
Forecast Period: 2023F-2027F

Objective of the Study:

To analyze the historical growth in the market size of global ad tech market from 2017 to 2021.
To estimate and forecast the market size of global ad tech market from 2022E to 2027F and growth rate until 2027F.
To classify and forecast global ad tech market based on type, organization size, pricing type, end user, channel type, regional distribution, and Competitive Landscape.
To identify dominant region or segment in the global ad tech.
To identify drivers and challenges for global ad tech.
To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global ad tech market.
To identify and analyze the profile of leading players operating in global ad tech market.
To identify key sustainable strategies adopted by market players in global ad tech market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of companies across the globe. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the companies, which could not be identified due to the limitations of secondary research. The publisher analyzed the presence of all major players across the globe.

The publisher calculated the market size of global ad tech market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by the publisher.

Key Target Audience:

Ad tech companies
Market research and consulting firms
Government bodies such as regulating authorities and policy makers
Organizations, forums and alliances related to ad tech

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global ad tech market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Ad Tech Market, By Type:

Cloud-Based
On Premises

Ad Tech Market, By Organization Size:

Large Enterprises
SMEs

Ad Tech Market, By Pricing Type:

Fixed Monthly Fee
Ad Spend Commission
Hidden Bid Markups

Ad Tech Market, By End User:

In-House Media Buyers
Ad Agencies
Website Owners
App Developers
Ad Networks

Ad Tech Market, By Channel Type:

Display Advertising
Video Advertising
PPC
Social Media Advertising
CTV
DOOH

Ad Tech Market, By Region:

North America

United States
Canada
Mexico

Europe

United Kingdom
Germany
France
Spain
Italy

Asia-Pacific

China
India
Japan
Australia
South Korea

Middle East & Africa

Saudi Arabia
South Africa
UAE

South America

Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global ad tech market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

1. Product Overview2. Research Methodology3. Executive Summary4. Impact of COVID-19 on Global Ad Tech Market5. Voice of Customer

6. Global Ad Tech Market Outlook

6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Cloud-Based, On Premises)
6.2.2. By Organization Size (Large Enterprises & SMEs)
6.2.3. By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups)
6.2.4. By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks)
6.2.5. By Channel Type (Display Advertising, Video Advertising, PPC, Social Media Advertising, CTV, DOOH)
6.2.6. By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa)
6.2.7. By Company (2021)
6.3. Market Map

7. North America Ad Tech Market Outlook

7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Organization Size
7.2.3. By Pricing Type
7.2.4. By End User
7.2.5. By Channel Type
7.2.6. By Country (United States; Canada; Mexico)
7.3. North America: Country Analysis
7.3.1. United States Ad Tech Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By Organization Size
7.3.1.2.3. By Pricing Type
7.3.1.2.4. By End User
7.3.1.2.5. By Channel Type
7.3.2. Canada Ad Tech Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By Organization Size
7.3.2.2.3. By Pricing Type
7.3.2.2.4. By End User
7.3.2.2.5. By Channel Type
7.3.3. Mexico Ad Tech Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By Organization Size
7.3.3.2.3. By Pricing Type
7.3.3.2.4. By End User
7.3.3.2.5. By Channel Type

8. Europe Ad Tech Market Outlook

8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Organization Size
8.2.3. By Pricing Type
8.2.4. By End User
8.2.5. By Channel Type
8.2.6. By Country (France; Germany; UK; Italy; Spain)
8.3. Europe: Country Analysis
8.3.1. France Ad Tech Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By Organization Size
8.3.1.2.3. By Pricing Type
8.3.1.2.4. By End User
8.3.1.2.5. By Channel Type
8.3.2. Germany Ad Tech Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By Organization Size
8.3.2.2.3. By Pricing Type
8.3.2.2.4. By End User
8.3.2.2.5. By Channel Type
8.3.3. United Kingdom Ad Tech Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By Organization Size
8.3.3.2.3. By Pricing Type
8.3.3.2.4. By End User
8.3.3.2.5. By Channel Type
8.3.4. Italy Ad Tech Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By Organization Size
8.3.4.2.3. By Pricing Type
8.3.4.2.4. By End User
8.3.4.2.5. By Channel Type
8.3.5. Spain Ad Tech Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By Organization Size
8.3.5.2.3. By Pricing Type
8.3.5.2.4. By End User
8.3.5.2.5. By Channel Type

