Water purifiers remove biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi, and other impurities from contaminated water to make it potable. The penetration of water purifiers is relatively higher in developed regions while huge areas in developing countries still remain untapped. Water purifiers emerged as a primary necessity for consumers in developing economies where the level of water pollution is high.
Increase in disposable income of customers, rise in incidence of waterborne diseases, rapid industrial development leading to water pollution, and improvement in health of people are the prime drivers of the global water purifier market. Moreover, developing nations offer lucrative opportunities for market players, as they are characterized by large population and heavy water pollution. However, increase in demand for packaged drinking water poses threat toward the growth of the market. Low market penetration in rural areas due to lack of awareness for health and sanitation is expected to pose challenges in the growth of the global water purifier market. Moreover, high rate of pollution and population growth in the developing countries boost the growth of the market. Improvement in standard of living and rise in concerns of health & wellness are expected to boost the growth of the water purifier market in future. Therefore, the global water purifier market is expected to witness rapid growth in the developing economies in future.
The water purifier market is segmented on the basis of technology, distribution channel, portability, and end user. Depending on technology, the water purifier market is classified into UV, RO, and gravity based. By distribution channel, the water purifier market is divided into retail sales, direct sales, and online. By portability, it is bifurcated into portable and non-portable. By end user, the market comprises of commercial and residential. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Russia, Rest of Europe, and Western Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Middle East, and rest of LAMEA).
Comprehensive analysis and profiles of major market players, such as Best Water Technology Group, Brita GmbH, Tata Chemicals, Panasonic, Amway Corporation, Aquasana, HaloSource, Inc., GE Water & Process Technologies, Inc., Eureka Forbes Limited, Kent RO System Ltd., and others have been provided in the report. The renowned market players focus on launching well-equipped products with advanced water purification technologies. These players have heavily invested in R&D activities to introduce water purifiers equipped with reverse osmosis, ozone, ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies. Moreover, purifiers installed with Wi-Fi technology and filter pitchers have been launched in the market. The market players are expected to launch more innovative products and solutions to cater to the rise in demand for potable water.
In 2016, Bluewater Group, a water purifier company, based in China launched three new products that are unique in terms of design, technology, and affordability. In 2015, Kent RO launched two new models, named Aura and Eternal, based on high-efficiency particulate air (HEPA) in the Indian market to gain stronger foothold in the market.
Increase in disposable income of customers, rise in incidence of waterborne diseases, rapid industrial development leading to water pollution, and improvement in health of people are the prime drivers of the global water purifier market. Moreover, developing nations offer lucrative opportunities for market players, as they are characterized by large population and heavy water pollution. However, increase in demand for packaged drinking water poses threat toward the growth of the market. Low market penetration in rural areas due to lack of awareness for health and sanitation is expected to pose challenges in the growth of the global water purifier market. Moreover, high rate of pollution and population growth in the developing countries boost the growth of the market. Improvement in standard of living and rise in concerns of health & wellness are expected to boost the growth of the water purifier market in future. Therefore, the global water purifier market is expected to witness rapid growth in the developing economies in future.
The water purifier market is segmented on the basis of technology, distribution channel, portability, and end user. Depending on technology, the water purifier market is classified into UV, RO, and gravity based. By distribution channel, the water purifier market is divided into retail sales, direct sales, and online. By portability, it is bifurcated into portable and non-portable. By end user, the market comprises of commercial and residential. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Russia, Rest of Europe, and Western Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Middle East, and rest of LAMEA).
Comprehensive analysis and profiles of major market players, such as Best Water Technology Group, Brita GmbH, Tata Chemicals, Panasonic, Amway Corporation, Aquasana, HaloSource, Inc., GE Water & Process Technologies, Inc., Eureka Forbes Limited, Kent RO System Ltd., and others have been provided in the report. The renowned market players focus on launching well-equipped products with advanced water purification technologies. These players have heavily invested in R&D activities to introduce water purifiers equipped with reverse osmosis, ozone, ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies. Moreover, purifiers installed with Wi-Fi technology and filter pitchers have been launched in the market. The market players are expected to launch more innovative products and solutions to cater to the rise in demand for potable water.
In 2016, Bluewater Group, a water purifier company, based in China launched three new products that are unique in terms of design, technology, and affordability. In 2015, Kent RO launched two new models, named Aura and Eternal, based on high-efficiency particulate air (HEPA) in the Indian market to gain stronger foothold in the market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current water purifier market trends, estimations, and dynamics of the global water purifier market from 2022 to 2031 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped based on their water purifier market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the water purifier market segmentation assists to determine the prevailing water purifier market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global water purifier market, key players, market segments, and growth strategies.
Key Market Segments
By Technology
- Uv
- Ro
- Gravity Based
By End User
- Commercial
- Residential
By Distribution Channel
- Retail Stores
- Direct Sales
- Online
By Portability
- Portable
- Non Portable
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Russia
- Western Europe
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Middle East
- Rest of LAMEA
Key Market Players
- amway corporation
- A. O. SMITH CORPORATION (AQUASANA INC.)
- BEST WATER TECHNOLOGY
- EUREKA FORBES LIMITED
- HALO SOURCE INC.
