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AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 - 2030- Product Image
AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 - 2030- Product Image
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AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 - 2030

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    Report

  • 150 Pages
  • March 2025
  • Region: Global
  • Grand View Research
  • ID: 5990736
Description Jump to:
The global AdTech market size is anticipated to reach USD 1.58 trillion by 2030, growing at a CAGR of 14.4% from 2025 to 2030. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

AdTech Market Report Highlights

  • The demand-side platforms (DSPs) segment dominated the market in 2024 with a revenue share of over 33%. DSPs are widely adopted across the industry by advertisers and agencies for programmatic ad purchasing to facilitate real-time bidding and targeting of specific audiences on various channels, such as display, video, mobile, and connected TV (CTV).
  • The search advertising segment dominated the market in 2024. Search advertising continues to be a fundamental element of online marketing due to its capacity for delivering highly specific ads in relation to user intent.
  • The mobile segment accounted for the largest market share in 2024, due to the widespread adoption of smartphones, increasing mobile internet penetration, and the growing dominance of mobile-first consumer behavior.
  • The retail and consumer goods segment dominate the AdTech market in 2024, driven by the rapid growth of e-commerce and the increasing adoption of digital advertising strategies aimed at connecting with consumers.
  • The large enterprise segment dominated the market in 2024, due to increasing investments in advanced advertising technologies, data-driven marketing strategies, and AI-powered customer insights

