The global energy drinks market was valued at $45,800.0 million in 2020, and is projected to reach $115,552.0 million by 2032, registering a CAGR of 7.2%.
Over the past 20 years, use of energy drinks has drastically increased, especially among adolescents and young people. Energy drinks are aggressively advertised with the promise that they would offer you more energy and raise your mental and physical performance. There aren't many research, though, that back up these assertions. In reality, there have been a number of negative health impacts linked to energy drinks, raising concerns about their safety.
Manufacturers have turned their attention away from athletes and onto young people as consumers. Advertising for energy drinks is strong in locations where teens and young adults congregate. Between the ages of 13 and 35, boys make up around two thirds of the market for energy drinks. Energy drinks are the second most popular dietary supplement taken by young people in the U.S.; roughly 30% of them regularly use them. Energy drinks appear to be equally popular over the world, including in the Kingdom of Saudi Arabia. The majority of Saudi University students who took part in the study acknowledged that they regularly consume energy.
The safety of these items has recently been the subject of serious questions. Numerous studies have revealed harmful health impacts linked to energy drinks. Despite this, producers of energy drinks assert that their drinks are suitable for customers and secure. In reality, scientists continue to debate the negative health impacts of energy drinks. There are few thorough literature evaluations that explain in full the suitability and safety connected to the usage of energy drinks, especially among young individuals.
Numerous studies have demonstrated an increase in heart rate and arterial blood pressure following the ingestion of energy drinks. These results were linked to the ergogenic properties of the energy drink's caffeine concentration. In addition, excessive energy drink use has been linked to serious cardiac symptoms like ventricular arrhythmias, ST segment elevation, and QT prolongation. Atrial fibrillation has also been linked to the consumption of high-energy beverages in two young, healthy boys (ages 14 and 16). In healthy 17- and 19-year-old boys, energy drink intake has been linked to myocardial infarction. Hence, such factors likely to restraint the market across the globe.
On the other hand, the high caffeine content in energy drinks gives users the desired effects of better memory, enhanced alertness, and improved mood. On bike ergometers, energy drinks considerably improved aerobic endurance (maintaining a maximum heart rate of 65-75%) and aerobic performance (maintaining a maximum speed). Significant improvements in memory, choice reaction, focus, and other mental skills suggested elevated subjective alertness. Another study found that when young, physically active volunteers do the "Wingate cycle" repeatedly, the same energy drink dramatically boosts their upper body muscle endurance.
Energy drinks may have good effects on how well athletes perform during physical activity. While energy drinks may improve performance, there have been reports of potential negative health effects, especially in children and adolescents. Energy drink use has a harmful impact on several bodily parts. It is advised to use caution when using energy drinks in light of this fact and their rising popularity. Governments should impose restrictions on too optimistic marketing and unfounded claims until impartial research deem these items safe.
The energy drinks market is segmented on the basis of type, end user, distribution channel and region. By type, the energy drinks market is classified into alcoholic and non-alcoholic. Depending on end user, the market is categorized into kids, teenagers, and adults. By distribution channel, it is categorized into online retail stores and offline channel. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.
Some of the major players analyzed in this report are Rockstar, Inc., National Beverage Corp., Suntory Holdings Limited, Living Essentials, LLC., PepsiCo, Inc., Red Bull GmbH, The Coca-Cola Company, AriZona Beverages USA, LLC, Monster Beverage Corporation and Keurig Dr Pepper Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the energy drinks market analysis from 2020 to 2032 to identify the prevailing energy drinks market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the energy drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global energy drinks market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Type
- Alcoholic
- Nonalcoholic
By End User
- Kids
- Adults
- Teenagers
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- Australia
- India
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- Arizona Beverage Company
- Keurig Dr Pepper Inc.
- Living Essentials
- Monster Beverage Corporation
- National Beverage Corp
- PepsiCo
- red bull
- Rockstar Inc
- SUNTORY HOLDINGS LIMITED
- The Coca-Cola Company.
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Table of Contents
Executive Summary
According to this report, the energy drinks market was valued at $45.8 billion in 2020, and is estimated to reach $115.6 billion by 2032, growing at a CAGR of 7.2% from 2023 to 2032.
Energy drinks are marketed as items that increase mental clarity and physical endurance. They are alcoholic beverages that contain caffeine, taurine, vitamins, and other stimulants. These beverages could or might not have carbonation. They differ from sports drinks, which are used during or after physical activity to replenish electrolytes and water. Additionally, they differ from tea and coffee, which are brewed, have less ingredients, and sometimes contain decaffeinated versions. Energy drink producers assert that their goods increase energy levels.