- KENT RO SYSTEM LTD
- LG ELECTRONICS
- Panasonic Corporation
- SUEZ WATER TECHNOLOGIES & SOLUTIONS
- Tata Chemicals Ltd
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: WATER PURIFIER MARKET, BY TECHNOLOGY
CHAPTER 5: WATER PURIFIER MARKET, BY END USER
CHAPTER 6: WATER PURIFIER MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: WATER PURIFIER MARKET, BY PORTABILITY
CHAPTER 8: WATER PURIFIER MARKET, BY REGION
CHAPTER 9: COMPANY LANDSCAPE
CHAPTER 10: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Executive Summary
According to this report titled, 'Water Purifier Market by Technology, Distribution Channel, Portability, and End User: Global Opportunity Analysis and Industry Forecast, 2022-2031,” the global water purifier market was valued at $29,998.15 million in 2020, and is estimated to reach $92,082.60 million by 2031, growing at a CAGR of 10.1% from 2022 to 2031.LAMEA is expected to grow at the highest CAGR of 12.3% during the forecast period, followed by Asia-Pacific, registering a CAGR of 10.3% during the forecast period.
Water purifier market analysis shows the penetration rate of water purifiers is anticipated to increase in the near future, due to rise in concerns of health and wellness among people in the LAMEA and Asia-Pacific regions creating water purifier market opportunities. However, the North American and European markets are expected to witness slower growth during the forecast period, as these markets are nearing maturity. Smart water purifier is becoming new water purifier market trends, the smart water purifiers are easy to use and has many stages of purification also it monitor the water quality and set up all setting as per requirements.
On the basis of technology, the RO water purifier segment occupied the largest water purifier market share of 66.3% in 2020, followed by the UV segment with 20.4%, and is expected to grow at the highest CAGR of 9.5% from 2022 to 2031. RO water purification systems are widely adopted across the globe, due to their performance efficiency, low electricity consumption, and regular technological innovation. However, the UV & gravity-based water purifiers segment is expected to witness decline in the water purifier market growth during the forecast period. UV water purifiers are less efficient and cost-effective as compared to RO water purifiers, which increases RO water purifiers’ adoption among low-income groups.
On the basis of end user, the market is categorized into commercial and residential. The residential users segment occupied a significant market share of 74.3% in 2020 and is expected to grow at a CAGR of 9.9% from 2022 to 2031. This is attributed to the fact that water purifiers gained popularity among residential users, due to deteriorating water quality, rise in urbanization, and surge in incidence of waterborne diseases. However, the commercial segment accounted for 25.7% market share in 2020 and is expected to grow at a CAGR of 10.6% in the near future, owing to rise in the number of offices, schools, restaurants, and hotels all around the globe.
On the basis of distribution channel, the market is segmented into retail stores, direct sales, and online channels. The retail stores segment held a major share of 73.4% in 2020 as compared to others. This was attributed to higher affinity of consumers toward physical stores, as they are perceived to be safe and allow consumers to try the product before purchase. Moreover, retail stores have the added advantage of immediate gratification, which further boosts its popularity
Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Among these, Asia-Pacific accounted for around 69% of the overall market share in 2020, in terms of value, owing to increase in urbanization, surge in income levels, and rise in health awareness among people in this region. However, the LAMEA region is expected to witness the highest CAGR of 12.3% from 2022 to 2031. This is attributed to rise in penetration level of water purifiers, upsurge in population, and deterioration in quality of water. Europe and North America are among the region leading toward maturity and have witnessed increased penetration of water purifiers. Europe water purifier market size accounted for a sales revenue of4,259.70 million in 2020 and is anticipated to grow at a CAGR of 9.1% during water purifier market forecast period. However, the North American market is expected to exhibit a CAGR of 8.4% during the forecast period, accounting for8,747.80 million by 2031.
Key findings of the Study
- By region, Asia-Pacific is expected to lead the market, growing at the highest CAGR of 10.3%, in terms of revenue, from 2022 to 2031.
- By technology, the RO segment is expected to grow at a CAGR of 10.4%, in terms of revenue, from 2022 to 2031.
- By end user, the commercial segment is expected to grow at a CAGR of 10.6%, in terms of revenue, from 2022 to 2031.
- By region, Japan is the largest country, in terms of revenue generation, in the market, and is expected to grow at a CAGR of 10.4% from 2022 to 2031.
- The major players in the industry have adopted strategies such as acquisition, partnership & agreement, merger, and geographical expansion to expand their market share and increase profitability. The key players operating in the water purifier industry include Amway Corporation, A. O. Smith Corporation (Aquasana Inc.), Best Water Technology Group, Halo Source Inc., Eureka Forbes Limited, Kent RO System Ltd., LG Electronics, Panasonic Corporation, SUEZ Water Technologies & Solutions (GE Water & Process Technologies Inc.), and Tata Chemicals Ltd.
Companies Mentioned
- amway corporation
- A. O. SMITH CORPORATION (AQUASANA INC.)
- BEST WATER TECHNOLOGY
- EUREKA FORBES LIMITED
- HALO SOURCE INC.
- KENT RO SYSTEM LTD
- LG ELECTRONICS
- Panasonic Corporation
- SUEZ WATER TECHNOLOGIES & SOLUTIONS
- Tata Chemicals Ltd
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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