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This Report Addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.3.1. Information analysis
1.3.2. Market formulation & data visualization
1.3.3. Data validation & publishing
1.4. 1.4 Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. AdTech Market Snapshot
2.2. AdTech Market- Segment Snapshot (1/2)
2.3. AdTech Market- Segment Snapshot (2/2)
2.4. AdTech Market- Competitive Landscape Snapshot
Chapter 3. AdTech Market - Industry Outlook
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s five forces analysis
3.4.2. Macroeconomic analysis
Chapter 4. AdTech Market: Solution Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. AdTech Market: Solution Movement Analysis, 2024 & 2030 (USD Million)
4.3. Demand-Side Platforms (DSPs)
4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Supply-Side Platforms (SSPs)
4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Ad Networks
4.5.1. Ad Networks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Data Management Platforms (DMPs)
4.6.1. Data Management Platforms (DMPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Others
4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. AdTech Market: Advertising Type Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. AdTech Market: Advertising Type Movement Analysis, 2024 & 2030 (USD Million)
5.3. Programmatic Advertising
5.3.1. Programmatic Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Search Advertising
5.4.1. Search Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Display Advertising
5.5.1. Display Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Mobile Advertising
5.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.7. Email Marketing
5.7.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.8. Native Advertising
5.8.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.9. Others
5.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. AdTech Market: Enterprise Size Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. AdTech Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
6.3. Small and Medium Enterprise (SME)
6.3.1. Small and Medium Enterprise (SME) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Large Enterprise
6.4.1. Large Enterprise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. AdTech Market: Platform Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. AdTech Market: Platform Movement Analysis, 2024 & 2030 (USD Million)
7.3. Mobile
7.3.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Web
7.4.1. Web Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Others
7.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. AdTech Market: Industry Vertical Estimates & Trend Analysis
8.1. Segment Dashboard
8.2. AdTech Market: Industry Vertical Movement Analysis, 2024 & 2030 (USD Million)
8.3. Media & Entertainment
8.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.4. BFSI
8.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5. Education
8.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6. Retail & Consumer Goods
8.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7. IT & Telecom
8.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.8. Healthcare
8.8.1. Healthcare Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
8.9. Others
8.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 9. Regional Estimates & Trend Analysis
9.1. AdTech Market by Region, 2024 & 2030
9.2. North America
9.2.1. North America AdTech Market Estimates & Forecasts, 2018 - 2030 (USD Million)
9.2.2. U.S.
9.2.2.1. U.S. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.2.3. Canada
9.2.3.1. Canada AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.2.4. Mexico
9.2.4.1. Mexico AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3. Europe
9.3.1. Europe AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3.2. U.K.
9.3.2.1. U.K. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3.3. Germany
9.3.3.1. Germany AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.3.4. France
9.3.4.1. France AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4. Asia Pacific
9.4.1. Asia Pacific AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.2. China
9.4.2.1. China AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.3. Japan
9.4.3.1. Japan AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.4. India
9.4.4.1. India AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.5. South Korea
9.4.5.1. South Korea AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4.6. Australia
9.4.6.1. Australia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.5. Latin America
9.5.1. Latin America AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.5.2. Brazil
9.5.2.1. Brazil AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6. Middle East and Africa
9.6.1. Middle East and Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6.2. UAE
9.6.2.1. UAE AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6.3. Saudi Arabia
9.6.3.1. Saudi Arabia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
9.6.4. South Africa
9.6.4.1. South Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 10. AdTech Market - Competitive Landscape
10.1. Recent Developments & Impact Analysis, By Key Market Participants
10.2. Company Categorization
10.3. Participant’s Overview
10.4. Financial Performance
10.5. Product Benchmarking
10.6. Company Market Positioning
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.8.1. Partnerships
10.8.2. New Product Launches
10.8.3. Merger & Acquisition
10.8.4. Expansion
10.9. Company Profiles
10.9.1. Adobe
10.9.1.1. Participant’s Overview
10.9.1.2. Financial Performance
10.9.1.3. Product Benchmarking
10.9.1.4. Recent Developments
10.9.2. Alibaba Group Holding Limited
10.9.2.1. Participant’s Overview
10.9.2.2. Financial Performance
10.9.2.3. Product Benchmarking
10.9.2.4. Recent Developments
10.9.3. Amazon.com, Inc.
10.9.3.1. Participant’s Overview
10.9.3.2. Financial Performance
10.9.3.3. Product Benchmarking
10.9.3.4. Recent Developments
10.9.4. Criteo
10.9.4.1. Participant’s Overview
10.9.4.2. Financial Performance
10.9.4.3. Product Benchmarking
10.9.4.4. Recent Developments
10.9.5. Facebook Incorporation
10.9.5.1. Participant’s Overview
10.9.5.2. Financial Performance
10.9.5.3. Product Benchmarking
10.9.5.4. Recent Developments
10.9.6. Google LLC
10.9.6.1. Participant’s Overview
10.9.6.2. Financial Performance
10.9.6.3. Product Benchmarking
10.9.6.4. Recent Developments
10.9.7. Microsoft Incorporation
10.9.7.1. Participant’s Overview
10.9.7.2. Financial Performance
10.9.7.3. Product Benchmarking
10.9.7.4. Recent Developments
10.9.8. SpotX
10.9.8.1. Participant’s Overview
10.9.8.2. Financial Performance
10.9.8.3. Product Benchmarking
10.9.8.4. Recent Developments
10.9.9. SpotX
10.9.9.1. Participant’s Overview
10.9.9.2. Financial Performance
10.9.9.3. Product Benchmarking