The global market for energy drinks is anticipated to be driven by an increase in product consumption by working people to maintain a healthy lifestyle, an increase in awareness of a healthy diet, an increase in consumption among sports athletes and working people to maintain nutritional balance in their bodies, and an increase in disposable income. Additionally, it is anticipated that during the projection period, changes in consumer preferences regarding beverage consumption and lifestyle would lead to several opportunities in the market for energy drinks. However, a caffeine overdose can result in hypertension, nauseousness, restlessness, and other health hazards that could slow the expansion of the energy drink market over the course of the projection period. Furthermore, the market's expansion is hampered by the installation of strict government laws regarding the rising usage of energy drinks that include caffeine.
It has been noted that during the past few years, demand for energy drinks and related products has increased rapidly. This is accounted for by the benefits that these drinks provide, like enhanced performance, clarity of thought, weight loss, stamina, and other things. Energy drink intake is also positively correlated with risk-taking behaviour and masculinity, especially among male customers. Energy drinks include more caffeine than a cup of coffee, which can aid with attention and alertness. Manufacturers develop a number of products with a variety of flavours and tastes in response to the rise in demand for items that deliver quick energy. It is then anticipated that the market for energy drinks will grow as a result.
Energy drinks are a popular choice among sportspeople and athletes since they provide them an energy boost, help with sleep deprivation, keep them alert, stimulate wakefulness, and improve their mood and cognition. Energy drinks are frequently used by athletes to enhance the effects of alcohol by stimulating the central nervous system and balancing out the depressive effects of alcohol. Athletes use these drinks to replace energy lost during practise or competition. These drinks also provide the body with energy and hydration to reduce fatigue and improve performance. Major market players like Red Bull and Monster Beverages Corporation typically target sportspeople and athletes because they consume energy drinks on a regular basis. Due to aggressive energy drink marketing and brand affiliations with athletes and sporting events, many athletes are also taking more energy drinks before to competition in an effort to boost their performance.
Due to the globalization of economies, every region is seeing rapid urbanization and an improvement in their financial condition. People's overall discretionary income increases as a result. In industrialized economies like Europe and North America, this also opens the way for a shift in consumer tastes away from conventional alcoholic beverages like beer and rum. This is especially true among young and aspiring consumers. Drinks like sparkling wine, English gin, Irish, Japanese whisky, and other upscale libations are steadily gaining popularity among the general public. Because consumers have more money to spend, they can now purchase more expensive, high-quality alcoholic beverages in addition to the usual beer and rum. As a result, the demand for energy drinks in wealthy countries is expected to increase in the upcoming year.
However, during working hours, energy drinks give customers and the workforce a much-needed boost, but they also contain caffeine and other hazardous substances. As a result, the availability of substitute beverages such green tea, ginger root tea, coffee, fresh juice, and others restricts the market for energy drinks. Coffee also mitigates the effects of the caffeine included in energy drinks. Espresso coffee typically contains less caffeine than drip coffee despite having a stronger flavor. Additionally, stevia or honey can be used in place of sugar in coffee to avoid consuming too much sugar. These substitutes therefore restrict the growth of the energy drink market on a global scale.
The energy drinks market is segmented on the basis of type, end user, distribution channel and region. By type, the energy drinks market is classified into alcoholic and non-alcoholic. Depending on end user, the market is categorized into kids, teenagers, and adults. By distribution channel, it is categorized into online retail stores and offline channel. By region, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA.
Some of the major players analyzed in this report are Rockstar, Inc., National Beverage Corp., Suntory Holdings Limited, Living Essentials, LLC., PepsiCo, Inc., Red Bull GmbH, The Coca-Cola Company, AriZona Beverages USA, LLC, Monster Beverage Corporation and Keurig Dr Pepper Inc.
Key Findings of the Study
By type, the non-alcoholic segment is estimated to witness significant growth, registering a CAGR of 7.7% during the forecast period.
By end user, the adults segment is anticipated to grow at a CAGR of 7.8% during the forecast period.
By distribution channel, the offline segment is estimated to witness significant growth, registering a CAGR of 7.1% during the forecast period.
By region, North America was the dominant region in 2020, occupying a major share of the market.
Companies Mentioned
- Arizona Beverage Company
- Keurig Dr Pepper Inc.
- Living Essentials
- Monster Beverage Corporation
- National Beverage Corp
- PepsiCo
- red bull
- Rockstar Inc
- SUNTORY HOLDINGS LIMITED
- The Coca-Cola Company.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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