Water Purifier Market Outlook, 2030

Water purification, once a luxury for a few, has become a necessity worldwide, driven by urbanization, industrialization, and changing climate patterns that contribute to water scarcity and contamination. The roots of the market can be traced back to the early 20th century when waterborne diseases like cholera and typhoid pushed people to find effective methods of purifying water. The development of chlorine disinfection and early filtration systems marked the beginning of water purification technology, which gradually evolved as the world sought better solutions for clean drinking water.

In addition, the demand for water purification systems in developing countries is fuelled by an increase in the availability of safe water by municipalities and an upsurge in the number of water recycling treatments. Increasing consumer awareness about the benefits of purified water, coupled with rising consumer expenditure, will drive the market growth across the globe. Major players in the market are focusing on the expansion of their geographical footprint in different regions across the globe and expansion of their product lines. For instance, in 2021, A.O. Smith, a prominent player in the market, launched a new under-the-counter water treatment unit with UV plus silver-activated post-carbon technology in the Indian market. Some of the emerging nations witnessed an increase in disposable income, owing to the skill development of their populations and a rise in employment in service-cantered industries. The situation in developing economies is worse due to scarcity of fresh water, rise in pollution, and rapid surge in population. This increased the demand for water purification systems in these fields and contributed toward the development of the water purifier market. Increasing concerns toward health and well-being among the global population has led to the adoption of water purifiers. This serves as a key factor that substantially contributes toward the growth of the global market.

According to the research report 'Global Water Purifier Market Outlook, 2030,', the Global Water Purifier market was valued at more than USD 30.65 Billion in 2024, and expected to reach a market size of more than USD 47.58 Billion by 2030 with the CAGR of 7.77% from 2025-2030. Innovations in water purification technologies have been one of the key drivers of market expansion. Researchers and manufacturers have introduced new systems that go beyond simple filtration to offer multi-functional solutions, such as smart water purifiers with automatic filter change indicators and IoT-based connectivity. These innovations cater to the growing need for convenience, energy efficiency, and improved water quality.

Additionally, there has been a rise in portable water purifiers, catering to adventure enthusiasts, travelers, and people in rural areas who lack access to centralized water treatment facilities. Governments around the world have played a critical role in shaping the water purifier market, particularly through regulatory frameworks and incentives for water treatment technologies. In many countries, governments have introduced policies to ensure access to clean drinking water and to encourage the development of sustainable water purification solutions. Public health initiatives have focused on educating citizens about water contamination and the importance of water purification, driving consumer adoption of these products. Moreover, several governments have partnered with private sector players to develop water infrastructure in underserved areas, offering affordable water purifiers to low-income households. Furthermore, regulations regarding water quality standards have forced manufacturers to continuously innovate and improve the efficiency of their products. The market is also seeing a rise in eco-friendly solutions, with companies developing purifiers that use minimal energy and do not generate harmful waste. Some manufacturers have introduced systems that use solar energy for purification, particularly in remote areas with limited access to electricity. These green initiatives align with global sustainability goals and further propel the water purifier market.

Market Drivers

Rising Health Awareness and Waterborne Diseases: One of the most significant drivers of the global water purifier market is the increasing awareness about health and hygiene, particularly in relation to waterborne diseases. Contaminated water is a primary cause of several deadly diseases like cholera, dysentery, and typhoid, especially in developing nations where sanitation infrastructure is inadequate. With greater access to information, people are becoming more conscious of the link between water quality and overall health.

Increasing Water Scarcity and Pollution: Water scarcity has become a critical issue across the globe, exacerbated by rapid urbanization, population growth, and climate change. Regions such as parts of Africa, the Middle East, and South Asia are experiencing significant challenges related to the availability of fresh water. Polluted rivers, lakes, and groundwater sources make the situation worse. This has led to a higher reliance on water purification technologies to make available water sources drinkable. In countries like India, China, and parts of Africa, where water quality is a persistent issue, there is an increasing demand for cost-effective water purifiers.

Market Challenges

High Cost of Advanced Water Purification Systems: Despite the increasing demand, the high upfront cost of advanced water purification systems remains a significant barrier to widespread adoption, particularly in lower-income and developing regions. Technologies like Reverse Osmosis (RO) and multi-stage filtration systems can be costly, making it difficult for a substantial portion of the population to afford these products.

Environmental Concerns and Waste Management: Environmental sustainability is another challenge for the water purifier market, particularly concerning the disposal of waste generated by certain purification technologies, such as reverse osmosis systems. Reverse osmosis purifiers, for example, tend to waste a significant amount of water during the filtration process, which exacerbates the issue of water scarcity in some areas.