10.9.9.4. Recent Developments
10.9.10. Verizon
10.9.10.1. Participant’s Overview
10.9.10.2. Financial Performance
10.9.10.3. Product Benchmarking
10.9.10.4. Recent Developments
List of Tables
Table 1 AdTech market 2018 - 2030 (USD Million)
Table 2 AdTech market, by region, 2018 - 2030 (USD Million)
Table 3 AdTech market, by solution, 2018 - 2030 (USD Million)
Table 4 AdTech market, by advertising type, 2018 - 2030 (USD Million)
Table 5 AdTech market, by enterprise size, 2018 - 2030 (USD Million)
Table 6 AdTech market, by platform, 2018 - 2030 (USD Million)
Table 7 AdTech market, by industry vertical, 2018 - 2030 (USD Million)
Table 8 Demand-side platforms (dsps) market by region, 2018 - 2030 (USD Million)
Table 9 Supply-side platforms (ssps) market by region, 2018 - 2030 (USD Million)
Table 10 Ad networks market by region, 2018 - 2030 (USD Million)
Table 11 Data management platforms (dmps) market by region, 2018 - 2030 (USD Million)
Table 12 Others market by region, 2018 - 2030 (USD Million)
Table 13 Programmatic advertising market by region, 2018 - 2030 (USD Million)
Table 14 Search advertising market by region, 2018 - 2030 (USD Million)
Table 15 Display advertising market by region, 2018 - 2030 (USD Million)
Table 16 Email marketing market by region, 2018 - 2030 (USD Million)
Table 17 Native advertising market by region, 2018 - 2030 (USD Million)
Table 18 Others market by region, 2018 - 2030 (USD Million)
Table 19 Small and medium enterprise (sme) market by region, 2018 - 2030 (USD Million)
Table 20 Large enterprise market by region, 2018 - 2030 (USD Million)
Table 21 Mobile market by region, 2018 - 2030 (USD Million)
Table 22 Web market by region, 2018 - 2030 (USD Million)
Table 23 Others market by region, 2018 - 2030 (USD Million)
Table 24 Media & entertainment market by region, 2018 - 2030 (USD Million)
Table 25 BFSI market by region, 2018 - 2030 (USD Million)
Table 26 Education market by region, 2018 - 2030 (USD Million)
Table 27 Retail & consumer goods market by region, 2018 - 2030 (USD Million)
Table 28 IT & telecom market by region, 2018 - 2030 (USD Million)
Table 29 Healthcare market by region, 2018 - 2030 (USD Million)
Table 30 Others market by region, 2018 - 2030 (USD Million)
Table 31 North America AdTech market by solution, 2018 - 2030 (USD Million)
Table 32 North America AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 33 North America AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 34 North America AdTech market by platform, 2018 - 2030 (USD Million)
Table 35 North America AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 36 U.S. AdTech market by solution, 2018 - 2030 (USD Million)
Table 37 U.S. AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 38 U.S. AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 39 U.S. AdTech market by platform, 2018 - 2030 (USD Million)
Table 40 U.S. AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 41 Canada AdTech market by solution, 2018 - 2030 (USD Million)
Table 42 Canada AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 43 Canada AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 44 Canada AdTech market by platform, 2018 - 2030 (USD Million)
Table 45 Canada AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 46 Mexico AdTech market by solution, 2018 - 2030 (USD Million)
Table 47 Mexico AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 48 Mexico AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 49 Mexico AdTech market by platform, 2018 - 2030 (USD Million)
Table 50 Mexico AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 51 Europe AdTech market by solution, 2018 - 2030 (USD Million)
Table 52 Europe AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 53 Europe AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 54 Europe AdTech market by platform, 2018 - 2030 (USD Million)
Table 55 Europe AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 56 Germany AdTech market by solution, 2018 - 2030 (USD Million)
Table 57 Germany AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 58 Germany AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 59 Germany AdTech market by platform, 2018 - 2030 (USD Million)
Table 60 Germany AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 61 U.K. AdTech market by solution, 2018 - 2030 (USD Million)
Table 62 U.K. AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 63 U.K. AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 64 U.K. AdTech market by platform, 2018 - 2030 (USD Million)
Table 65 U.K. AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 66 France AdTech market by solution, 2018 - 2030 (USD Million)
Table 67 France AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 68 France AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 69 France AdTech market by platform, 2018 - 2030 (USD Million)
Table 70 France AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 71 Asia Pacific AdTech market by solution, 2018 - 2030 (USD Million)
Table 72 Asia Pacific AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 73 Asia Pacific AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 74 Asia Pacific AdTech market by platform, 2018 - 2030 (USD Million)
Table 75 Asia Pacific AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 76 China AdTech market by solution, 2018 - 2030 (USD Million)
Table 77 China AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 78 China AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 79 China AdTech market by platform, 2018 - 2030 (USD Million)
Table 80 China AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 81 Japan AdTech market by solution, 2018 - 2030 (USD Million)
Table 82 Japan AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 83 Japan AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 84 Japan AdTech market by platform, 2018 - 2030 (USD Million)
Table 85 Japan AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 86 India AdTech market by solution, 2018 - 2030 (USD Million)
Table 87 India AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 88 India AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 89 India AdTech market by platform, 2018 - 2030 (USD Million)
Table 90 India AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 91 South Korea AdTech market by solution, 2018 - 2030 (USD Million)
Table 92 South Korea AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 93 South Korea AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 94 South Korea AdTech market by platform, 2018 - 2030 (USD Million)
Table 95 South Korea AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 96 Australia AdTech market by solution, 2018 - 2030 (USD Million)
Table 97 Australia AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 98 Australia AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 99 Australia AdTech market by platform, 2018 - 2030 (USD Million)