9. Asia-Pacific Ad Tech Market Outlook

9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Organization Size
9.2.3. By Pricing Type
9.2.4. By End User
9.2.5. By Channel Type
9.2.6. By Country (China; India; Japan; South Korea; Australia)
9.3. Asia-Pacific: Country Analysis
9.3.1. China Ad Tech Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By Organization Size
9.3.1.2.3. By Pricing Type
9.3.1.2.4. By End User
9.3.1.2.5. By Channel Type
9.3.2. India Ad Tech Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By Organization Size
9.3.2.2.3. By Pricing Type
9.3.2.2.4. By End User
9.3.2.2.5. By Channel Type
9.3.3. Japan Ad Tech Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type
9.3.3.2.2. By Organization Size
9.3.3.2.3. By Pricing Type
9.3.3.2.4. By End User
9.3.3.2.5. By Channel Type
9.3.4. South Korea Ad Tech Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Type
9.3.4.2.2. By Organization Size
9.3.4.2.3. By Pricing Type
9.3.4.2.4. By End User
9.3.4.2.5. By Channel Type
9.3.5. Australia Ad Tech Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Type
9.3.5.2.2. By Organization Size
9.3.5.2.3. By Pricing Type
9.3.5.2.4. By End User
9.3.5.2.5. By Channel Type

10. Middle East and Africa Ad Tech Market Outlook

10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Organization Size
10.2.3. By Pricing Type
10.2.4. By End User
10.2.5. By Channel Type
10.2.6. By Country (UAE; Saudi Arabia; South Africa)
10.3. MEA: Country Analysis
10.3.1. South Africa Ad Tech Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type
10.3.1.2.2. By Organization Size
10.3.1.2.3. By Pricing Type
10.3.1.2.4. By End User
10.3.1.2.5. By Channel Type
10.3.2. Saudi Arabia Ad Tech Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type
10.3.2.2.2. By Organization Size
10.3.2.2.3. By Pricing Type
10.3.2.2.4. By End User
10.3.2.2.5. By Channel Type
10.3.3. UAE Ad Tech Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type
10.3.3.2.2. By Organization Size
10.3.3.2.3. By Pricing Type
10.3.3.2.4. By End User
10.3.3.2.5. By Channel Type

11. South America Ad Tech Market Outlook

11.1. Market Size & Forecast
11.1.1. By Value & Volume
11.2. Market Share & Forecast
11.2.1. By Type
11.2.2. By Organization Size
11.2.3. By Pricing Type
11.2.4. By End User
11.2.5. By Channel Type
11.2.6. By Country (Brazil; Argentina; Colombia)
11.3. South America: Country Analysis
11.3.1. Brazil Ad Tech Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Type
11.3.1.2.2. By Organization Size
11.3.1.2.3. By Pricing Type
11.3.1.2.4. By End User
11.3.1.2.5. By Channel Type
11.3.2. Argentina Ad Tech Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Type
11.3.2.2.2. By Organization Size
11.3.2.2.3. By Pricing Type
11.3.2.2.4. By End User
11.3.2.2.5. By Channel Type
11.3.3. Colombia Ad Tech Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Type
11.3.3.2.2. By Organization Size
11.3.3.2.3. By Pricing Type
11.3.3.2.4. By End User
11.3.3.2.5. By Channel Type

12. Market Dynamics

12.1. Drivers
12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

14.1. Competition Outlook
14.2. Global Players Profiled (Leading Companies)
14.2.1. WPP Group PLC
14.2.2. Omnicom Group Inc.
14.2.3. Publicis Groupe SA.
14.2.4. Interpublic Group of Companies, Inc.
14.2.5. Adobe Inc
14.2.6. Google LLC
14.2.7. The Trade Desk Inc
14.2.8. Criteo SA
14.2.9. IgnitionOne, Inc.
14.2.10. MediaMath Inc.

15. Strategic Recommendations

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

WPP Group PLC
Omnicom Group Inc
Publicis Groupe SA
Interpublic Group of Companies, Inc
Adobe Inc
Google LLC
The Trade Desk Inc
Criteo SA
IgnitionOne, Inc
MediaMath Inc

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