Market Trends

Smart Water Purifiers and IoT Integration: The water purifier market is witnessing a shift towards smart, connected products, as consumers increasingly demand convenience and real-time monitoring capabilities. IoT-enabled water purifiers are gaining popularity, allowing users to monitor water quality and filter status remotely through mobile applications. These smart systems are equipped with features such as filter change alerts, water usage tracking, and real-time contamination monitoring, ensuring the purifier's efficiency and alerting users to potential issues.

Sustainability and Green Technology: As environmental concerns become more pronounced globally, there is a growing trend toward eco-friendly water purification solutions. Consumers and businesses alike are increasingly focused on sustainable products that are energy-efficient and use minimal water or resources. Solar-powered water purifiers, for example, are emerging as a popular option for remote and off-grid areas, where electricity supply is often unreliable. These purifiers harness solar energy to operate without the need for a continuous electricity supply, making them ideal for rural communities in developing nations.

Point-of-Use (POU) water purifiers are leading in the global water purifier industry due to their convenience, efficiency, and ability to provide immediate access to clean and safe drinking water at the point of consumption.

The rise of Point-of-Use (POU) water purifiers in the global market can be attributed to several key factors that make them an attractive choice for consumers and businesses alike. First and foremost, POU water purifiers offer unparalleled convenience. Unlike Point-of-Entry (POE) systems, which treat water at the main supply line, POU purifiers are installed at the point where water is actually consumed, such as kitchen sinks, faucets, or even portable units. This means that users can have immediate access to purified water without the need for extensive plumbing or infrastructure changes. This convenience is particularly appealing in urban areas and developing regions where space and resources may be limited.

Efficiency is another critical factor driving the popularity of POU water purifiers. These systems are designed to remove a wide range of contaminants, including bacteria, viruses, heavy metals, and chemical pollutants, ensuring that the water is safe for consumption. Advanced filtration technologies, such as reverse osmosis (RO), ultraviolet (UV) purification, and activated carbon filters, are commonly used in POU systems to achieve high levels of water purity. The ability to target specific contaminants and provide tailored solutions for different water quality issues makes POU purifiers highly effective and reliable. Economic factors also play a crucial role in the dominance of POU water purifiers in the market. The cost-effectiveness of these systems, compared to more extensive POE installations, makes them an attractive option for budget-conscious consumers. Additionally, the long-term savings associated with reduced reliance on bottled water and the potential health benefits of consuming purified water contribute to the overall value proposition of POU purifiers.

Reverse Osmosis (RO) technology is leading in the global water purifier industry due to its exceptional ability to remove a wide range of contaminants, including dissolved salts, chemicals, and microorganisms, providing high-quality, safe drinking water.

Reverse Osmosis (RO) technology has emerged as a dominant force in the global water purifier industry, primarily because of its unparalleled effectiveness in removing a broad spectrum of contaminants from water. The core principle of RO involves the use of a semi-permeable membrane that allows only water molecules to pass through while blocking larger molecules, ions, and impurities. This process is driven by applying pressure to the contaminated water, forcing it through the membrane and leaving behind the unwanted substances. Moreover, RO technology is highly effective in removing chemical contaminants, including heavy metals like lead, arsenic, and mercury, as well as industrial pollutants and agricultural runoff.

These contaminants pose serious health risks, and their presence in drinking water is a growing concern worldwide. By effectively eliminating these harmful substances, RO systems ensure that the water is safe for consumption and free from potential health hazards. Additionally, RO technology can remove microorganisms, such as bacteria, viruses, and protozoa, which are responsible for waterborne diseases. This comprehensive purification capability makes RO an ideal choice for households, industries, and communities seeking reliable and safe drinking water solutions. The versatility of RO technology also contributes to its leading position in the market. RO systems can be adapted for various applications, from small-scale residential units to large-scale industrial and municipal installations. This adaptability allows for customized solutions that meet the specific needs of different users, whether it be for drinking water, food and beverage production, pharmaceuticals, or other industrial processes. Furthermore, advancements in RO membrane technology have led to improved efficiency and reduced energy consumption, making RO systems more cost-effective and environmentally friendly. Modern RO membranes are designed to operate at lower pressures, reducing the energy required for the purification process and lowering operational costs.

Non-portable water purifiers are leading in the global water purifier industry due to their high adoption among households, corporate offices, hospitals, and other institutions, driven by their cost-effectiveness, high capacity.

