Outdoor Structures Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection' report offers a comprehensive insight into consumer attitudes in the UK outdoor structures market. The report focuses on eight key subcategories: sheds, garden buildings, paving, decking, fencing, garden storage, green houses, and garden features. Consumer data is based on our 2022 UK Outdoor Structures survey, using a panel of 2,000 nationally representative consumers.
Scope
- B&Q is the most shopped retailer for outdoor structures
- More than half of the consumers made their outdoor structures purchases online
- Standalone out of town stores were the shops of choice for consumers going instore to browse and purchase outdoor structures
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- B&Q Shopper Profile, 2022
- Amazon Shopper Profile, 2022
- Argos Shopper Profile, 2022
- B&M Shopper Profile, 2022
- Wickes Shopper Profile, 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Shopper Research Process, 2022
- Shopper Research Process - Shopper Interaction With Staff, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Outdoor Structures, 2022
- Satisfaction with Online Shopping for Outdoor Structures, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Methodology & Contacts
List of Tables
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
List of Figures
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- B&Q Shopper Profile, 2022
- Amazon Shopper Profile, 2022
- Argos Shopper Profile, 2022
- B&M Shopper Profile, 2022
- Wickes Shopper Profile, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Outdoor Structures, 2022
- Satisfaction with Online Shopping for Outdoor Structures, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- B&Q
- Blue Diamond
- Gardensupplydirect.co.uk
- Homebase
- IKEA
- Local garden centre
- Robert Dyas
- Screwfix
- The Range
- Travis Perkins
- Wickes