Table 100 Australia AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 101 Latin America AdTech market by solution, 2018 - 2030 (USD Million)
Table 102 Latin America AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 103 Latin America AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 104 Latin America AdTech market by platform, 2018 - 2030 (USD Million)
Table 105 Latin America AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 106 Brazil AdTech market by solution, 2018 - 2030 (USD Million)
Table 107 Brazil AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 108 Brazil AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 109 Brazil AdTech market by platform, 2018 - 2030 (USD Million)
Table 110 Brazil AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 111 Middle East & Africa AdTech market by solution, 2018 - 2030 (USD Million)
Table 112 Middle East & Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 113 Middle East & Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 114 Middle East & Africa AdTech market by platform, 2018 - 2030 (USD Million)
Table 115 Middle East & Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 116 South Africa AdTech market by solution, 2018 - 2030 (USD Million)
Table 117 South Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 118 South Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 119 South Africa AdTech market by platform, 2018 - 2030 (USD Million)
Table 120 South Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 121 UAE AdTech market by solution, 2018 - 2030 (USD Million)
Table 122 UAE AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 123 UAE AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 124 UAE AdTech market by platform, 2018 - 2030 (USD Million)
Table 125 UAE AdTech market by industry vertical, 2018 - 2030 (USD Million)
Table 126 Saudi Arabia AdTech market by solution, 2018 - 2030 (USD Million)
Table 127 Saudi Arabia AdTech market by advertising type, 2018 - 2030 (USD Million)
Table 128 Saudi Arabia AdTech market by enterprise size, 2018 - 2030 (USD Million)
Table 129 Saudi Arabia AdTech market by platform, 2018 - 2030 (USD Million)
Table 130 Saudi Arabia AdTech market by industry vertical, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 AdTech market segmentation
Fig. 2 Information Procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot (1/2)
Fig. 8 Segment snapshot (2/2)
Fig. 9 Competitive landscape snapshot
Fig. 10 AdTech market value, 2024 (USD Million)
Fig. 11 AdTech market - end-use value chain analysis
Fig. 12 AdTech market dynamics
Fig. 13 AdTech market: Porter's five forces analysis
Fig. 14 AdTech market: PESTEL analysis
Fig. 15 AdTech market share by solution, 2024 & 2030 (USD Million)
Fig. 16 AdTech market, by solution: market share, 2024 & 2030
Fig. 17 Demand-side platforms (DSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 18 Supply-side platforms (SSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Ad networks market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Data management platforms (DMPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 20 AdTech market share by advertising type, 2024 & 2030 (USD Million)
Fig. 21 AdTech market, by advertising type: market share, 2024 & 2030
Fig. 22 Programmatic Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 23 Search Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 24 Display Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 25 Mobile Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 Email Marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 Native Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 15 AdTech market share by enterprise size, 2024 & 2030 (USD Million)
Fig. 16 AdTech market, by enterprise size: market share, 2024 & 2030
Fig. 17 Small and medium enterprise (SME) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 18 Large enterprise market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 15 AdTech market share by platform, 2024 & 2030 (USD Million)
Fig. 16 AdTech market, by platform: market share, 2024 & 2030
Fig. 17 Mobile market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 18 Web market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 20 AdTech market share by industry vertical, 2024 & 2030 (USD Million)
Fig. 21 AdTech market, by industry vertical: market share, 2024 & 2030
Fig. 22 Media & Entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 23 BFSI market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 24 Education market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 25 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 28 AdTech market revenue, by region, 2024 & 2030 (USD Million)
Fig. 29 Regional marketplace: key takeaways (1/2)
Fig. 30 Regional marketplace: key takeaways (2/2)
Fig. 31 North America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 32 U.S. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 Canada AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Mexico AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 Europe AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 36 Germany AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 37 U.K. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 38 France AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 39 Asia Pacific AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 40 China AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 41 Japan AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 42 India AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 43 South Korea AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 44 Australia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 45 Latin America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 46 Brazil AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 47 MEA AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 48 UAE AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 49 South Africa AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 50 Saudi Arabia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 51 Key company categorization
Fig. 52 Company market positioning
Fig. 53 Strategic framework

Companies Mentioned

  • Adobe
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Criteo
  • Facebook Incorporation
  • Google Incorporation
  • Microsoft Incorporation
  • SpotX
  • Twitter Incorporation
  • Verizon

Methodology

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Table Information

Report AttributeDetails
No. of Pages150
PublishedMarch 2025
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 719.62 Billion
Forecasted Market Value ( USD ) by 2030 $ 1580 Billion
Compound Annual Growth Rate14.4%
Regions CoveredGlobal
No. of Companies Mentioned10

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