Non-portable water purifiers have established a dominant position in the global water purifier industry, primarily because of their widespread adoption across various sectors, including residential, commercial, and institutional settings. One of the key factors contributing to their popularity is their cost-effectiveness. Non-portable water purifiers, often installed as under-sink units, countertop systems, or whole-house filtration systems, offer a more economical solution compared to portable alternatives.

These systems are designed to handle larger volumes of water, making them ideal for households with high water consumption, corporate offices with numerous employees, and hospitals where the demand for clean water is constant and critical. The high capacity of non-portable water purifiers is another significant advantage. These systems are capable of purifying large quantities of water at once, ensuring a steady supply of clean water throughout the day. This is particularly important in settings where water usage is high, and the need for purified water is continuous. For instance, in hospitals, clean water is essential for various medical procedures, patient care, and sanitation. Non-portable water purifiers can meet these demands efficiently, providing a reliable source of safe water without the need for frequent refills or replacements. The growing awareness of waterborne diseases and the importance of clean drinking water have also played a crucial role in the adoption of non-portable water purifiers. As consumers become more informed about the potential health risks associated with contaminated water, they are increasingly seeking reliable and effective solutions to ensure the safety of their drinking water. Non-portable water purifiers, with their proven track record of performance and reliability, offer a practical and trustworthy option for addressing these concerns.

Residential applications are leading in the global water purifier industry due to the increasing awareness of waterborne diseases, rising disposable incomes, and the growing demand for safe and clean drinking water in households.

The dominance of residential applications in the global water purifier industry can be attributed to several key factors that have driven the demand for water purification systems in households. As consumers become more informed about the potential dangers of pathogens, chemicals, and other impurities present in their water supply, they are more likely to invest in reliable water purification solutions to ensure the safety and well-being of their families. This heightened awareness has been fueled by various public health campaigns, media coverage, and educational initiatives that emphasize the importance of clean drinking water.

The growing demand for safe and clean drinking water in households is also driven by the deteriorating quality of municipal water supplies in many parts of the world. Factors such as industrial pollution, agricultural runoff, and aging infrastructure have contributed to the contamination of water sources, making it increasingly difficult for municipal treatment plants to provide water that meets safety standards. Technological advancements in water purification systems have further bolstered the adoption of residential water purifiers. Modern water purifiers are equipped with advanced filtration technologies, such as reverse osmosis (RO), ultraviolet (UV) purification, and activated carbon filters, which are highly effective in removing a wide range of contaminants, including bacteria, viruses, heavy metals, and chemical pollutants. These systems are designed to provide high levels of water purity, making them an attractive option for households seeking to safeguard their health. Additionally, the availability of compact and user-friendly designs has made it easier for consumers to install and maintain these systems in their homes. The convenience and ease of use associated with residential water purifiers have also played a crucial role in their widespread adoption. Unlike traditional methods of water purification, such as boiling or using chemical disinfectants, modern water purifiers offer a hassle-free and efficient solution that requires minimal effort from users. This convenience is particularly appealing to busy households, where time and resources for water purification may be limited. Furthermore, many residential water purifiers come with features such as automatic filter replacement indicators and self-cleaning mechanisms, which enhance their user-friendliness and reduce the burden of maintenance.

The offline distribution channel is leading in the global water purifier industry due to its ability to provide personalized customer service, immediate product availability, and the opportunity for consumers to physically inspect and compare products before purchase.

In physical stores, customers can interact directly with sales representatives who can provide detailed information about different water purifier models, their features, and their suitability for specific needs. This face-to-face interaction helps build trust and confidence in the product, which is particularly important for high-involvement purchases like water purifiers. Sales representatives can also address any concerns or questions that customers may have, providing a level of reassurance that is often lacking in online transactions. The opportunity for consumers to physically inspect and compare products before making a purchase is another key advantage of the offline distribution channel.

In a physical store, customers can see, touch, and even test different water purifier models. This hands-on experience allows them to assess the build quality, size, and design of the products, which can be crucial factors in their decision-making process. Additionally, seeing the product in person can help customers better understand its features and functionality, leading to more informed and confident purchasing decisions. Moreover, offline retail stores often provide demonstrations and promotional events that can further enhance the shopping experience. These events allow customers to see the water purifiers in action, understand their benefits, and learn how to use and maintain them properly. Such interactive experiences can be highly persuasive and can significantly influence purchasing decisions. Furthermore, offline stores frequently offer exclusive deals, discounts, and bundled offers that can make the purchase more attractive to consumers. The offline distribution channel also benefits from the established infrastructure and widespread presence of physical retail stores. In many regions, especially in developing countries, access to reliable internet and online shopping platforms may be limited. Physical stores, on the other hand, are often more accessible and can reach a broader customer base. This accessibility is particularly important in rural and semi-urban areas where online shopping may not be as prevalent.

