Adtech - Global Strategic Business Report

The global market for Adtech was estimated at US$562.1 Billion in 2023, and is projected to reach US$1.3 Trillion by 2030, growing at a CAGR of 13.0% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

The growth in the adtech market is driven by several factors, including the ongoing digital transformation of media, the increased sophistication of programmatic advertising, and shifts in consumer media consumption habits. The move towards digital and streaming media, such as over-the-top (OTT) platforms and connected TV (CTV), provides new channels for ad delivery, where adtech plays a crucial role in content monetization. Innovations in machine learning and artificial intelligence significantly enhance the ability of ad platforms to analyze data, predict user behavior, and optimize ad placements in real time, thereby increasing the efficiency and effectiveness of advertising campaigns. Additionally, consumer demand for more engaging and less intrusive ads drives the development of creative ad formats and personalization technologies that respect user preferences and improve the user experience. These trends, combined with the growing need for comprehensive cross-channel advertising strategies, ensure robust demand for advanced adtech solutions, underlining its pivotal role in shaping future advertising practices.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Adtech Solutions segment, which is expected to reach US$817.0 Billion by 2030 with a CAGR of a 12.4%. The Adtech Services segment is also set to grow at 14.1% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $153.1 Billion in 2023, and China, forecasted to grow at an impressive 17.4% CAGR to reach $289.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Adtech Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Adtech Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Adtech Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players such as Adform, Adobe Inc., Affle, and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 36 Featured):

• Adform
• Adobe Inc.
• Affle
• Celtra, Inc.
• Criteo
• Demandbase, Inc.
• Equativ
• InMobi
• Innovid
• Luna Media Group LLC
• Microsoft Advertising
• Oracle Corporation
• Quantcast
• Trade Desk
• Yahoo! Advertising;