Middle East & Africa Nutraceuticals Market Outlook, 2027

The term nutraceutical is applied to products that are isolated from food products (such as cereals, soups, and beverages), herbal products, dietary supplements, and specific diets etc. According to the widely accepted definition, nutraceuticals are types of foods or beverages that, through the addition of certain active ingredients, can offer additional health benefits beyond their basic nutritional values. The growth of the nutraceutical market in the Middle East & Africa region is attributed to the growing number of retail and pharmacy chains. In addition to that, self-medication is a widely adopted concept across the region. Based on that, many consumers avoid visiting healthcare professionals for minor ailments. This trend has contributed to the spread of knowledge about nutraceutical products across the region. Further, the higher enhancement in product offerings by various market players present in the region is one of the major drivers for the nutraceutical market. In GCC, nutraceutical products are highly consumed by the age group of 0-10 years in order to attain proper growth of the developing body. However, the ageing population across the region also increases demand for these products due to additional health benefits. Increasing per capita income and a proactive lifestyle are driving growing acceptance of nutraceuticals.

According to the research report titled Middle East & Africa Nutraceuticals Market Outlook, 2027 the market is projected to expand with more than 7.8% CAGR for 2022-2027. The increasing medical costs and the growing incidence of non-communicable diseases are expected to direct consumer attraction towards the adoption of effective alternative options. Also, increased weight management programs and a positive outlook for medical nutrition provided by these products have boosted the overall demand. The Middle East & Africa nutraceutical market is segmented into three prominent countries, including the UAE, Saudi Arabia, and South Africa. Among these types, South Africa is projected to dominate the market during the upcoming timeframe.

The South Africa nutraceuticals market is projected to be primarily driven by change in the consumer lifestyles and preferences. South Africa nutraceuticals market has tapped into a vein of vitality that has seen extraordinary growth in recent years which is largely driven by consumers’ increased interest in healthy living and a need to diminish their risk of illness. According to the report, South Africa nutraceuticals market is segmented into three product types including dietary supplements, functional food and functional beverage. Among these types, functional food segment is projected to attain higher revenue share during the forecast period. However, growing demands for functional beverage segment is fuelling the market growth and is expected to rise with higher CAGR for 2022-2027.

Based on dietary supplement types, the market is segmented into vitamins, minerals, botanicals, amino acids & proteins, probiotics, and others (enzymes, fibers, specialty carbohydrates, omega 3, carotenoids, glucosamine, chondroitin, and polyols), etc. Among these types, the vitamins segment is dominating the market by occupying the largest market share in the Middle East & Africa nutraceuticals market. Based on functional food types, the market is segregated into bakery & cereals, dairy products, meat, fish & eggs, soy products, and fats & oils, etc. Among these types, the dairy products segment is anticipated to lead the market during the upcoming timeframe. However, based on functional beverage types, the market is segmented into energy drinks, sports drinks, fortified juices, and dairy and dairy alternative products. Among these types, energy drinks dominated the market in 2021 and are expected to continue to do so, followed by sports drinks., supermarkets and hypermarkets are some of the most visited and desired locations for nutraceutical manufacturers to showcase their product portfolios in the Middle East and Africa region. Over the last decade, supermarkets and hypermarkets have been experiencing massive expansion across the country and are therefore some of the most dominant channels for the sale of nutraceuticals. The ease of use of a variety of brands has been a key factor in catering to various consumer preferences. This in turn increased the sales of nutraceuticals, thereby boosting the growth of the market in the region.

COVID-19 impacts:

The global COVID-19 pandemic harmfully impacted several economies across the world, including the Middle East and Africa, forcing the national governments to strike severe restrictions on the movement of goods and people to alleviate the spread of the virus. However, the pandemic has also encouraged consumers to re-evaluate their food habits and lifestyles. These factors have boosted the growth of the nutraceutical market across the region over the past few months with the entry of a number of global and local players.

Major Companies present in the market:

Herbalife Nutrition, AMWAY Corp., Bayer AG, Pfizer Inc., GlaxoSmithKline plc., Abbott Laboratories, Glanbia plc, Archer Daniels Midland Company, Nu Skin Enterprises, Inc., Nestle SA, Danone SA, General Mills Inc., Tyson Foods, Monster Beverage Corporation, The Coca-Cola Company, Arla Foods amba, PepsiCo Inc.

Considered in this report

• Geography: Middle East & Africa
• Historic Year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Middle East & Africa nutraceuticals market with its value and forecast along with its segments
• Country wise nutraceuticals market analysis
• Application wise nutraceuticals market distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• UAE
• Saudi Arabia
• South Africa

Based on product type of nutraceuticals market in the report:

• Dietary Supplements (Vitamin, Minerals, Herbal Supplements, Probiotic, Amino acid/Protein& Others)
• Functional Foods (Bakery & Cereals, Dairy Products, Meat, Fish & Eggs, Soy Products, Fats & Oils & Others)
• Functional Beverages (Energy Drinks, Sports Drinks, Dairy & Dairy Alternative Drinks, Fortified Juices & Others)

Based on Distribution channel type of nutraceuticals in the report:

• Supermarkets & Hypermarkets
• Convenience Stores
• Drug and Pharmacies
• Online Retail Stores
• Other Distribution Channels

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to food & beverage industry, nutrition industry, pharmaceutical industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.