The Asia-Pacific (APAC) region is leading in the global water purifier industry due to its rapid urbanization, increasing population, rising awareness of waterborne diseases, and significant investments in water purification technologies.

The Asia-Pacific (APAC) region has emerged as a dominant force in the global water purifier industry, driven by a confluence of factors that have collectively spurred the demand for water purification solutions. One of the primary drivers is the region's rapid urbanization. As more people migrate to urban areas in search of better opportunities, the pressure on existing water infrastructure intensifies. Urban centers often struggle with water quality issues due to industrial pollution, inadequate sewage treatment, and aging infrastructure. This has led to a growing need for effective water purification systems to ensure access to clean and safe drinking water for the burgeoning urban population.

The increasing population in the APAC region further exacerbates the demand for water purifiers. With countries like China and India accounting for a significant portion of the world's population, the sheer volume of people requiring access to safe drinking water is immense. This demographic pressure has necessitated the adoption of advanced water purification technologies to meet the needs of millions of households. Additionally, the rising disposable incomes in these countries have enabled more consumers to invest in water purifiers, further driving market growth. Awareness of waterborne diseases and the health risks associated with contaminated water has also played a crucial role in the adoption of water purifiers in the APAC region. Public health campaigns, media coverage, and educational initiatives have highlighted the importance of clean drinking water in preventing diseases such as cholera, dysentery, and typhoid. As a result, consumers are increasingly prioritizing the safety and quality of their drinking water, leading to a surge in demand for reliable water purification solutions.

• March 2024- Hindustan Unilever Ltd (HUL) is discovering a prospective sale of its Pureit water purifier business and has secured exploratory talks with a few potential buyers, people aware of the development said. The negotiations are investigative, and no official decision on the sale of the Pureit business has been made by HUL, the people cited above said, demanding anonymity.
• On January, 2024, Culligan International acquired Primo Water International businesses across Europe, advancing its mission to increase access to clean, sustainable, better-tasting water. The transaction includes all Primo Water EMEA businesses, excluding those in the UK, Portugal, and Israel, and Aimia Foods. This acquisition enhances Culligan's scale and capacity within the EMEA region, reaffirming its ambition and long-term vision to bring more consumers and expand its global footprint.
• On June 6, 2023, A. O. Smith Corporation acquired Water Tec of Tucson, an Arizona-based water treatment company, in an all-cash deal. This acquisition broadens A. O. Smith's foothold on the West Coast and supports its expansion strategy in the North America water treatment industry. The acquisition aligns with A. O. Smith's values and commitment to quality, and Water Tec's reputation for providing effective water treatment solutions making it a perfect fit for the A. O. Smith family.
• November 2022 - Culligan International merged with Waterlogic Group Holding to create ‘Culligan’, a leader in clean and sustainable drinking water solutions.
• August 2022: LG Electronics launched its latest water purifier system, the PuriCare Self-Service Tankless Water Purifier, in the Malaysian market. The newly launched system comes with user-replaceable filters.
• July 2022 - Pentair PLC announced the acquisition of Manitowoc Ice from Welbilt, Inc. The newly acquired company will help Pentair PLC strengthen its commercial water solutions business.
• July 2022 - Brita GmbH selected sustainable Styrenics solutions - Terluran ECO, Styrolution PS ECO, and NAS ECO materials for its water filter jugs portfolio. The move is expected to enable the company to reduce its carbon footprint significantly.
• June 2022- A.O. Smith Corporation announced that it had acquired Florida-based water treatment firm, Atlantic Filter. The move is anticipated to enable the company to expand its presence in Florida and beyond.

Considered in this report

• Geography: Global
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report

• Global Water Purifier market with its value and forecast along with its segments
• Region-wise plant based milk market analysis
• Country-wise plant based milk market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report

• North America (US, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, Indonesia, Vietnam, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)

By Type

• Point of Use
• Point of Entry

By Technology

• Reverse Osmosis (RO)
• Ultraviolet (UV)
• Gravity Based
• Others (Activated Carbon, Sediment Filters, etc.)

By Portability

• Portable
• Non Portable

By Application

• Residential
• Commercial
• Industrial
• Others (Educational Institutes & Medical Facilities)

By Distribution Channel

• Online
• Offline

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to water purifier industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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