All Apps Aren't Equal: United States Smart Home User Experiences

Report
72 Pages
October 2022
Region: United States
Parks Associates
ID: 5639026

This consumer research provides an in-depth examination of the user experience among smart home app users. It quantifies consumer preferences and pain points, the value of unified versus endpoint solutions, app usage patterns by use case and contexts and the relative importance of the app experience for purchasing and consumer satisfaction. The research also explores preferences for modes of interaction, such as voice versus touch, and relative value of multiple apps that can be used for varying smart home tasks.

Survey Methodology and DefinitionsDefining Home Control

Executive Summary

Smart Home Device Adoption by Security System Ownership
Smart Home Control Platform User Experience for Platform Used Most
Ideal Control App Experience
Smart Home Platforms
Preferred Type of Company Making a Unified Control App
Brand Preference for a Single Brand Household

Smart Home Overview

Smart Home Device Ownership
Average Smart Home Devices Owned
Number of Smart Home Devices Owned

Home Control App Use and Segments

Security and Smart Home Device Control App
Average Numbers of Smart Home Devices Owned by Smart Home Control Methods
Adoption of Home Control App by Ownership Segment
Security and Smart Home Device Control App Usage by Smart Home Ownership Segment
Smart Home Device Adoption by Security System Ownership
Smart Home Device Adoption by Control App Segments

Share of Specific Control Platforms

Platforms Used to Control Smart Home Devices
Most Used Smart Home Device Control Platform

The Ideal App Experience

Ideal Control App Experience by Adoption Segment
Ideal Control App Experience by Age
Ideal Control App Experience by Smart Home Device Owners
Ideal Control App Experience by Smart Home Device Owner & Intender Segment

Understanding Unified App Users

Smart Home Control Platform User Experience for Platform Used Most
Smart Home Device Control Platform User Experience by Age Groups
Smart Home Device Control Platform User Experience by Adoption Segment
Smart Home Device Control Platform User Experience by Problem Efforts Segment
Problems Experienced in the Past 12 Months
Effort Required to Solve the Problems
App design makes it easy to use

Understanding OS patterns and Voice Control Users

Primary Control Method of Smart Home Devices Units
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Lighting & Home Management Device
Personal Smartphone Operation System by Smart Home Device Ownership
Family Smartphone OS Segment
High Agreement: Assistant is Easy to Communicate With
Voice Assistant Usage by Personal Smartphone OS
Voice Assistant Control Adoption by Smart Home Device

The Preferred App Provider

Smart home device owners interested in getting a single unified control app
% Saying they want a unified app from a given provider type MOST
Reasons for Choosing Source of a Single Unified App
Reasons for Choosing a Single Unified App Provider, by Preferred Provider Type
Smartphone OS of Respondents Who Prefer Getting the App from Smartphone OS Provider
Brand Owned by Respondents Who Prefer Getting the App from Smart Speaker/Display Brand
Reasons for Not Choosing a Single Unified App Provider

Single-Brand Households

Interest in a Single Brand Household
Brand Preference for a Single Brand Household
Brands Preference for a Single Brand Household by Adoption Segment
Brands Preference for a Single Brand Household by Smart Home Device Ownership Segment

Selling Interoperability

Importance of Smart Home Device Integration for Future Purchase
Consumers Rating High Importance for “Matter” Mark
High Importance of “Matter” Mark by Smart Home Control Methods
High Importance of “Matter” Mark by Most Used Smart Home Control Platform
High Importance of “Matter” Mark by Interest in a Single-Brand Home
High Importance of “Matter” Mark by Smart Home Ownership Segment
High Importance of “Matter” Mark by Demographic Factors

Appendix

Table of Contents

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